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Public Information Director I

Employer
University of South Carolina
Location
Columbia
View more categoriesView less categories
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details



Public Information Director I

Department: USC Sumter - Palmetto College

Advertised Salary Range:

Part/Full Time: Full Time

About UofSC
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Inclusive Excellence Statement

Advertised Job Summary
The Director of Marketing and Public Relations plans and directs the marketing and public relations programs at USC Sumter, including the dissemination of news and information concerning USC Sumter, its faculty, staff, and student body, both internally and externally. The Director of Marketing and Public Relations reports directly to the Campus Dean and is a key member of the University leadership team and manages all marketing and public relations functions. A bachelor's degree and 2 or more years of experience is required, which may be substituted by an equivalent combination of certification, training, education, and/or experience. The successful candidate must: demonstrate expertise in computer software required for production of publications and advertising (Adobe); demonstrate exceptional ability to communicate effectively; and have a record of success in Marketing and Public Relations and working with a team to meet objectives. The Director will:· Create content, manage the scheduling of posts, and track social media data on all platforms.· Work directly with the Assistant Dean of Enrollment Management to create effective communications plans for each stage of the admissions cycle. (Salesforce and Target X
experience preferred).· Develop and implement a strategic marketing plan based on current market trends.· Manage third-party marketing relationships and proactively seek opportunities for additional partnerships.· Track and report Google Analytics for website and digital marketing effectiveness.· Coordinate and manage the dissemination of news and information concerning USC Sumter· Approve and assist in the design and production of all circulated brochures, pamphlets, posters, and printed material concerning university programs· Serve as campus Web Master and photographer.
Minimum Qualifications (Classified and Unclassified positions)

Preferred Qualifications

Bachelor's Degree in English, Journalism, Mass Communication, Public Relations, Marketing or related area preferred.


Knowledge/Skills/Abilities

Requires knowledge of printing processes including layout and design with the ability to develop specifications to produce publications internally and externally. Must be proficient with Windows, Microsoft Office including Microsoft Publisher, and be familiar with other graphic design programs such as Adobe Creative Suite. Must have some experience in photo journalism.


Job Close Date


Special Instructions to Applicant
The University of South Carolina requires individuals to apply online for all job vacancies at https://uscjobs.sc.edu. A professional cover letter, portfolio of prior work, resume, copies of all college transcripts, and three current letters of recommendation (confidential letters to be submitted directly by the reviewers at the website). If you have any questions about the application procedures, please call (803) 938-3721 or send email to mlwillia@uscsumter.edu. Review of applications will begin immediately and continue until the position is filled.
To apply, please visit: https://uscjobs.sc.edu/postings/213058

EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.







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Organization

Working at University of South Carolina

With more than 200 years of history and tradition, the University of South Carolina is redefining itself for decades to come. There's never been a better time to be at South Carolina, the state's flagship university and one of only 62 public universities to receive the Carnegie Foundation's highest designation for research.

The University is located in the heart of South Carolina in the capital city of Columbia, which is the nexus of government, a thriving arts and culture center, a venue for big-time Southeastern Conference intercollegiate athletics, and a community that is reinventing itself with redevelopment projects citywide. Much of the development is tied to land along the scenic, slow-moving Congaree River. Working with government, business, and community leaders, Carolina has developed a unified plan that will allow the University to expand from its origins on the historic Horseshoe to its future-Innovista, a research and innovation district that will stretch to the banks of the Congaree.

Innovista represents a new vision for research by creating a vibrant, urban community where students and researchers, including those from private firms, will live, work, learn, and play. Innovista will represent the University's four core research areas-hydrogen fuel cells, nanoscience and technology, biomedical and public health, and the environment-but will include other initiatives and business partners that serve the knowledge economy. Innovista's first private tenant, for example, is a leader in software applications for the insurance industry and will create several hundred high-paying jobs.

By attracting similar companies and jobs-and by capitalizing on an attractive location for restaurants and residential and retail space-Innovista will help drive the economy and increase per-capita income in the city and state. Recreational space will include a world-class waterfront park along the Congaree River and a new stadium for the Gamecocks' nationally ranked baseball program. Greenway paths for biking, walking, and running already line much of the river area. Innovista's 8 million square feet will blend seamlessly with the Vista, the city's nearby entertainment district of restaurants, bars, shops, and art galleries.

Chartered in 1801, Carolina began classes in 1805 with nine students and a single building, Rutledge College. As the campus grew and buildings were added during the next 50 years, a horseshoe layout was adopted. Today, the Horseshoe is on the National Register of Historic Places, with 10 of its 11 buildings dating to the 19th century. Those renovated buildings house, among other areas, the South Carolina Honors College and Undergraduate Admissions, representing much of the University's current and future lifeblood.

In fact, incoming freshman classes have never been larger or more competitive. The freshmen from fall 2006 set records for their size (more than 3,700) and SAT scores (1171 average). Freshmen enrolling in the Honors College had average SAT scores of 1398. Members of the University's prestigious scholarship programs, Carolina Scholars for in-state students and McNair Scholars for out-of-state students, had average scores of 1449 and 1477, respectively. Total enrollment at Carolina for undergraduates and graduates is more than 27,300, with some 350 degree programs to choose from. Since 1994, Carolina students have earned more than $9.9 million in prestigious national scholarships such as the Goldwater, Truman, Rhodes, and NSF scholarships and the Fulbright Fellowships.

South Carolina's student body is diverse. In fact, Carolina was recently recognized as the state flagship university with the highest percentage of African-American student enrollment in the nation. Research by the Journal of Blacks in Higher Education shows African-American students made up 14.7 percent of enrollment in 2004, the latest year available. The JBHE also ranks Carolina eighth in the nation in percentage of African-American faculty at a state flagship university with 4.3 percent.

The University's faculty garnered a record $173.3 million in federal, state, and private funding for research, outreach, and training programs in 2005-06, and several key hiring plans will introduce more talent and expertise to the faculty ranks. An aggressive campus building master plan and the faculty recruiting initiatives will change the collective face of the University and the faces of many of its key teachers and researchers.

South Carolina is recruiting world-class faculty to be endowed chairs-and change agents-for a series of "research centers of economic excellence" in areas such as nanoelectronics, polymer nanocomposites, brain imaging, regenerative medicine, cancer therapeutics, drug discovery, vision research, hydrogen fuel cells, and travel and tourism technology. These centers, some in collaboration with other state research universities and health and hospital systems, are funded with $30 million annually in state lottery money, as well as private matching money. Carolina is in the midst of a faculty recruitment plan to hire 600 new members. The Faculty Excellence Initiative is recruiting 150 faculty, many in interdisciplinary clusters of emphasis, while the Centenary Plan will recruit 100 elite research faculty to lead the University's core initiatives. Additionally, 350 faculty will be hired across disciplines to replace retirees over the next few years.

The University has forged a number of international collaborations in research, and the University's global connections are also strong in academics, particularly in international business. U.S. News & World Report has consistently ranked the Moore School of Business best in the nation for its undergraduate and graduate programs in international business; the undergraduate program is No. 1 for the 10th consecutive time, while the graduate program is No. 1 among public universities for the 18th consecutive year and No. 2 overall, continuing a streak of 18 years with a top-two overall ranking.

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