Director of Media Relations
The Director for Media Relations is housed in the Office of Public Affairs and reports to the Associate Vice President for Public Affairs. This individual will create, implement, and manage all aspects of the College's media relations, publications and related programs with a high level of effectiveness and efficiency. This individual will provide editorial leadership for the Office's editorial calendar, ensure the creation of high-quality content for GGC's news releases, Web site, publications and other materials, develop and maintain positive media relationships, and produce media coverage that supports the college's communications goals.
NATURE AND SCOPE:
The Office of Public Affairs is the primary communications office for the College to a wide variety of constituencies including internal audiences (i.e. students, faculty, staff, Board of Trustees, parents) and external audiences (i.e. community friends, the media, donors, legislators, prospective students, prospective employees). Office activities include web communications, advertising, publications, media relations, community relations, creative services, photography and videography. The Director of Media Relations will work in an exciting, fast-paced, and challenging environment that requires the ability to manage multiple complex projects simultaneously.
- Create and implement a media relations strategic plan, and manage all aspects of the College's media relations program.
- Provide editorial leadership - create and maintain an editorial calendar, making decisions about which content should flow through which communication vehicle to which audience, thereby involving other members of the Public Affairs team.
- Lead regular editorial meetings of the Public Affairs team.
- Create a plan, or matrix, identifying how specific types of content or announcements should be handled.
- Serve as the editor of all official College news releases, and assist with writing and editing for the College's publications and other materials.
- Create and/or manage all news release production, involving other Public Affairs staff members and freelance writers as appropriate.
- Assist with executive communications for the President, other senior leaders and key offices.
- Assist with Development communications.
- Communicate and collaborate closely with the Associate Vice President of Public Affairs and the leadership team in Public Affairs which includes the Assistant Director for Marketing and Communications, the Assistant Director for Web Communications, the Assistant Director for Publications and the Assistant Director for Creative Services on all team projects as appropriate.
- Communicate and collaborate with faculty, students and staff to identify content for stories and announcements.
- Collaborate closely with College leadership on issues management.
- Support the College's brand.
- Create a speakers bureau/experts list.
- Ensure that community partners have accurate and timely information about GGC.
- Assist in the creation of a strategic communications plan for the College.
- Assist in the creation of an internal communications plan for the College.
- Assist in crisis communications planning and implementation.
- Identify and secure a media tracking firm.
- Produce regular media coverage reports to various constituencies.
- Write and establish policies and procedures relating to media relations.
- Monitor trends in publications, in the media, and in higher education to keep GGC's communications programs edgy and relevant.
- Recruit, hire, train and evaluate writing staff as appropriate.
- Write news releases, articles, speeches, announcements, marketing materials, ads, presentations, etc.
- Develop a GGC writing style guide.
- Maintain news media distribution lists for dissemination of news releases.
- Assess effectiveness of all activities.
- Collaborate with vendors on various projects (i.e. ad agency creating GGC's recruitment materials, freelance photographers and designers).
- Performs other related duties as assigned.
Works under limited supervision.
Solves problems associated with creating and managing a media relations program with exceptional quality.
Education, Experience and Training
Bachelor's degree from an accredited college or university with a major in journalism, public relations, communications or a related field. Master's degree preferred. Ten years of broad-based experience and communications generalist skill sets are preferred, with a strong and effective background in media relations. An equivalent combination of education and experience may be considered.
Knowledge, Skills, Ability
- Demonstrated ability to think strategically, plan, organize workflow, direct multiple tasks and manage complex projects.
- Ability to solve problems and make decisions.
- Excellent writing, proofreading and editing skills.
- Excellent organizational and time management skills.
- Excellent oral communication skills.
- Ability to work as a member of a team.
- Ability to work within tight deadlines.
- Ability to maintain a high level of quality control for all news releases and other projects.
- Ability to interact with students, faculty and other staff members to accomplish goals.
- Strong sense of accuracy and attention to details.
- Ability to handle confidential information responsibly.
- Knowledge of all facets of the media industry, specifically the southeast region of the US and the metro Atlanta markets.
- Ability to build relationships with media representatives.
- Ability to update skills on a continual basis.
- Ability to understand and anticipate complex interactions across organizational functions and issues, including consequences of editorial, messaging and strategic decisions.
- Knowledge of issues in higher education preferred.
- Knowledge of MS Office, web CMS and Photoshop preferred.