Director of Marketing

Job Title: Director of Marketing
Location: Albany State Rec. Location
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 299866
About Us

Albany State University is a fully accredited senior unit of the University System of Georgia. Employees receive benefits provided by the University System of Georgia, including, but not limited to, medical and major medical insurance, group life insurance, participation in the Georgia Teachers' Retirement System, Optional Retirement Plan (Faculty and exempt employees only), Social Security and Tuition Assistance Program after six months of employment.

Job Summary

The Director of Marketing provides strategic leadership for Albany State University's marketing and brand amplification function, overseeing the development and execution of integrated marketing campaigns that advance enrollment growth, employer partnership visibility, alumni engagement, and institutional brand positioning. Reporting directly to the Vice President and Chief University Growth Officer, the Director of Marketing leads the Marketing and Communications team including the Lead Designer, Lead Photographer and Visual Content Manager, and digital and content staff and is the primary architect of ASU's paid media strategy, digital presence, and campaign calendar. This reclassification reflects the expanded scope of leadership, strategy, and team management responsibilities the role now carries within the CUGO division.

Responsibilities

Strategic Marketing Leadership

• Develop and execute an integrated annual marketing plan aligned with ASU 2035 Growth Horizon goals: enrollment growth to 10,000+ students, 25+ Fortune 500 employer partnerships, and Top 50 South regional ranking.
• Lead the CUGO division's paid media strategy including digital advertising, micro-targeting for new revenue programs, and platform-specific campaigns.
• Oversee ASU brand standards across all channels, ensuring consistency and quality in every institutional touchpoint.
• Partner with the VP and CUGO to align marketing investments with partnership amplification, IBM SkillsBuild engagement, Kaplan All Access promotion, and alumni relations.

Team Leadership and Management

• Directly supervise the Lead Designer, Lead Photographer and Visual Content Manager, and marketing support staff.
• Provide mentorship, performance management, and professional development for all direct reports.
• Manage marketing interns and ensure intern programs deliver real project experience aligned with department priorities.
• Lead weekly team standups and oversee content calendar management across all channels.

Campaign Execution and Analytics

• Manage the CRM and marketing automation platform, overseeing campaign setup, audience segmentation, and performance optimization.
• Establish cost-per-inquiry and cost-per-application benchmarks and report performance against goals to the VP quarterly.
• Oversee the ASU website post-launch, ensuring content is current, conversion-optimized, and reflects institutional priorities.
• Manage relationships with advertising agencies, media buying partners, and digital marketing vendors.

Cross-Divisional Collaboration

• Collaborate with the VP for Student Affairs and Enrollment Management on enrollment marketing strategy.
• Partner with Academic Affairs on program-specific marketing for Georgia ONmyLINE, Executive Education, and new academic program launches.
• Coordinate with the Executive Director of Media to align Broadcast Center content with institutional marketing campaigns.
• Support employer partner communications, MOU announcement campaigns, and corporate partnership visibility.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum five years of progressive marketing experience, including at least two years in a leadership or management role.
• Demonstrated experience developing and executing integrated digital marketing campaigns.
• Proficiency with CRM and marketing automation platforms, paid media management, and analytics tools.
• Strong leadership and team management skills with experience supervising creative and marketing staff.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in higher education marketing or enrollment marketing.
• Familiarity with USG institutions, HBCU communications, or Title IX/compliance marketing contexts.
• Experience with website management, UX strategy, and digital content operations.
• Master's degree in a related field.

Proposed Salary

Commensurate with education and experience

Knowledge, Skills, & Abilities

Knowledge of:

• Marketing, communications, branding, and public relations principles and practices.
• Digital marketing, social media, and content management strategies.
• Budget management and project planning

Skill in:

• Developing and implementing strategic marketing and communication plans.
• Written, verbal, and presentation communication.
• Managing multiple projects, priorities, and deadlines.
• Analyzing data and evaluating marketing effectiveness.
• Supervising staff and managing external vendors

Ability to:

• Lead and direct marketing and communications initiatives that support organizational goals.
• Build and maintain effective relationships with internal and external stakeholders.
• Develop creative solutions and exercise sound professional judgment.
• Manage resources effectively and adapt to changing priorities.
• Represent the organization professionally and maintain brand integrity

Contact Information

For more information or questions about a job posting, please contact the Office of Human Resources at (229) 500-2026, or by email at hrasu@asurams.edu. For technical support, please call the USG Service Desk at (877) 251-2644, or by email at support@usg.edu.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Excellence
We achieve outcomes of the highest quality, hold ourselves accountable to the highest standard and are committed to continuous improvement in University programs and services.

Respect
We are directed by tenets of ethics, treating other with courteous regard, and being civil in our interactions.

Community
We strive to build community and value a good mindset.

Teamwork
We seek partnerships within the University and community. We practice a supportive spirit that results in the implementation of plans, actions and shared results.

Learning
We cultivate a practice of global pedagogies in a learning environment.

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Albany State University.

Certain positions may also require the selected candidate to submit to or have:

* a credit check completed for "Positions of Trust" and/or approved departmental purchase card usage
* a motor vehicle report for positions that require driving an Albany State University vehicle
* a successful pre-employment drug test

Equal Employment Opportunity

Albany State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, working, and studying. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the ASU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the ASU community.

For questions or more detailed information regarding this policy please contact the Albany State University Office of Human Resources at (229) 500-2026. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at 229-500-3442.