Director of Marketing and Recruitment Strategy

Location
Princeton, Mercer County
Posted
May 28, 2014
Employment Type
Full Time
Reporting to the Executive Vice President/Chief Operating Officer, the Director of Marketing and Recruitment Strategy spearheads efforts to promote the Foundation’s suite of fellowship programs through search engine optimization, online advertising, email marketing, print and radio advertising, among other strategies. The position is responsible for developing and assessing strategies to maximize exposure among target audiences and effectively support recruitment efforts for the fellowship programs. Strong online strategy skills, project management and writing skills, and the ability to meet strict deadlines are essential to this position. The Director’s specific responsibilities include, but are not limited to: •works closely with fellowship directors to produce print, online, and other materials that support recruitment while adhering to the Foundation’s key messages and brand: •suggests and monitors effectiveness of new approaches to marketing programs (email blasts, banner ads, etc.); •negotiates contracts with vendors for print materials and other branded materials (pens, t-shirts) to support recruitment and retention efforts; •coordinates with university program directors to document programs through photography and video to be used in advertising and media efforts; •generates and tracks marketing budgets and manages timelines for marketing strategies based on available funding and results of previous efforts. Produces reports detailing ROI for various strategies in conjunction with university program directors; •works closely with members of the communications team to develop and implement marketing strategies intended to generate program inquiries and support other institutional communication goals; •serves as primary contact for external search engine optimization and web development firms and third-party portal sites, directing their efforts to maximize returns and minimize cost per inquiry; •guides and actively looks for ways to enhance natural/organic search efforts; •strategically selects and manages online pay-per-click and banner ad campaigns; •assists program staff in developing email marketing campaigns that meet standards of quality and are in compliance with the Foundation brand; •performs other marketing and communications-related duties as assigned. Professional Requirements Bachelor’s degree in related field, master’s degree a plus; 5-7 years of marketing communications and experience; experience working with a higher education institution or non-profit organization a plus. Essential knowledge, skills, and abilities: online marketing, including pay-per-click and search engine optimization; project management including vendor/client relations; strong writing and editing skills; team-oriented; familiarity with marketing, collateral writing, layout, and design; and computer proficiency (e.g., MS Office Suite and basic understanding of HTML; Photoshop and InDesign skills a plus). To apply, please send résumé and cover letter with salary expectations to opportunities@woodrow.org and reference “Director of Marketing” in the subject line.