Alumni Communications Specialist

004504

Alumni Communications Specialist

Staff

EP - EHRA 12 mo leave earning

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

The Alumni Communications Specialist is a communications professional within the Office of University Communications, responsible for producing engaging, audience-centered written content that drives alumni participation, increases annual fund revenue, and strengthens the University’s connection to its alumni community. Reporting to the Senior Assistant Director of Communications, this position develops content across a broad range of annual giving channels — including direct mail, email campaigns, digital giving pages, social media, reunion communications, and giving day initiatives — crafting messages that inspire loyalty, pride, and philanthropic action.

The Alumni Communications Specialist brings a strong understanding of alumni audience psychology, annual fund fundraising strategy, and multi-channel campaign production to every piece they write. This position works in close collaboration with the Office of Alumni Relations, Annual Giving staff, and the broader Advancement community to develop communications that are timely, targeted, and effective.

• Bachelor’s degree in English, communications, journalism, marketing, or a closely related field.
• Minimum of two (2) to three (3) years of professional writing experience, with demonstrated experience in fundraising, annual giving, alumni, or marketing communications.
• Strong writing and editing skills with demonstrated ability to produce compelling, audience-centered content across multiple formats and channels.
• Understanding of alumni engagement, annual fund fundraising, and multi-channel campaign communications.
• Ability to write with distinct voice and tone for different audience segments and campaign contexts.
• Knowledge of AP Style and professional editorial standards.

• Experience in higher education advancement, alumni relations, or annual giving communications.
• Familiarity with email marketing platforms and digital fundraising tools.
• Experience with giving day campaigns, direct mail appeals, or integrated annual fund programs.
• Familiarity with CRM or alumni management systems (e.g., Raiser’s Edge, Salesforce, or similar).
• Understanding of data-driven messaging strategy and experience using performance analytics to refine content.

$60,000 - $63,233

University Communications - 33901

10/13/2026

11/01/2026

No

1.000

Permanent

12

Exempt

45%

Annual Giving Content Development

• Write and produce content for a full range of annual giving communications, including direct mail appeal letters, email campaigns, giving day messaging, reunion giving appeals, class agent communications, and digital fundraising page copy.
• Develop audience-centered content strategies for annual giving campaigns, crafting messages that resonate with specific alumni segments based on class year, school affiliation, giving history, and engagement level.
• Produce compelling calls to action that motivate alumni giving participation, balancing emotional connection to the University with clear and specific fundraising asks.
• Write content for both acquisition (new donor) and renewal (lapsed and current donor) audiences, adapting tone, messaging, and approach appropriately.
• Develop content for giving day campaigns, including countdown messaging, challenge match communications, social proof content, and real-time updates.

25%

Alumni Communications Content

• Produce written content for alumni engagement communications, including alumni newsletters, event promotions, reunion communications, alumni achievement features, and engagement-focused email campaigns.
• Write content that celebrates alumni achievement, fosters a strong sense of University community, and reinforces alumni pride and connection across all class years and schools.
• Collaborate with the Office of Alumni Relations to develop content that supports alumni programming, volunteer engagement, and regional chapter communications.
• Develop content for alumni social media channels and digital engagement platforms as needed in coordination with the University’s social media team.

15%

Advancement Partnership & Campaign Coordination

• Work closely with Annual Giving staff and the Office of Alumni Relations to develop integrated communications plans for annual fund campaigns, giving day initiatives, and reunion programming.
• Participate in regular planning meetings with Advancement colleagues to stay current on annual giving priorities, campaign timelines, and audience segmentation strategies.
• Collaborate with the Senior Assistant Director of Communications to analyze campaign performance data and refine messaging strategies based on response rates, giving trends, and audience feedback.
• Support the coordination of multi-channel campaign production timelines, working with design, digital, and print production partners to ensure timely delivery.

15%

Editing, Quality Assurance & Brand Consistency

• Ensure all annual giving and alumni communications content reflects the University’s brand voice, editorial standards, and AP Style guidelines.
• Review and edit annual giving content for accuracy, clarity, and alignment with campaign strategy before distribution.
• Maintain a library of annual giving messaging templates, appeal copy frameworks, and reusable content assets to support efficient and consistent campaign production.
• Proofread final versions of all materials before distribution, ensuring error-free delivery across print and digital channels.

Reading - C, Writing - C, Vision-Color Distinction - O, Talking - O