Digital Content Strategist

STA00847PO26

Communications and Marketing

Social Media

Social Media Manager

https://uscjobs.sc.edu/titles/132459

P2 - Professional

Digital Content Strategist

Columbia

Richland

Division of Student Affairs and Academic Support

SAAS Communications

G09

MRF - $53,576 $66,970 $80,364

$53,576

Full Time

37.5

• Standard working schedule: 8:30am – 5:00pm
• Must be willing to work a flexible schedule to meet the needs of the department.

12 months

Student Services

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Digital Content Strategist
The Digital Content Strategist leads the planning, development, and execution of innovative content and storytelling initiatives for the Division of Student Affairs and Academic Support’s Communications Department. This position collaborates with campus partners to develop strategic communications, manage digital platforms, and create compelling multimedia content that brings the student experience to life. Through creative storytelling, emerging digital trends, and data-driven strategies, the Digital Content Strategist enhances audience engagement, expands the division’s reach, and strengthens the university’s brand presence across multiple communication channels.

• Do you have a passion for digital storytelling, social media, and creating content that connects with audiences?
• Are you someone who enjoys turning creative ideas into engaging digital experiences?
• Do you thrive in a collaborative environment where your creativity, strategic thinking, and technical skills can make a meaningful impact?

• Leads the planning, development, and execution of digital content and storytelling initiatives that support the Division of Student Affairs and Academic Support’s communication strategies.
• Develops and produces engaging multimedia content, including photography, videos, graphics, and social media campaigns that highlight the student experience.
• Manages digital content calendars, social media platforms, and communication tools to ensure timely and consistent messaging across the division.
• Collaborates with departmental communicators, campus partners, and cross-functional teams to coordinate content priorities and implement strategic digital campaigns.
• Monitors digital performance and audience engagement using analytics tools to evaluate effectiveness and improve content strategies.
• Supervises, trains, and mentors student employees involved in digital content creation, supporting their professional development and career readiness.
• Coordinates podcast production, including scheduling, editing, content development, and distribution across digital platforms.

• Competitive salary + some of the BEST benefits you can find!
• Generous annual and sick leave accrual, along with 13 paid holidays.
• Opportunities for professional development, including tuition assistance.
• Tuition assistance for eligible employees
• An engaging and collaborative on-campus environment.

• Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

• Bachelor’s degree in Communications, Marketing, Graphic Design, Digital Media, or a related field.
• Experience in digital content creation and management, particularly within higher education or a similar setting.
• Experience with social media graphic design, video production, and photography.
• Supervision experience is preferred.

• Proficiency with digital media software tools and platforms, including content management systems and social media platforms.
• Ability to lead a team, manage multiple projects simultaneously, and meet deadlines.
• Strong understanding of digital analytics and their application to content strategy.

Social Media Management

• Produces high-quality photo, video, and graphic content to support division storytelling, including shoot setup, lighting, audio, filming, photography, and editing, using professional cameras, mobile devices, and editing software.
• Manage and schedule content across digital channels (such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and X) using web-based tools. This also includes in-house tools Trooh Digital Towers and Carousel Displays.
• Stay updated on digital trends and higher education best practices to improve audience engagement and brand reach. Use sound judgment to ensure content aligns with departmental and university brand and communication standards.

Yes

25

Unit Collaboration and Web Strategy Support

• Primary point of contact for department/unit communications contacts across the division.
• Maintain regular communication with department/unit communicators through monthly meetings and digital collaboration tools, including Sprout, Basecamp, and Canva Enterprise, to provide support, coordinate priorities, and share updates.
• Partner with department/unit communicators to proactively and strategically plan content that supports strategic outcomes and tells the student experience story.
• Collaborate with marketing, design, web, and communications team members to develop cohesive content across platforms.
• Maintain content calendars, project timelines, and digital content workflows.

Yes

25

Analytics and Engagement

• Build and manage analytics dashboards using Sprout and platform analytics features to track performance and audience engagement.
• Oversee Basecamp user permissions and provide guidance or training to internal staff contributing content.
• Maintain strict compliance with accessibility standards, including ADA and Section 508 requirements, and privacy regulations.
• Organize and maintain digital media libraries across internal storage systems and Mediagraph to support efficient access, management, and use of digital assets.

Yes

20

Student Employee Supervision and Development

• Supervise and mentor undergraduate and/or graduate student employees, leveraging their skills and lived experiences in digital content creation and management while fostering a high-impact student employment experience that supports their personal and professional growth.
• Lead intentional recruitment, interviewing, hiring, onboarding, training, 1:1 and team meetings, performance management, and evaluation processes for student employees.
  Integrate NACE competencies and other high-impact practices into the student employment experience to strengthen career readiness and transferable skills.

Yes

15

Podcast Coordination

• Coordinate podcast dates, book guests, distribute preparation materials, and maintain the production calendar.
• Prepare show notes, complete basic audio and video editing, create clips, add intros and outros, and upload episodes to Podbean, YouTube, the website, and social media platforms to support pre- and post-production activities.
• Manage production workflows to ensure episodes and related content are complete and published on schedule.
• Maintain organized archives of podcast recordings, production files, and digital assets.

Yes

10

Professional Development and Organizational Support

• Collaborate on special projects and cross-functional initiatives that support Departmental, Unit, and Division priorities.
• Engage in continuous learning and professional development opportunities, including cross-training, external workshops, and professional development courses.
• Adapt to evolving organizational needs and priorities by performing other duties as assigned.

Yes

5

No

Non-Essential

1

11/11/2026

12/11/2026

No

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by December 11, 2026. The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

https://uscjobs.sc.edu/postings/216005

The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.