Director of Athletic Communications
- Employer
- Lafayette College
- Location
- Easton
View more categoriesView less categories
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Director of Athletic Communications
Lafayette College: Human Resources: Staff Positions: Communications
Location: Easton, PA
Open Date: Jul 27, 2026
Description
The Director of Athletic Communications is responsible for overseeing all phases of the athletic communications office. This role serves as a spokesperson for Lafayette College athletics, supervising a talented team of creative professionals who tell the story of Lafayette Athletics. The director reports to the Executive Director for Strategic Communications within the Communications Division and is a member of the Department of Athletics leadership team. This role serves as a primary strategic communications adviser for the Director of Athletics, other members of the athletic administration, and athletic teams and their coaches, helping to maximize communications opportunities while limiting potential communications liabilities.
The Director is responsible for developing and executing strategies that enhance and implement Lafayette's brand while contributing aggressive and innovative approaches to projecting the strategic value of Lafayette's intersection of academics and athletics to numerous audiences and constituencies. Additionally, this role also supports student-athlete recruitment and fundraising goals as a key partner across campus.
Responsibilities include all publicity efforts for Lafayette's 23-sport Division I athletic program. The Director oversees writing, editing, publications, game day operations assistance, website development and management, media relations and statistical and archival endeavors. The director of athletic communications oversees the departmental and team social media program , video production and live streaming operations, and photography. Game day presentation/run-of-show and promotions at ticketed sporting events also fall under the athletic communications purview.
Duties and Responsibilities
• Oversight of Athletic Communications office staff, including the video production manager, associate director for fan engagement, two assistant directors of athletic communications, several part-time publicity assistants, a secretary, part-time game day staff and freelance photographers along with student workers.
• Oversee the athletics department website and all social media platforms
• Serve as a conduit between the Department of Athletics and Communications Division
• Oversee all publicity efforts including writing, editing and distributing all press releases; social media management for multiple accounts across a variety of platforms; editing videos (season previews, game highlights, etc.); and designing flyers and similar materials
• Oversee live broadcast streaming operation, ensuring that all team sports home events stream and that highlights and B Roll video are available for all sports for use on social media and the website
• Proficient with Adobe Creative Suite and familiar with designing graphics for all relevant media platforms
• Assign and supervise student staff to assist with in-game responsibilities (play-by-play, public address, statistics, in-game updating of social media etc.)
• Communicate with and solicit media for event coverage and feature stories on student-athletes, teams and other department milestones and accomplishments.
• Plan and implement historical archiving, as well as maintenance of the photography database
• Complete conference, regional and national award applications to recognize coaches and student-athletes from assigned teams and programs
• Compile, disseminate, and maintain sports statistics for assigned teams
• Travel with teams from ticketed sports and as necessary, primarily for postseason
• Work collaboratively within the College's communications division on all athletic-related news stories and events
• Responsible for oversight and management of athletic communications budget.
• Promote a positive image of the College through participation in community and professional organizations, representing the College at professional meetings and on community committees and establishing and maintaining working relationships with news media and other college athletic communications offices
Qualifications
• Bachelor's degree in journalism, communications, strategic communications, public relations, or a related field (Master's degree preferred)
• 5-8+ years of progressive experience in strategic communications, athletic communications, media relations, digital communications and content creation
• Experience working in or with higher education institutions preferred, but professional experience in an athletic organization or sport management or a similar field will be considered
• Excellent verbal and written communication skills and success at building collaborative relationships and meaningful interactions with various stakeholders such as: coaches, athletic department staff, student-athletes, administrators, faculty, campus partners, alumni and the wider Lehigh Valley community
• Strong leadership and interpersonal communication skills
• Must possess the ability to manage multiple projects at once while operating in a fast-paced and complex work environment
• Collaborative mindset with a passion for innovation, storytelling and impact
Application Instructions
Please provide a cover letter, resume, and contact information for three references.
For more information and to apply, visit https://apptrkr.com/9727673"">https://apply.interfolio.com/190195
Lafayette College does not discriminate, or permit discrimination, on the basis of race, color, national or ethnic origin, disability, religion, age, military or veteran status, sex, sexual orientation, gender identity or expression, marital or familial status, pregnancy, genetic information, or any other characteristic protected by law in any educational programs and activities it operates, including admissions or employment, as required by Title IX of the Educational Amendments of 1972 (which requires that the College not discriminate on the basis of sex); the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act of 1973 (which require that the College not discriminate on the basis of disability); Title VI of the Civil Rights Act of 1964 (which requires that the College not discriminate on the basis of race, color, or national origin); Title VII of the Civil Rights Act of 1964 (which requires that the College not discriminate in employment on the basis of race, color, religion, sex, or national origin); the Age Discrimination Act of 1975 (which requires that the College not discriminate on the basis of age); and other applicable laws and College policies. Individuals may report concerns or questions to the Director of Educational Equity/Title IX Coordinator. Copies of relevant policies and procedures can be found at https://sash.lafayette.edu/policies-laws/.
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Organization
Working for Lafayette College
Lafayette is a private liberal arts college rated "most academically competitive" for admissions with 2,300 undergraduates studying engineering, the humanities, and the social and natural sciences. Lafayette is not only a great place for students to learn, but also a great place to work for its 650 full-time employees.
Lafayette's faculty include 195 full-time teacher-scholars, all of whom hold a Ph.D. or terminal degree in their field. Teaching, student mentoring, and scholarship are the top priorities of the faculty at Lafayette. The educational philosophy focuses on direct student-faculty contact not only in the classroom but also in research projects and social settings.
Hailing from 39 states and 51 countries, Lafayette's students represent a wide variety of ethnic, social, cultural, and economic backgrounds. These students enrich the campus community with their ideas and experiences and, above all, their desire to learn.
Founded in 1826 by citizens of Easton, Lafayette is located in the tree-lined neighborhood of College Hill, overlooking the Delaware River and downtown Easton, a 15-minute walk from campus. The college has grown to include 60 buildings on 340 acres including a 230-acre athletic campus.
Lafayette is a leader in faculty-mentored student research, study abroad programs, internships and externships, service learning, writing across the disciplines, first-year experiences, and creative projects. It is a place of academic excellence and opportunity where every student can realize his or her full potential.
Students may earn bachelor of arts in 32 fields and bachelor of science in four engineering disciplines and nine science fields. Lafayette offers students opportunities to customize their learning that are not available at other institutions where the focus is not exclusively on undergraduates. The Lafayette Experience means discovery both in and out of the classroom, through student-centered, active learning that combines the highest academic standards with diverse extracurricular programs. Lafayette graduates are prepared for success and leadership.
About Easton
Easton is about 70 miles west of New York City and 60 miles north of Philadelphia. It has been cited as one of the best small arts town in America. The 30,000 residents of Easton live on the eastern edge of the greater Lehigh Valley, a metropolitan area with a population of 650,000. Highlights of downtown Easton include Binney & Smith's Crayola Factory, the National Canal Museum, and the historic State Theatre, which features concerts, plays and dance by visiting artists.
The city was founded in 1752 by Thomas Penn, son of Pennsylvania's founder William Penn, and is one of only three colonial cities in which a public reading of the Declaration of Independence occurred on July 8, 1776. Easton is the county seat for Pennsylvania's Northampton County.
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