Director of Online Enrollment Marketing

Location
Crown College, Hennepin County / Minnetrista, Hennepin County / Saint Bonifacius, Hennepin County
Posted
Jun 18, 2014
The Director of Online Enrollment Marketing for the School of Online Studies and Graduate School (SOSGS) will direct the division’s marketing and communications and will assist the enrollment team by creating and implementing marketing plans and initiatives and setting and fulfilling department goals and objectives for budget in the area of SOSGS marketing. This position is responsible for enhancing the School of Online Studies and Graduate School through a variety of digital, social media and public relations platforms. The Director reports to the Dean of the School of Online Studies and Graduate School. Duties include but are not limited to: •Advance and manage the School of Online Studies and Graduate School market positioning and competitive advantage through marketing campaigns, public relations, advertising, and working with outside vendors •Create, update, and maintain comprehensive, integrated and cost-effective digital marketing plans that highlight the online and graduate degree offerings •Analyze data to identify trends and opportunities for continued enrollment growth •Establish enrollment projections and monitor enrollment outcomes in conjunction with the SOSGS Dean and Director of Graduate Admissions •Manage the division’s blog and social media •Serve as the marketing and communications’ leader for the School of Online Studies and Graduate School For more information about employment at Crown College and to view the entire job description go to http://www.crown.edu/about/employment/ and click on Administrative Positions.