Sr. Enrollment Counselor

United States, North America
May 08, 2014


  • Provide excellent customer service.
  • Advise prospective students from inquiry through application.
  • Consistent and timely follow-up with leads received at various external venues.
  • Respond to all email and phone correspondence dealing with prospective students who have not started or have started the application process but not submitted the application.
  • Meet with prospective students and help them establish a comprehensive approach to achieving their goals of higher education.
  • Provide continuous, timely, friendly, and courteous follow-up on prospective student inquiries.
  • Provide accurate information0
  • Represent the University professionally, ethically, and accurately when interfacing with all internal and external customers.
  • Fully utilize the Intelliworks software to ensure a high-level of customer service follow-up and tracking.
  • Maintain current body of knowledge related to admissions, degree curriculum, policies and procedures, financial aid, and veterans benefits.
  • Generate an increase of quality enrollment through recruitment efforts as outlined in the recruitment annual strategic plan.
  • Contact prospects within the prescribed timeframe of inquiry receipt through phone, mail, email, or Intelliworks.
  • Proactively increase conversion of prospects to applicants, by setting meeting or exceeding overall targets and projections posted monthly.
  • Be familiar with residential campus offerings and admission information.

Trade Show/Educational Fair Representation

  • Travel to trade shows, companies, and military installations to recruit prospective students as outlined the recruitment annual strategic plan.
  • Represent the University professionally, ethically and accurately when interfacing with all internal and external customers.
  • Evaluate potential of trade show attendance and decide upon feasibility of representation of Worldwide.
  • Coordinate trade show coverage and Worldwide representation.
  • Coordinate logistics and travel to represent ERAU at trade shows.
  • Generate an increase of quality enrollment through recruitment efforts.
  • Evaluate efficacy of marketing tools and make decisions recommending improved strategies.


  • Verify that information contained on the Worldwide website is current and accurate.
  • Assist with the development and coordination of recruitment material and mailings.
  • Help develop recruitment plan and analyze enrollment trends.


  • Track recruitment efforts to identify what recruitment strategies work in converting prospects to applicants.
  • Make recommendations to the leadership of Enrollment Operations on potential recruitment opportunities.
  • Through use of reporting/tracking tools, assist in the development of new recruitment initiatives for the Worldwide Campus.
  • Report weekly at department meetings on individual progress with conversion to applicants.