Marketing Manager
- Employer
- University of Virginia
- Location
- Charlottesville, Virginia, United States of America
View more categoriesView less categories
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Lead Marketing Strategy That Drives Growth
UVA Health is seeking a Marketing Manager to join the Office of Strategic Marketing and Communication and lead service line marketing strategies that build awareness, strengthen reputation and preference, and drive patient acquisition and growth.
Leading the service line team, the Marketing Manager will oversee integrated marketing strategy for key clinical services and organizational priorities. This role will serve as a senior strategic partner to clinical and operational leaders, bringing together deep knowledge of the business, audiences, competitive landscape, brand, and market to develop strategies that deliver measurable results.
The ideal candidate is an experienced marketing strategist and people leader who combines business acumen, audience empathy, creative thinking, strong relationship-building skills, and a commitment to measurable outcomes.
What You'll Do
Team Leadership & Development
Lead, coach, and develop a team of marketing strategists responsible for service line and other strategic marketing portfolios.
Establish high standards for strategic planning, stakeholder management, briefing, campaign development, measurement, and optimization.
Provide strategic guidance across the team’s portfolio, helping strategists solve complex business and marketing challenges and elevate the impact of their work.
Build team capabilities through coaching, feedback, professional development, and sharing of marketing best practices.
Prioritize and allocate team resources across competing organizational and service line needs.
Service Line Marketing Strategy
Oversee marketing strategy for priority clinical service lines and organizational initiatives, with a focus on awareness, reputation, preference, patient acquisition, and market share.
Translate clinical and business priorities into integrated marketing strategies grounded in audience needs, market opportunities, brand strategy, and measurable objectives.
Guide annual and initiative-specific strategies that align objectives, audiences, messaging, content, channels, and measurement.
Identify opportunities to strengthen UVA Health’s competitive position and connect audiences with relevant services and expertise.
Ensure strategies balance brand and reputation building with acquisition and measurable business outcomes.
Stakeholder & Business Partnership
Build and manage trusted relationships with senior clinical, operational, and administrative stakeholders across UVA Health.
Serve as a strategic marketing lead with deep knowledge of assigned businesses, clinical services, audiences, priorities, and growth opportunities.
Partner with stakeholders to define business challenges, establish marketing objectives, prioritize opportunities, and align on strategies and measures of success.
Bring a proactive marketing perspective to stakeholder conversations, identifying opportunities and recommending approaches rather than simply responding to requests.
Represent marketing strategy confidently with senior leaders, clearly articulating recommendations, tradeoffs, results, and opportunities.
Insights & Audience Strategy
Use business, brand, audience, competitive, market, clinical, operational, and performance insights to inform marketing strategy and investment decisions.
Lead development of strategic and creative briefs that clearly define the business challenge, audience, objectives, insights, positioning, messaging, desired action, and measures of success.
Develop and apply audience personas and patient journeys to understand motivations, barriers, information needs, decision points, and opportunities for engagement.
Lead competitive and market assessments to understand UVA Health’s position and identify opportunities for differentiation and growth.
Incorporate market share, utilization trends, consumer perceptions and preferences, demographics, and audience behavior into strategic planning.
Messaging, Content & Creative Strategy
Drive messaging strategy for priority service lines and initiatives, ensuring communications are audience-centered, differentiated, relevant, and aligned with the UVA Health brand.
Partner with creative, content, communications, digital, channel teams, and external agencies to translate strategy into compelling marketing.
Provide clear strategic direction through briefs, consultation, feedback, and review throughout development.
Guide ongoing content ideation based on patient journeys, business priorities, performance insights, and identified content gaps.
Ensure marketing assets and experiences work together across the patient journey and remain aligned with strategic objectives.
Performance & Optimization
Establish clear objectives and measures of success for service line marketing strategies and major initiatives.
Partner with analytics and performance marketing colleagues to assess campaign performance, patient engagement, conversion, and return on investment.
Use performance and market insights to identify opportunities for optimization and ensure recommendations translate into action.
Lead strategic reviews that bring together marketing, market, clinical, operational, financial, competitive, and audience insights to inform future plans.
Cross-Functional & Strategic Leadership
Partner across Strategic Marketing and Communications to align service line strategies with brand, communications, content, creative, digital, performance marketing, and analytics priorities.
Build alignment across internal teams, external agencies, and other partners responsible for translating strategy into execution.
Identify opportunities to improve strategic planning, stakeholder engagement, team workflows, and marketing effectiveness.
Advance consistent tools and best practices for service line marketing strategy across UVA Health.
Lead and contribute to high-priority departmental and organizational initiatives.
Why UVA Health?
At UVA Health, marketing helps patients and communities understand their healthcare options, discover our offerings, and choose us for the care they need. As Marketing Manager, you’ll help bring together business strategy, audience insight, creativity, and data to build preference for UVA Health and support meaningful organizational growth.
You’ll lead and develop a talented team of marketing strategists, partner with clinical and operational leaders across a nationally recognized academic health system, and influence marketing strategies that reach audiences across Virginia and beyond.
What We're Looking For
The successful candidate will bring:
Significant progressive marketing experience, including developing and leading integrated marketing strategies in a complex organization.
Demonstrated experience leading, coaching, and developing marketing professionals.
Strong ability to translate business objectives, audience insights, and market opportunities into clear, actionable strategies.
Experience serving as a strategic partner to senior stakeholders and building trusted relationships across complex organizations.
Expertise in strategic and creative briefs, audience strategy, personas, customer or patient journeys, competitive assessments, messaging strategy, and integrated marketing planning.
Strong understanding of brand and acquisition marketing and how they work together to build reputation, preference, engagement, and growth.
Experience across digital and traditional marketing channels with the ability to guide integrated strategies without being the hands-on channel expert.
Strong understanding of marketing measurement and the use of market, audience, campaign, utilization, and ROI data to inform strategy.
Experience guiding creative, content, and messaging development with internal teams and external agencies.
Excellent communication, presentation, relationship-building, judgment, and problem-solving skills, including the ability to influence senior leaders.
A proactive, curious, and continuous-improvement mindset with a passion for developing people and delivering measurable business results.
MINIMUM REQUIREMENTS:
Education: Bachelor's degree required.
Experience: 6+ years relevant professional experience, to include 2+ years of formal people management experience required.
Licensure: None.
PREFERRED: Healthcare marketing experience.
PHYSICAL DEMANDS:
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $102,835.20 - $146,905.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.Benefits- Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
- Generous Paid Time Off
- Retirement Savings
- Long-term and Short-term Disability
- Health Saving Plans, and Flexible Spending Accounts
- Certification and Education Support
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment.
Organization
In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.
What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.
Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).
As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.
RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES
As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.
Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.
NATIONALLY RANKED HEALTH SYSTEM
UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.
Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.
The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.
INSPIRING STUDENTS, INSPIRED TEACHING
The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.
One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation: UVA’s faculty have generated more than 130 patents since 2010.
Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards. Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.
LIFE IN CHARLOTTESVILLE
Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries. No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.
In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others. Charlottesville is also becoming a center for innovative start-up businesses. The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers.
The University of Virginia is an Equal Opportunity Employer. All interested persons are encouraged to apply including veterans and individuals with disabilities.
- Telephone
- 434-985-4532
- Location
-
2420 Old Ivy
Charlottesvle
Virginia
22911-7433
United States
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