Director, Marketing
- Employer
- University of Virginia
- Location
- Charlottesville, Virginia, United States of America
View more categoriesView less categories
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Reshape how patients, providers, researchers, and communities experience one of the nation’s leading academic health systems. This highly visible leadership opportunity brings together enterprise brand stewardship, healthcare growth strategy, consumer insights, and scientific storytelling to strengthen the reach and reputation of UVA Health.
The Director, Marketing serves as a strategic leader within the Office of Strategic Marketing and Communications. The position will guide the UVA Health brand, lead marketing strategy for UVA Community Health, and elevate the visibility of the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine research enterprise.
The Role
This role is ideal for an accomplished marketing leader who can move confidently between enterprise strategy and disciplined execution. You will partner with clinical, operational, academic, and administrative leaders to translate organizational priorities into integrated marketing programs that build brand equity, support patient acquisition, and advance institutional reputation.
Your work will include:
- Leading the development and stewardship of the UVA Health brand strategy across audiences, markets, and channels.
- Guiding brand positioning, messaging, creative strategy, visual identity, and organizational brand adoption.
- Serving as the primary strategic marketing lead for UVA Community Health, including its medical group, three Northern Virginia community hospitals, and network of outpatient clinics.
- Developing localized strategies and campaigns that support specialty and service-line growth, increase brand awareness, and respond to the distinct dynamics of Northern Virginia markets.
- Partnering with UVA Community Health leaders and health system strategy teams to identify market opportunities and align local initiatives with system-wide priorities.
- Elevating the UVA Paul and Diane Manning Institute of Biotechnology, its research, discovery and development programs, and the work of key faculty.
- Translating complex scientific and clinical advancements into clear, compelling narratives for patients, providers, partners, and other stakeholders.
- Collaborating with Performance Marketing, Digital Solutions, Creative Studio, Content and Social, and other communications partners to deliver coordinated, multichannel programs.
- Leading quantitative consumer and provider research and monitoring measures such as awareness, preference, perception, market trends, and brand lift.
- Establishing meaningful KPIs and measurement frameworks, using performance insights to optimize campaigns and demonstrate return on investment.
- Managing marketing budgets, agency relationships, vendors, cross-functional initiatives, and competing priorities.
- Mentoring and developing direct reports while improving team processes, accountability, and operational effectiveness.
- Presenting strategic recommendations and performance results to senior and executive leaders.
Why UVA Health
At UVA Health, marketing connects people with care, makes complex discoveries understandable, and helps advance the mission of an integrated academic health system. This position offers the opportunity to influence work spanning community-based care, specialty growth, academic medicine, biomedical research, and enterprise reputation.
The role provides:
- Exceptional strategic scope, with responsibility for brand leadership, regional growth marketing, research visibility, and stakeholder engagement.
- Direct partnership with senior leaders across clinical care, operations, research, education, and administration.
- The opportunity to shape marketing strategy for a growing community health network serving Northern Virginia.
- A central role in sharing breakthrough research and innovation from the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine.
- Access to specialized teams in performance marketing, analytics, digital solutions, creative services, content, and social media.
- A culture that values evidence-based decision-making, collaboration, measurable outcomes, and purposeful innovation.
- The ability to lead highly visible work that strengthens public understanding of UVA Health and supports access to its services and expertise.
Relocation assistance may be available for qualified candidates.
Why People Love Living in Charlottesville
Charlottesville offers a distinctive combination of professional opportunity and quality of life. Set near the Blue Ridge Mountains, the area provides convenient access to hiking, cycling, scenic drives, vineyards, and other outdoor recreation, alongside a vibrant food, arts, music, and cultural scene. The community combines the energy and resources of a university town with manageable commutes, established neighborhoods, and opportunities to enjoy a balanced lifestyle. For professionals and families seeking meaningful work in an academically rich environment, Charlottesville offers an appealing place to build both a career and a life.
MINIMUM REQUIREMENTS:
Education: Bachelor's degree required.
Experience: 8+ years relevant professional experience, to include 3+ years of formal managerial experience required.
Licensure: None.
PHYSICAL DEMANDS:
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $165,000.00 - $218,293.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.Benefits- Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
- Generous Paid Time Off
- Retirement Savings
- Long-term and Short-term Disability
- Health Saving Plans, and Flexible Spending Accounts
- Certification and Education Support
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment.
Organization
In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.
What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.
Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).
As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.
RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES
As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.
Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.
NATIONALLY RANKED HEALTH SYSTEM
UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.
Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.
The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.
INSPIRING STUDENTS, INSPIRED TEACHING
The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.
One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation: UVA’s faculty have generated more than 130 patents since 2010.
Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards. Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.
LIFE IN CHARLOTTESVILLE
Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries. No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.
In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others. Charlottesville is also becoming a center for innovative start-up businesses. The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers.
The University of Virginia is an Equal Opportunity Employer. All interested persons are encouraged to apply including veterans and individuals with disabilities.
- Telephone
- 434-985-4532
- Location
-
2420 Old Ivy
Charlottesvle
Virginia
22911-7433
United States
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