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Web Content Marketing Strategist

Employer
Florida State University
Location
Remote
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Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job Title: Web Content Marketing Strategist
Location: Remote
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 62458
Department

The FAMU-FSU College of Engineering

Responsibilities

CONTENT MANAGEMENT
In collaboration with Marketing Director will manage web site.

  • Create specifications and content appropriate for the brand’s customer personas.
  • Collaborate with content management teams, creative teams, and writers to implement the strategy.
  • Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
  • Keep abreast of digital health trends and web best practices; identify opportunities and recommends changes in strategy.

CONTENT STRATEGY

Manages the content of the college's web messaging. Works collaboratively with MarCom Director and faculty/staff to manage communications activities.

  • Strategize content pillars and sub pillars.
  • Plans the editorial calendar and content proposition for social, blog and event content.
  • Develops editorial strategy, with content that is consistent across all delivery platforms.
  • Strategizes and improves content delivery and promotion.
  • Develops and refines the college website content strategy to ensure alignment with institutional priorities.

WEB CONTENT UPDATE/MAINTENANCE

Responsible for keeping the website updated and working properly.

  • Conducts periodic content audits for accuracy and relevancy.
  • Works with marketing staff, faculty, subject matter experts, and other stakeholders to assess content needs and identify appropriate web solutions.
  • Maintains a current, relevant college website with SEO-rich content aimed at attracting and converting prospective students, faculty and staff.
  • Keeps static and strategic content updated and engaging.

SEO AND ROI

Monitors, improves and updates web content to ensure all materials have consistent message. Carefully and strategically develops content aimed to inform, entertain, inspire and engage potential customers.

  • Track and calculate content ROI.
  • Deploy, monitor, assess and adjust content and website SEO.
  • Work collaboratively to develop and implement keyword and search strategies to improve site performance, ranking, and user experience.

WEB CONTENT SUPPORT

Manages & develops all of the College's website including working with faculty, staff, and students in developing and writing web content.

  • Provide web support and training to team members who provide digital content, to ensure content meets college’s strategic goals and industry standards.
  • Refresh and restructure content for college and its entity sites as needed.

Create web best practices for the presentation of content, images, and other media and update them in response to evolving web trends

Qualifications

Bachelor's degree and two years of experience or a high school diploma or equivalent and six years of experience (Note: or a post high school education and experience equal to six years)

Preferred Qualifications

At least two years of relevant experience in marketing, social media, project management, web content marketing or related field

Experience in digital marketing.

Other Information

The FAMU-FSU College of Engineering is the nexus of two major public universities, each with a distinct mission but focused on world-class engineering education and research. Created by the Florida Legislature in 1982, the joint organization is the college of engineering for both Florida A&M and Florida State universities. This unique combination of focus, resources and mission from our parent organization has created a truly innovative atmosphere that leverages the benefits of the traditional HBCU model with the innovations of an R-1 public research university. After completing pre-requisites at their home university, FAMU and FSU students learn, study and research together at our independent campus with joint-appointed faculty and staff. Students graduate from their enrolling university and from the FAMU-FSU College of Engineering. Both FAMU and FSU are part of the State University System of Florida and are accredited by the Southern Association of Colleges and Schools Commission on Colleges. Additionally, the college is fully accredited by ABET for its twelve-degree areas across five engineering departments.

Contact Info

Any questions about the position should be directed to Tisha Keller @ tckeller@eng.famu.fsu.edu

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

This position has been designated as eligible for remote work.

Equal Employment Opportunity

FSU is an Equal Employment Opportunity Employer.

Organization

Working at Florida State University

One of the nation's elite research universities, Florida State University — with the Carnegie Foundation's highest designation, Doctoral/Research University-Extensive — offers a distinctive academic environment built on its cherished values and unique heritage, welcoming campus on the oldest continuous site of higher education in Florida, championship athletics, and prime location in the heart of the state capital.

Combining traditional strength in the arts and humanities with recognized leadership in the sciences, Florida State University provides unmatched opportunities for students and faculty through challenging academics, cultural discovery and community interaction.

Underlying and supporting the educational experience at Florida State University is the development of new generations of citizen leaders, based on the concepts inscribed in our seal: Vires, Artes, Mores — Strength, Skill and Character.

Epitomized by recently named Rhodes Scholars Garrett Johnson and Myron Rolle — elite athletes and scholars committed to public service — and Joseph O'Shea — a campus and community leader as well as a top scholar — Florida State's 40,000 students are dedicated to academic excellence and providing leadership in our complex world.

Florida State University's 16 colleges offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, including medicine and law, covering a broad array of disciplines critical to society today. Each year the University awards over 2,000 graduate and professional degrees.

With its impressive breadth of leading graduate, professional and undergraduate programs, Florida State University is a demanding, intellectually stimulating, yet warm and caring environment for students and faculty. Recognized nationally for its commitment to diversity, Florida State University is a national leader in the number of doctorates awarded to African-American students and in the graduation rate of African-American undergraduates. Its College of Medicine and College of Law are ranked in the nation's Top 10 for Hispanic students.

Florida State University's arts programs — dance, film, music and theatre — rank among the finest in the world, offering an arts education comparable to leading conservatories. Its creative writing program is ranked among the nation's best and is home to the most consistently honored and published student body in the United States. Florida State is responsible for governance of the John and Mable Ringling Museum of Art and associated arts programs, one of the largest museum/university complexes in the nation.

Other programs consistently included in the top public university list include physics, chemistry, political science, psychology, criminology, public administration, library science, information, human sciences, business and law.

At the Ph.D. level, interdisciplinary programs draw on notable research faculty strengths that transcend the traditional disciplines, including neuroscience, molecular biophysics, computational science, materials science and research at the National High Magnetic Field Laboratory—home to the world's most powerful magnets.

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