GFA Brand and Social Media Manager

Job Title: GFA Brand and Social Media Manager
Location: USO-Georgia Film Academy
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 302375
About Us

The University System of Georgia (USG) is comprised of 25 higher education institutions as well as the University System Office (USO). Within the USO, our administrative operations are primarily housed in the Trinity Washington Building located in downtown Atlanta. Our Information Technology Services (ITS) division is located in Athens. The University System of Georgia Shared Services Center (SSC) is located in Sandersville. The Georgia Public Library System is located in Atlanta. The Georgia Archives is located in Morrow. The State of Georgia Records Center is located in Austell.

Department Information

The Georgia Film Academy supports a collaboration of institutions of the University System of Georgia, Technical College System of Georgia, and Independent institutions that offer professional courses in film, television, digital entertainment, Esports, and game development.

Job Summary

The GFA Brand, and Social Media Manager creates, implements, and oversees the comprehensive branding, digital marketing, and communication strategies for the state-wide film and entertainment academic unit. This role ensures a consistent brand message is presented across multiple university campuses, manages the unit's web presence, and directs all social media communications. The manager works to enhance the unit's reputation, support enrollment goals, and strengthen relationships with industry professionals, working closely with any marketing/PR firm hired by the GFA, as well as additional contractors that are hired to create and facilitate content for instruction, enrollment and retention.

Responsibilities Brand management and strategy

Brand identity and voice: Develop and enforce brand guidelines to ensure consistent messaging, voice, and visual identity across all campuses and marketing channels, including digital and print materials.

Strategic marketing: Collaborate with leadership to develop and execute marketing campaigns that support overall unit goals, such as enrollment, industry partnerships, and public relations.

Asset management: Manage and maintain a library of approved branding assets, including logos, templates, and style guides, for use by faculty, staff, and campus partners. Also maintaining library of current (and archive outdated) publicity materials, i.e., promotional videos, stills, graphics, etc.

Brand training: Serve as a brand expert, providing training and support to consortial partners to ensure proper use of brand guidelines.

Website management

Website: Working with institutions on GFA landing pages (creating, maintaining, updating) that contain required consortial information as well as how GFA fits in degree programs

Content strategy: Oversee the planning, creation, and maintenance of content for the unit's website, ensuring accuracy, relevance, and consistency.

Design and user experience (UX): Manage the website's design and user interface (UI), focusing on positive user experience, clear navigation, and accessibility standards. Working closely with eCampus (web Hosting and Design) to implement all changes and updates.

Search engine optimization (SEO): Implement SEO best practices to maximize the unit's visibility and drive traffic to the website.

Performance analysis: Utilize web analytics tools to monitor traffic, user behavior, and other key performance indicators (KPIs) to inform website improvements.

Social media management

Social media strategy: Develop and execute an organic social media strategy tailored to each platform, including Instagram, TikTok, Facebook, Twitter, and YouTube.

Content creation and curation: Generate, edit, and publish engaging text, image, and video content that promotes student success, campus events, and industry news.

Audience engagement: Manage and monitor the unit's social media accounts, responding to comments and direct messages in a timely and professional manner.

Influencer and partner collaboration: Identify and engage with relevant influencers, industry partners, and social media ambassadors to expand the unit's reach and impact.

Analytics and reporting: Track, analyze, and report on social media metrics to evaluate the effectiveness of campaigns and refine strategies.

Required Qualifications

Educational Requirements
Education: A bachelor's degree in a relevant field such as marketing, communications, or public relations is typically required.

Required Experience
Experience: Proven experience managing brand identity, websites, and social media for a higher education institution or a related industry. Experience with a multi-campus system or consortial arrangement is highly desirable.

Knowledge, Skills, & Abilities Education: A bachelor's degree in a relevant field such as marketing, communications, or public relations is typically required.

Experience: Proven experience managing brand identity, websites, and social media for a higher education institution or a related industry. Experience with a multi-campus system or consortial arrangement is highly desirable.

Technical skills: Proficiency with website content management systems (CMS), social media management tools, and web analytics software.

Creative and communication skills: Strong creative and editorial skills with an excellent understanding of digital storytelling and visual content creation.

Analytical skills: Ability to use data and analytics to measure effectiveness and inform strategy.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Offers of employment are subject to federal and state laws, as well as the statutes, rules, and regulations of this organization, and the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG). These Bylaws and Policies are available for inspection upon request.

Equal Employment Opportunity

The University System Office is an equal employment, equal access, and equal opportunity employer. It is the policy of the University System Office to recruit, hire, train, and promote persons without regard to an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status as required by applicable state and federal laws.

For questions or more detailed information regarding this policy, please contact the University System Office Human Resources at 404.962.3242. Individuals requiring disability related accommodations for participation in any event or to obtain print materials in an alternative format, please contact Human Resources.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 25% - 49% of the time
This position does not require security clearance.

Background Check

Offers of employment are subject to a background investigation, including criminal records history, to determine eligibility for employment. Additionally, credentials and employment history stated in your application materials are also subject to verification.

For certain positions, a satisfactory credit check, MVR, or other relevant investigations may also be conducted. The University System Office holds the sole discretion in assessing eligibility for employment.