Founded in 1967, North Country Community College is nestled in the heart of the Adirondack Park in northern New York State. The Adirondack Park is a unique patchwork of public and private lands where half of the park is constitutionally protected to preserve “forever wild.” The College hosts three exciting campuses in Saranac Lake, Malone and Ticonderoga, NY; these are all vibrant communities steeped in a rich history that founded our country and are part of a recreational paradise that brings millions of people to the area annually who enjoy breath-taking vistas.
The mission of North Country Community College provides an exceptional learning and community building experience for all who seek it, challenging and supporting individuals in their educational and personal growth. The College was rated the #1 Community College in New York State and the #22 Community College in the country in 2010 by Washington Monthly. North Country Community College has embarked on the final stages of a strategic planning process that will advance its commitment to seven institutional values: honest, open and timely communication; shared governance; mutual respect for diversity and individuality; accountability and integrity; openness to change; transparency; and intellectual curiosity.
North Country is a comprehensive community college with 2,400 students enrolled annually and is one of the 64 campuses of the State University of New York. The annual budget is $13 million for operating three campuses which are located in Saranac Lake, Malone, and Ticonderoga within Essex and Franklin counties of New York State.
Through its three campuses, satellite sites, and distance learning, the college is dedicated to offering academic and workforce opportunities that challenge and support individuals in meeting their educational goals. As the only public college within the Adirondack Park, students benefit from attendance the State University of New York’s most unique college.
North Country Community College is currently seeking a Director of Communications & Web Marketing for the College. As the only public college located in the Adirondack Park, North Country Community College provides educational, cultural and recreational programming to a 3,500 square mile service area with 80,000 inhabitants. The College maintains three campuses in Saranac Lake (Main), Malone and Ticonderoga, New York; an extensive high school-based academic partnership; and online course offerings.
North Country Community College is part of the SUNY (State University of New York) system. With 64 unique Colleges and Universities, SUNY provides learning environments for every type of student, every stage of life, and every kind of passion.
QUALIFICATIONS AND EXPERIENCE
This is a newly created leadership position reporting to the College President. The Director of Communications and Web Marketing is responsible for: developing, maintaining and building North Country Community College’s overall web identity; creating and editing web content, site currency and visual design; and develop and manage all press materials for the College in order to engage external audiences and advance the College’s overall mission, vision and values via creative use of its website and external media markets.
1. Develop and implement a comprehensive campus-wide marketing plan with an emphasis on web marketing and use of external media markets.
2. Lead the development of a Web Content Strategy engaging other campus constituencies as content managers.
3. Coordinate and manage all content on the College’s website for all external audiences.
4. Develop /enforce college website policies, guidelines and administrative rights and access.
5. Direct the College’s social networking communication strategy and policy development.
6. Editorial leader in any/all projects related to marketing to external audiences including writing all press releases for the President’s Office and for promoting major events at the College’s three campuses.
7. Collaborate with Technology Services to develop a comprehensive plan for maintaining cloud services to support web hosting services for the College and future entrepreneurial partners.
8. Create written and verbal internal and external communications, including College publications, press releases, and informational pieces.
9. Work collaboratively with internal offices to ensure web content reflects internal/external needs
10. Monitor analytic data of web-site traffic to identify trends and areas of opportunity, especially as related to online fund-raising.
Skills and Abilities:
1. Experience with writing press releases and strategic placement of stories into local, regional and national media markets
2. Exemplary writing, editing, communication and creative skills
3. Excellent organizational and project management skills
4. Compelling vision for attracting web and social media visitors through communication strategy
5. Proficiency in Photoshop, Dreamweaver and/or Flash in addition to critical web services central to a marketing/media position
6. Deep knowledge of HTML, social networking platforms, cloud services, and web accessibility standards
7. Ability to identify web traffic data and analytics for continuous improvement
8. Ability to work closely and creatively with diverse College personnel
Bachelor’s degree in journalism, public relations, communications, marketing, or related field; master’s degree preferred; three or more years of relevant experience in a higher education setting preferred.
Salary is commensurate with education and experience. Benefits include health, life, retirement, and free tuition for the family. Interested candidates should submit a single PDF file containing a cover letter, resume, and contact information including three references to Colleen Downs, Director of Human Resources through the email address www.nccc.edu  under employment opportunities in the Human Resources link. North Country Community College is an Affirmative Action, Equal Opportunity employer and encourages diversity in all areas of the campus community. Position is open until filled.