Executive Director of Marketing & Communications (Assistant Administrator)

New York City, New York (Manhattan) County
May 01, 2014
Executive Administration Jobs
C-Level & Executive Directors
The City University of New York (CUNY) is the nation's leading urban public university serving more than 480,000 students in a wide range of educational programs at 24 colleges and institutions in New York City.
Job ID: 10616

Regular/Temporary: Regular


The Assistant Administrator manages one or more key administrative functions.  He/she develops, implements, and assesses programs and services to produce high-quality results and meet strategic goals.  He/she also coordinates activities among different units, and with areas outside the College, and may oversee staff, budget, operations, and facilities.


Assistant Administrator




Baruch College's strategic plan calls for increased visibility, branding, and recognition of the College's academic programs, educational quality, and achievements with key constituencies. Baruch College aims for a local, national, and international reputation and is accomplishing this by implementing a strategic communications and marketing plan that unifies the presentation, messages, and voice of the College's communications.

The Executive Director of Marketing & Communications will add strategic value to the Office of Communications, Marketing & Public Affairs, which is responsible for the College's identity and overall communications program. The scope of the office includes publicity; media relations; alumni publications; marketing plans and related collateral material; website design and content; digital communications strategy; graphic design; internal and external communications; fundraising marketing; recruitment marketing; economic development planning; and government relations and community relations. Under the guidance of the Vice President, the Executive Director will help develop, direct, and implement the College's strategic communications plan for all internal and external constituencies.

The duties and responsibilities of the position will include, but are not limited to:
- Develop and execute marketing plans that use a range of communications and marketing tactics, including a sophisticated social media strategy, print publications, advertisements, and other types of communications and marketing mechanisms to deliver an effective and steady stream of messages to a wide variety of audiences.
- Serve as main point of contact and project manager with internal clients for their editorial, creative services, and general marketing needs, especially around recruitment efforts.
- Oversee media buying efforts tied to clients' specific goals, including the quantitative tracking of effectiveness.
- Understand and contribute to managing the three Schools' brands, through tactical mechanisms, working as both support and lead for various centers, units, faculty, and special initiatives to ensure coherence and mutual support in brand-building.
- Work with all internal clients and many external groups to provide high-quality editorial content for Baruch College.
- Produce, manage, and oversee project-specific budgets, ensuring adherence to cost parameters, ongoing tracking of budgetary progress and compliance with policies and procedures.
- Interact with rating/ranking entities such as the AACSB, the Princeton Review, and US News and World Report to properly position the College.
- Manage the personnel issues and workload of several team members, including, but not limited to, marketing director, multimedia designers, marketing managers, and part-time assistants. Will have direct oversight of the in-house multimedia design studio, including management of current and future IT needs.


This position is in CUNY's Executive Compensation Plan.  All executive positions require a minimum of a Bachelor's degree and eight years' related experience.  Additional qualifications are defined below by the College.


The responsibilities of this position require both creative and analytical thinking to implement the best practices in communications and marketing. Candidate must have experience managing an in-house agency-type structure for marketing efforts. Strong customer-service philosophy and experience managing internal clients required. Candidates need to have experience hiring and managing external vendors and service providers, including contract negotiation, quality control and budget development. Candidates must have media buying experience across traditional and digital advertising and promotions landscapes, including the ability to quantify the results. The ability to oversee and produce high-quality editorial content in traditional and digital environments. Experience directing and managing creative service providers, including in-house designers and external vendors.


Commensurate with qualifications and experience.


CUNY offers a comprehensive benefits package to employees and eligible dependents based on job title and classification. Employees are also offered pension and Tax-Deferred Savings Plans.  Part-time employees must meet a weekly or semester work hour criteria to be eligible for health benefits. Health benefits are also extended to retirees who meet the eligibility criteria.


Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.

Candidates should provide a resume and cover letter.


May 30, 2014


CUNY Job Posting: Executive


We are committed to enhancing our diverse academic community by actively encouraging people with disabilities, minorities, veterans, and women to apply.  We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AA Employer.PI76664261