Digital Experience and Content Strategist
- Employer
- University of Vermont
- Location
- Burlington
- Salary
- $70,000 - $85,000
View more categoriesView less categories
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Digital Experience and Content Strategist
Posting Summary
The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university's digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM's brand but also support audience needs.
Minimum Qualifications (or equivalent combination of education and experience)
• Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or a related field - or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation
Desirable Qualifications
• Master's degree in a relevant field
• Experience working with and promoting content governance frameworks - content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically
Anticipated Pay Range
$70,000 - $85,000
Other Information
Special Conditions
A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA
Exempt
Union Position
Yes, UVMSU
Job Location
Burlington, Vermont, United States
Job Close Date (Jobs close at 11:59 PM EST.)
Open Until Filled
Department
Office of Strategic Communicat/30570
Standard Hours at 1.0 FTE
37.5
Term (months per year)
12
For full job description and to apply, visit https://apptrkr.com/9911391"">https://www.uvmjobs.com/postings/88648
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Organization
The University of Vermont’s hilltop campus looks out across one of America’s most vibrant small cities to Lake Champlain and the Adirondack Mountains beyond. Here, students’ educational experience and activities are enriched by our location — from the energy and innovation of Burlington to the forests, farms, and independent spirit of Vermont.
UVM is a Public Ivy and top 100 research university of a perfect size, large enough to offer a breadth of ideas, resources, and opportunities, yet small enough to enable close faculty-student mentorship. With a commitment to undergraduate education, UVM professors — world-class researchers, scholars, and artists — bring their discoveries into the classroom and their students into the field.
You’ll find UVM faculty and students studying the effects of climate change aboard the Melosira, a research vessel and floating lab; testing new vaccines at the on-campus medical center; launching local start-ups; and working with refugees at Burlington community centers.
Since 1791, the University of Vermont has worked to move humankind forward. The fifth oldest university in New England, UVM boasts a legacy of important firsts in education: the first college to declare public support of freedom of religion and the first to admit women and African-Americans to Phi Beta Kappa.
Today, the university continues to provide endless ways to explore the world, challenge ideas, and dig in on the most pressing issues of our time.
At a glance:
- Founded in 1791, became a Land Grant university in 1862
- Home to seven undergraduate schools and colleges, the Honors College, Graduate College, Larner College of Medicine, and Division of Continuing and Distance Education
- Enrollment: 10,267 undergraduates, 1,462 graduate students, 461 medical students, 23 post-baccalaureate certificates, 892 non-degree students
- 1,556 full- and part-time faculty
- Offering 100+ bachelor’s degree programs, 50 master’s programs, 29 accelerated master’s programs, and 22 doctoral programs
- 18 Division I athletic teams
- “UVM” stands for Universitas Viridis Montis, Latin for University of the Green Mountains
Our vision
To be among the nation’s premier small research universities, preeminent in our comprehensive commitment to liberal education, environment, health and public service.
Our mission
To create, evaluate, share and apply knowledge and to prepare students to be accountable leaders who will bring to their work dedication to the global community, a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct.
About Burlington:
UVM’s hometown perennially appears on national rankings that laud its livability, access to nature and recreation (including the best skiing in the northeast), thriving food and music scene, rising identity as a technology and innovation hub, and its status as a top college town. City perks include an active pedestrian marketplace in the heart of downtown, 8 miles of waterfront along Lake Champlain featuring stunning sunsets over the Adirondacks beyond, and a 12-mile paved bike trail that runs along the lake. Burlington’s nickname, BTV, comes from the code for its airport, just 10 minutes from campus. With Montreal a 90-minute and Boston a 3.5-hour drive away, international and metropolitan culture are easily accessible for weekend adventures.
With a metro-area population of approximately 210,000, Burlington is Vermont’s largest city. In addition to UVM, large local employers include Global Foundries, GE Healthcare, Keurig Green Mountain, Dealer.com, Seventh Generation and Ben & Jerry’s Homemade. Vermont’s public K-12 schools are perennially ranked among the best in the nation.
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