Program Representative 1
Appointment Type: Classified Staff
Department: University Marketing 018814 NIA
Position Summary: This recruitment will be used to fill one full-time Program Representative 1 position for University Marketing at Oregon State University (OSU).
The Marketing Specialist works under the supervision of the Licensing Manager to provide project management and strategic communication planning to support the university's strategic goals and priorities and to enhance and build the brand image of the university. This position will coordinate marketing/advertising projects with the Assistant Director of UM; provide project oversight; coordinate projects with in-house creative staff and external vendors; and assist Social Media Coordinator with planning and execution of online marketing tactics. This responsibility includes assisting with the development of marketing strategies and message systems to support university priorities while staying consistent with the university's brand, conducting market research and providing division and university leadership with an assessment of success.
The Marketing Specialist will also assist the Licensing Manager with Oregon State's Trademark Licensing Program, which works to promote and protect the use of the university's name and logos. By licensing high quality and tasteful products, the Trademark Licensing Program strives to enhance and elevate the image of the university while creating better brand awareness in the retail market and increase revenue for the university. The program further seeks to build an Oregon State community through the active engagement of Beaver Nation. Students, faculty, staff, alumni and fans directly support the university and its efforts by purchasing officially licensed merchandise.
This position meets with University Marketing leadership to determine the scope and resources needed to complete print and online communication projects. The Marketing Specialist assists in developing a communication plan for on campus clients and executes the tactics in a timely and professional manner. The position establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures and is responsible for ensuring the projects stay on time and within budget; coordinates a team of writers and designers giving them direction and feedback on creative materials.
Position Duties: 45% Marketing Planning and Project Management:
Coordinate projects with in-house creative staff, external media buying agency and production companies to develop communications and marketing materials. This includes managing timelines, presentation of work and giving direction to staff.
Provide project management and strategic communication planning for campus clients, ensuring that their objectives and goals are reached.
Review projects for compliance with university's brand guidelines, including editing for AP style.
Deal successfully with multiple tasks and shifting priorities in an extremely fast-paced, deadline oriented office.
Internal Marketing assist the division in communicating the university's Strategic Plan goals and the priorities of the university and messages targeting faculty, staff and students. Develop promotional efforts to build a sense of community, awareness, support and pride among internal audiences.
Work with Licensing Manager to execute marketing plan for the university's licensing program.
Review and approve/deny licensing application requests for new vendors and new product requests from existing vendors.
Review and approve/deny artwork submitted by licensees.
Work with internal graphic designers to produce collateral materials that support the licensing marketing plan.
Communicate university policies and procedures to current and prospective licensees by phone, email and meetings.
Make presentations about licensing policies and procedures to OSU faculty, staff and students.
5% Lead Work
Assign work and give direction on projects, review projects, coordinate work flow to keep projects and office running smoothly.
5% Other Duties as Assigned
Position Duties (continued):
Working Conditions/Work Schedule:
Minimum/Required Qualifications: Two years of technical or professional-level experience advising and/or instructing the public concerning specific programs or processes, monitoring programs, or performing participant reviews.
Two years professional marketing communications experience.
Project management experience, including demonstrated success and willingness to participate on teams.
This position works independently much of the time and requires the ability to form strategies to reach goals and to maintain objectives; investigating and analyzing information and drawing conclusions; specialized knowledge and comprehensive organizational and operational skills, including demonstrated written and oral skills, success in performing complex tasks, prioritizing multiple projects; excellent computer skills (MS office, Excel, PowerPoint); ability to answer requests for information; ability to communicate effectively and obtain information; needs ability to deal successfully with multiple tasks, shifting priorities and extremely fast-paced, deadline oriented office. Excellent people skills, accuracy and attention to detail are required.
Experience developing marketing strategies and tactics; experience with creative teams.
Preferred (Special) Qualifications: Bachelor's degree in business/marketing, communications, journalism and three (3) years of professional marketing/communications experience, including development and implementation of marketing plans.
A demonstrable commitment to promoting and enhancing diversity.
Scholarly Outcomes for Position (academic faculty only):
Posting Date: 06-30-2014
For Full Consideration Date:
Closing Date: 07-27-2014
Recommended Full-Time Salary Range: $2956-$4501
Posting Number: 0012703
Quicklink for Posting: jobs.oregonstate.edu/applicants/Central?quickFind=64388