Associate Director - Admissions

Job Title: Associate Director - Admissions
Location: Valdosta State University
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 305643
About Us

As a comprehensive institution of the University System of Georgia, Valdosta State University (VSU) is a welcoming, aware, and vibrant community founded on and dedicated to serving our communities' rich and diverse heritages. Through excellence in teaching, basic and applied research, and service, VSU provides rigorous programs and opportunities that enrich our students, our university, and our region. As such, the VSU mission consists of three interrelated parts that includes a student mission, university mission and regional mission. The university is equally dedicated to the core values of community, including a commitment to practice civility, integrity and citizenship. As members of this community and proud Blazers we strive to uphold these core values for the advancement of the University, as stated in the Blazer Creed and reflected in our commitment to the University System of Georgia's Core Values.

Blazer Creed

Valdosta State University is a learning environment based on trust and mutual respect in which open dialogue, vigorous debate, and the free exchange of ideas are welcome. The University is equally dedicated to the core values of community, including a commitment to practice civility, integrity, and citizenship. As members of this community, and proud Blazers, we will strive to uphold these core values for the advancement of the University.

Civility - A Blazer shows courtesy and compassion as well as respect for the dignity of every human being.

Integrity - Each Blazer is responsible for his or her own actions, and our community is stronger when we contemplate the context of our decisions and uphold the principles of trust and honesty.

Citizenship - Every Blazer has an interest in the well-being of the community, and, therefore, a duty to stay informed, to make positive contributions, and to offer support to those who need help.

As a Blazer, we pledge to uphold the core principles of Civility, Integrity, and Citizenship.

Job Summary

Direct and oversee programs and assist with directing the day-to-day operations of a department or unit.

Responsibilities Typical Allocation of Duties:

Direct day-to-day operations - 30%
Assist in directing the day-to-day operations of the department or unit.

Oversee and monitor - 15%
Oversee and monitor departmental or unit initiatives, programs, and events.

Manage activities - 15%
Manage various activities for a specific department, unit, or function. Participate in the provision of professional services as required.

Supervise employees - 15%
Supervise and coordinate the selection, training, and development of employees.

Represent the department - 10%
Represent the department at meetings, functions, or other activities.

Assist with the budget - 10%
Provide assistance with budget development and monitoring.

Assume duties - 5%
Assume the duties of the Chief Officer or Director in their absence.

Supervisor Expectations:

The successful candidate will be required to maintain a valid driver's license throughout their employment in this role.

Staff Supervision, Training, and Development

• Provide day-to-day leadership, supervision, and guidance to Admissions Recruiters responsible for Traditional and Valdosta State Online freshman and transfer recruitment.
• Collaborate with the Director of Admissions in the recruitment, selection, hiring, evaluation, and performance management of recruitment staff.
• Develop and implement a comprehensive onboarding and ongoing training program for Admissions Recruiters, ensuring proficiency in admissions policies, academic programs, recruitment practices, territory management, and CRM utilization.
• Establish clear expectations for recruitment activities, professionalism, student engagement, customer service, and individual performance.
• Conduct regular individual and team meetings to review recruitment activities, discuss challenges, evaluate progress toward goals, and identify opportunities for improvement.
• Provide ongoing coaching, mentoring, and professional development to strengthen recruitment skills and support employee growth.
• Promote a collaborative, accountable, student-centered, and results-oriented team culture.
• Oversee the day-to-day operations of the admissions outbound call center, ensuring outreach activities support recruitment, enrollment, and student engagement goals.

Recruitment Strategy and Territory Management

• Assist the Director of Admissions in implementing and evaluating comprehensive freshman and transfer recruitment strategies aligned with institutional enrollment goals.
• Coordinate and oversee recruitment territory assignments, high school and college visits, college fairs, recruitment travel, and other off-campus recruitment activities.
• Travel as needed to support recruitment efforts, priority territories, school visits, college fairs, conferences, and other recruitment initiatives.
• Work with Admissions Recruiters to develop and implement territory-specific recruitment plans, including identifying priority schools, geographic markets, and prospective student populations.
• Monitor recruitment activities and territory performance to ensure effective use of staff time, travel resources, and recruitment opportunities.
• Analyze recruitment trends, application activity, admission rates, enrollment conversion, and other performance indicators to identify opportunities for improvement.
• Recommend adjustments to territory assignments, recruitment activities, and outreach strategies based on enrollment data and institutional priorities.
• Ensure coordinated and consistent recruitment efforts across assigned territories and student populations.

CRM Utilization and Recruitment Performance

• Provide leadership in the effective use of Technolutions Slate CRM to support recruitment activities, prospective student engagement, territory management, and enrollment conversion.
• Train and support Admissions Recruiters in utilizing the CRM to manage prospective student relationships, document recruitment activities, and conduct timely followup communications.
• Monitor recruitment data, dashboards, and enrollment funnel metrics to evaluate individual and team performance.
• Use data to identify recruitment opportunities, improve outreach strategies, and support informed decisions regarding recruitment priorities.
• Collaborate with Admissions Operations, Enrollment Marketing, and CRM staff to improve recruitment workflows, communication strategies, data quality, and operational efficiency.
• Promote consistent and accurate use of CRM technology across the recruitment team.

Relationship Development and Campus Collaboration

• Develop and maintain strong working relationships with high school counselors, school administrators, technical colleges, community colleges, and other external recruitment partners.
• Support Admissions Recruiters in establishing and strengthening relationships with counselors and institutional partners within their assigned territories.
• Build collaborative relationships with academic departments, faculty, student services, and other campus stakeholders to strengthen recruitment efforts and prospective student experience.
• Coordinate with campus partners to ensure recruitment staff have accurate and current information regarding academic programs, scholarships, financial aid, student life, and institutional opportunities.
• Represent Valdosta State University professionally at recruitment events, school visits, meetings, and community activities.
• Prepare and deliver engaging presentations about Valdosta State University, admissions requirements, academic opportunities, scholarships, and student experience to prospective students, families, school counselors, community organizations, and other audiences.
• Promote effective communication and collaboration between the recruitment team and other University departments.

Assessment, Accountability, and Continuous Improvement

• Establish and monitor recruitment activity and performance expectations in collaboration with the Director of Admissions.
• Regularly evaluate individual and team recruitment effectiveness using established goals, enrollment funnel data, and territory performance indicators.
• Identify opportunities to improve recruitment processes, staff effectiveness, prospective student engagement, and enrollment outcomes.
• Provide the Director of Admissions with regular reports and updates regarding recruitment activities, territory performance, staffing needs, and progress toward enrollment goals.
• Recommend improvements to recruitment practices and strategies based on data analysis, emerging trends, and best practices in enrollment management.
• Assist with special recruitment initiatives and other responsibilities as assigned by the Director of Admissions.

Required Qualifications

Required Experience
Bachelor's degree in a specified field and five (5) years of related work experience. Professional licensure, certification, and/or designation may be required in some areas.

Proposed Salary

Commensurate with experience.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment Applicants are required to provide:

professional references with current contact information

documentation of academic credentials

employment history

Please note that during the search process, VSU reserves the right to:

ask candidates who will serve in Positions of Trust to disclose criminal record history during the initial screening process and prior to a conditional offer of employment,view social media outlets, andremove job postings without additional notification.Employment is contingent upon:

successful completion of a background check investigation, including a criminal background checkreference checksEmployment may also be contingent upon the job-based requirements if applicable for your position:

satisfactory credit checksuccessful completion of a Motor Vehicle Report (MVR)pre-employment drug testingconfirmation of credentials After initial hiring, employees will be required to successfully complete all of the following training:

New employee orientationVSU's Annual Compliance Training:USG Ethics PolicyConflict of Interest/Outside Activities PolicyDrug Free WorkplaceSexual Misconduct and Title IXFamily Educational Rights and Privacy Act (FERPA)Motor Vehicle PolicyWorkers Compensation (new hires)Georgia Open Records Act (new hires)USG Cybersecurity Training (required twice yearly)

• Job-specific training such as: FMLA and Worker's Compensation, Budget Manager training, Purchasing Training (ePro & PCard), and Defensive Driving

Equal Employment Opportunity Valdosta State University is an equal opportunity educational institution. It is not the intent of the institution to discriminate against any applicant for admission or any student or employee of the institution based on the age, sex, race, religion, color, national origin, disability, or sexual orientation of the individual.

Background Check

• Position of Trust + Credit

Accommodations

If you are a qualified individual with a disability, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings, apply for a job on this site, or participate in the search process as a result of your disability. You can request reasonable accommodations by contacting our Benefits Team, in the Office of Human Resources at vsubenefits@valdosta.edu.

Special Applicant Instructions

Valdosta State University may provide employment-based immigration sponsorship for select positions when consistent with institutional needs, University policy, and applicable law. Sponsorship is considered on a case-by-case basis and is not available for all positions. Applicants who anticipate requiring employer sponsorship now or in the future are encouraged to contact Human Resources early in the recruitment process with questions regarding sponsorship eligibility.

Clery Disclosure

The Jeanne Clery Campus Safety Act requires institutions of higher education to publish an Annual Security and Fire Safety Report (ASFSR). The ASFSR includes crime statistics for the three previous calendar years of reported crimes that occurred on campus; in or on certain non-campus buildings or property owned or controlled by our institution; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and fire safety policies and statistics. The ASFSR is published annually by October 1 and is available online at: https://www.valdosta.edu/administration/finance-admin/police/asfr-2026-ybl.pdf. You may request a paper copy of the report by emailing openrecords@valdosta.edu.