SENIOR ASSOC. DIRECTOR, MARKETING & COMMUNICATIONS
Duties: *Develops and executes on the MBA Admissions & Financial Aid Marketing and Communications strategy in collaboration with senior leadership of the MBA Division and Wharton's Marketing & Communications Office
*Responsible for translating and executing on the School's and the MBA Division's marketing and branding strategy for the needs of the Office with a focus on marketing throughout a customer life-cycle, including pre- and post-engagement activities
*Oversee the ongoing development and maintenance of website content, recruitment deck, CRM, emails, student portals, and student-to-student platform with a focus on customer segmentation
*Will oversee general writing and editing tasks on behalf of the MBA Admissions and Financial Aid Office, including talking points and messaging for admissions committee members, as well as content creation for most student-facing communications.
*Will aid in the development of the recruitment efforts and initiatives (monitoring competitive market changes and adapting practices as needed)
*The role will function as a member of the Admissions Committee, including evaluation of applications and participation in recruitment travel activities
*Supervise and provide guidance, support, and feedback to a small team of administrative and/or professional staff.
Qualifications: Bachelor's degree and 3-5 years of experience in admissions, marketing or communications is required, or equivalent combination of education and experience.
*Exceptional written and verbal communication skills
*Strong interpersonal skills with the ability to manage and participate in cross-functional teams
*Significant project experience with marketing and/or communications, with a preference for knowledge of and experience in multi-channel, lead generation marketing, including SEM, social media, digital and direct marketing, and general awareness
*Experience in admissions, public relations, marketing or brand management preferred
Reference Number: 07-17772
Salary Grade: 027
Employment Type: Exempt
Org: Graduate Admissions
Special Requirements: Background Check Required
Job Family: B-Executive/Managerial Administration