Director of Enrollment Management
Chartered as a liberal arts college in 1962, the American University of Paris is today an urban, independent, international university located at the confluence of France, Europe, and the world. We aim to provide the finest American-style undergraduate and graduate programs to students from all national, linguistic, and educational backgrounds, to demonstrate outstanding global outcomes for our multicultural graduates, and to take our place as a renowned interdisciplinary center for research and academic convocation. The University’s mission is to educate AUP graduates to communicate well in a world of many languages, to think critically about history, culture, the arts, science, politics, business, communication, and society, to develop creative interdisciplinary approaches to important contemporary challenges, to be both technologically and culturally literate in a world of swift-paced change, to understand the ethical imperatives of living in such a world, and to take their places as responsible actors in communities, civil societies, and countries around the globe. AUP’s is an academic culture of engagement, global citizenship, and community that fosters in students and faculty alike a critical sense of commitment to and responsibility for a world of interdependence. In the multilingual, multicultural learning environment of The American University of Paris, students develop a capacity for ethical and political judgment that is alert to cultural diversity. In the living laboratory that is Paris, in the exceptional space of the AUP classroom, students and faculty of (last year) 107 different nationalities meet to articulate civic values and negotiate difference, as together they question, reflect upon, and work toward creative solutions to real-world challenges. Location as Endowment: Spread across nine buildings in Paris’ 7th arrondissement on an urban campus stretching from the Eiffel Tower to the Invalides, AUP has the remarkable advantage of its unparalleled location. The University shares this neighborhood with other American institutions, such as the American Library of Paris and the American Church. In 2009, AUP purchased its third building, known as Combes, a block from the Seine. In 2011, the University sold its Bosquet Building and has been actively pursuing opportunities to rationalize and extend its real estate in central Paris. In summer 2014, the University launched a three-year Campus Plan to upgrade and renovate its historic buildings in the 7th arrondissement, reorganizing space so as to create hubs of student activity and better designed faculty and staff offices. The Grenelle Building will become a state-of-the art Learning Center. AUP’s intellectual and cultural endowment has always been our location in one of the the greatest cities in the world, and, investing it wisely, we have, where appropriate, attached our curriculum to the histories of the city—to Paris’s many centuries of art, culture, literature, politics, music, sociology and the like, to its monuments, libraries, neighborhoods, but also to the edgy new Paris of demographic shifts, rising multiculturalism, food that is other than French, urban renewal, and texts in many different languages. Another equally important aspect of our location, especially for graduate students, is AUP’s positioning in France, Europe, and the world. Students come to Paris as much for the city’s cultural and linguistic heritage as for the internships and capstone experiences they can have in international public and private institutions located here. Our imbricated locations as a global American university within a European capital city has an impact on teaching, learning and, increasingly, research. AUP’s Academic Program AUP is a small, dynamic “world university” with a curriculum to match—one that focuses on the cross cultural and the comparative. Grounded in the liberal arts, the curriculum stretches from first-year learning communities to summer programs, and a portfolio of graduate programs anchored in the University’s mission to produce powerful learning experiences for global learners and leaders. The University’s curriculum is essentially American, although inflected by the international educational background and experience of AUP’s diverse faculty body and the vast diversity of its student body. The rigorous academic program includes 25 different undergraduate majors, 35 minors, and 16 graduate tracks (www.aup.edu/academics). Interdisciplinary programs and minors flourish across all departments, driven by faculty research interests and scholarly passions. AUP is also host to a Forum for Culture and Society, a Center for Writers and Translators, a Cahiers series, a Fine Arts Gallery space, and numerous lecture series, such as the Working Paper Series in the Social Sciences. AUP enjoys partnerships with a global consortium of 26 American universities across Europe, the Middle East, Central Asia and North Africa, as well as with private institutions in the US, and national universities in Europe. The University also enjoys a range of healthy partnerships and exchanges with the Sorbonne, Oxford, Emory University, NYU, and The University of Cape Town, amongst others. A transatlantic curriculum has been designed in partnership with the Eugene Lang College of The New School in New York City. Students: AUP students come from virtually every educational system in the world, representing approximately 100 different nationalities each year. The entering class has brought into the University some 117 different languages and dialects since 2002. Roughly 41% hold US citizenship, 12% French, and the remainder come from all over the world. Europe is highly represented, as are the Middle East and North Africa, and Canada. The exceptional demographic diversity of the University community has a powerful impact on teaching and learning, and is the first reason students cite for choosing to get a degree at AUP. Along with all the other constituents of the University, students contribute actively to the culture of global interdependence. Faculty: AUP’s faculty body is composed of 25 different nationalities, representing all continents of the world. Dedicated to teaching, the faculty is also richly productive, hosting high numbers of international conferences, study groups, research projects, and events each year. Faculty research tends to focus on the cross-cultural, the comparative, and the interdisciplinary, supporting the University’s mission of producing students for a world held in common. A shared curricular vision stretches across all departments at both graduate and undergraduate levels, one that looks toward global sustainability, conflict resolution, social injustice, environmental and governance issues, and cultural translation, but most important of all, focuses upon the steady cultivation of our own and our students’ humanity. AUP has no separate graduate faculty—all permanent faculty members who participate in graduate teaching also teach in the undergraduate program. Alumni Relations: AUP has a dedicated, engaged alumni community of 16,500 members living in 142 different countries around the globe, a fact that can make fundraising, at times, a challenge. That said, AUP alumni are deeply engaged with the University, returning to campus as speakers, providing internships for AUP students, and supporting the University in its efforts to maintain contact with and extend our reach to active alumni worldwide. Last year, during the 50th Anniversary, AUP alumni made the first million and half-million dollar gifts in our history. The President has convened a global President’s Alumni Advisory Council which will grow to 100 members this year. University Governance and Reporting Relationships: AUP is led by the President, who is appointed by a 24-member board of trustees comprised of dedicated alumni, business leaders, nonprofit leaders, academics, and people possessing communications, legal, financial, and real estate skills. Increasingly the Board is composed of alumni and parents of AUP students and graduates. AUP’s current board chair, Ray Henze, former chair of the Williams College Board, is an AUP parent. In October 2008, Celeste Schenck became AUP’s twelfth president. Having served AUP for nearly 25 years in multiple capacities, President Schenck was a Professor of Comparative Literature, Associate Dean for Curriculum Development, Vice President for Academic Innovation, Vice President for Development and Grants Management, Dean of the University and Provost before assuming presidential responsibility. Schenck is a scholar of women’s literature, editor of multiple series, and, more recently, co-author of books on women, culture, and development. She received her undergraduate degree from Princeton University, and her doctorate from Brown University and was a tenured faculty member at Barnard College before moving to Paris and AUP. The Director of Enrollment Management reports directly to the President, with whom he or she will work intensely and closely. The Director of Admissions serves as a member of the President’s Leadership Team, along with the Provost, the VP for Student Services, the EVP for Finance and Administration, and the Director of Outreach and Advancement. The Director also works closely with the Board Chair and the Board Committee on Enrollment, reporting at monthly updates to the Board and presenting on enrollment issues at Board meetings throughout the year. AUP has engaged over the past six years the services of a consultant on international recruiting who will be present during the transitional period to support the new Director. The Director of Enrollment Management oversees a Paris team of 11 individuals, including a Deputy Director of Admissions and Coordinator of Financial Aid, an operations team of 4, and 6 admissions counselors, as well as US team of 4 regional counselors. Admissions: The American University of Paris seeks to enroll adventurous, open, intellectually curious, culturally competent, and linguistically adept (or motivated to become so) students who will make the most of and contribute substantially to the University’s vibrant, internationally diverse campus environment and learning community. Such students are more mature and globally aware than the average college-going student and have proven to be the most likely to succeed in our environment. We call such students our Explorers, and have created, over the past year, a marketing and recruitment strategy to target them worldwide which will require the creativity and energy of a new director to implement. The task at immediate hand will be to work closely with AUP’s new provost, as he designs a curriculum in alignment with our target student’s needs and desires, and with the senior leadership team to infuse all publications and the website with the messaging that has been institutionally developed. As we have secured our US market (historically 40% of our enrolling students), we will be looking outward to our world market in the several years to come. Finally, the work ahead includes continuing articulation of appropriate partnerships—both US based and internationally located--to support the strategy. As AUP has sought, over the past four years, to meet the challenges facing all institutions of higher education, but most critically those recruiting globally, the University’s admissions function has been strategically redefined and completely renewed. The Admissions Office has enjoyed, under its former, successful leadership, a complete refurbishment of the centralized Paris office, hiring and training of new staff, implementation of a new CRM, Intelliworks and development of data-based decision-making, the creation of communication sequences, expansion into e-recruiting, social networking, and the use of technology to market the University’s unique educational product. Targets by counselor and region, transparent reporting of metrics linked to individual counselor performance, and increasingly sophisticated yield mechanisms and protocols have been set in place. FIT and Likeliness-to-Attend scoring systems have been developed and productively deployed, permitting better-than-ever projections of incoming flows of students. AUP now seeks a dynamic, articulate, experienced manager to continue the professionalization of the Admissions office, while also developing the next phase in the University’s enrollment management strategy—one that will increasingly leverage partnerships with both US-based and international institutions. The next leader of Enrollment Management at AUP will be a key player on the leadership team, as we engage in a new strategic planning process that builds upon the University’s exceptional curriculum, exceptional location, and uniquely international educational environment. Position Description: AUP currently invites applications for the position of Director of Enrollment Management. Key objectives for our next Director will include: Recruitment and Admissions Office Leadership: • Energetic and commanding leadership of a worldwide team of recruitment and admissions professionals in an inspirational and creative manner in an increasingly competitive international environment • Establishment, in association with the President and Leadership Team members, of all recruitment and admissions targets across all categories of students for fall, spring and summer admissions cycles; meeting of all targets for student recruitment • Daily oversight and management of student admissions and financial aid processes, including full-time undergraduate and graduate students, visiting and transfer students, special programs • Focused supervision of recruitment and admissions staff to ensure that an effective team-based approach to duties is successfully established; refinement and implementation of a highly disciplined admissions process and function, and training of staff to ensure its implementation • Liaison with the Board, the President and Leadership Team to ensure that recruitment and admissions strategies, targets, and other issues are clearly communicated to all concerned • Liaison with the Provost to create a two-way productive flow of information—to the curriculum from the market and from the curriculum outward to our markets • Management of effective relationships with other relevant offices within the University, including Student Affairs, the Registrar, Outreach and Advancement (including Parent Relations, PR and Communications), as well as with faculty colleagues Development of Strategy: • Development of a recruitment and admissions strategy that enrolls the kind of student most likely to flourish and to succeed at AUP; • Development of a recruitment and admissions strategy based upon agreed-upon student admissions targets, one that additionally supports AUP’s institutional strategic plan and objectives • Development of a strategy that seeks to diversify AUP’s traditional sources of student recruitment, all the while maintaining optimal ratios of degree-seeking to visiting students, undergraduate to graduate students; particular emphasis will be placed on the development of strategies in prioritized geographic target markets • Communication and discussion of such strategy with Admissions staff to ensure that effective planning and implementation take place • Communication and discussion of such strategy with the broader AUP community: faculty, staff, leadership and the Board • Participation in the annual budget process in a proactive way, developing in a timely fashion, with the EVP for Finance and Administration and AUP’s Institutional Research Office, the admissions projections upon which the rolling budget is built Marketing and communications: • Enhancement of international marketing and recruitment activities to promote the distinctiveness of studying in the unique learning environment of AUP • Deployment of existing and new marketing and communications plans to ensure that student recruitment and admissions targets are met • Management and implementation of marketing and communications techniques that support student recruitment in an international context • Particular emphasis on developing new markets and distribution channels for student recruitment to AUP • Management of the individual recruitment outreach and communications plans of all Admissions staff. • Use of state-of-the-art, on-line marketing techniques to ensure that AUP academic programs are presented to appropriate international target markets External relations: • Leadership as a senior ambassador for AUP internationally in a range of contexts • Development of an international profile for AUP that supports the strategic goals of the University, with a sharp focus on student recruitment and admissions • Development, with AUP Senior Staff, of strategic institutional partnerships that provide innovative routes to increased student recruitment • Identification, with AUP Senior Staff, of key institutional partnerships to enhance AUP’s international positioning, notably in the area of academic partnerships • Contribution to a new phase of strategic planning for AUP that will begin fall 2014 Opportunities and Challenges: You will have the opportunity, at AUP, to put your mark on the creation of a dynamic, technologically sophisticated, creatively and efficiently organized admissions team within a small, tightly knit community. You will work closely with the President, Board, and Senior Staff to broaden AUP’s recruitment and admissions reach, to articulate an enrollment approach that will support the institutional strategic plan, and to involve all of AUP’s constituencies in its implementation. To that end, you will work collaboratively and transversally with other directors in the Advancement and Outreach group, participate on the President’s leadership team, engage with the marketing consultant working in the President’s Office, and connect with faculty, students, alumni, and staff across the University. You will use your languages and your cultural competencies to move between AUP’s vastly varying target markets and to build new ones. You will rapidly come to share the excitement of members of the community for the University’s mission, and will communicate that enthusiasm to prospective students and their families, to schools, guidance professionals, administrators at partner institutions, and to governments. In short, you will have the satisfaction of experiencing the direct impact of your leadership and entrepreneurialism on the University’s forward motion. Challenges include the vastness of AUP’s global “catchment” basin (our alumni live in 142 different countries; in 2012 we enrolled students from 104 different nationalities), and the rapidly changing and increasingly competitive face of international education. Qualifications: To succeed in this role, you will need to demonstrate familiarity with trends in both American and international higher education. You will hold a minimum of a Bachelor’s degree or its equivalent; a higher degree is a plus. In addition, you will need to have a minimum of five years of senior admissions and/or international student recruitment experience at a successful university or its equivalent. You will need to provide evidence of your entrepreneurial skills, initiative, and energy. You will need to demonstrate effective management and team-building experience via appropriate references. You will have demonstrable skills in marketing research, market planning, and development of admissions strategy. You will manifest awareness of the current international education landscape, with knowledge of contemporary trends and marketing techniques. You will have a proven track record in setting for your team, monitoring, and meeting student recruitment and admissions targets in an international setting. You must be willing to travel. You must speak near-native English, communicate effectively in written English, have some mastery of French, at the least, and a willingness to improve your linguistic skills. You will be adept at crossing cultural borders. You will receive special attention if you speak fluent French and hold European Union working papers (although the latter is not a requirement for the job), and show promise of thriving in AUP’s unique environment. If this sounds like the job for you, kindly submit: • A letter demonstrating your interest in developing AUP’s admissions capacity in a highly competitive, international higher education environment • A brief statement within the letter of your personal and professional approach to student recruitment in an international environment • A review of your experience, including your strengths and weaknesses in light of the job description • A curriculum vitae or resume • A list of three referees, including email addresses and telephone numbers, whom the search committee may contact Applications should be sent in one single zip file labelled with your name to the following email address: AUPDirEM@aup.edu Compensation: Open, depending upon experience, and competitive Starting Date: As soon as possible, but latest by January 2015 Review of applications will begin immediately, and acknowledgements of all applications filed will be sent mid-August. A first round of Skype interviews will be held in late August, followed by campus visits scheduled for the finalists in September.