Marketing Communications Manager

Location
United States, North America
Posted
Apr 16, 2014
About The Unit: The University of Chicago is one of the world's preeminent research universities committed to open, rigorous, and intense inquiry and pedagogy. The work of its faculty as defined several schools of thought and has had a transformative impact on such fields as economics, science, energy production, mathematics, medicine, law, business, religion, policy, sociology, archeology, and historical, cultural and literary analysis. Consisting of an undergraduate college, four graduate divisions, and six professional schools, the University operates three major laboratories, an internationally acclaimed medical center, an outstanding K-12 private school, a public charter school with four distinct campuses, a professional theater, museums, and the nation's largest academic press. The University also has a strong global presence with its own facilities in London, Paris, Singapore, and Beijing, and active educational programs in locations around the world. While the University is global, it is also local as a major economic anchor and cultural destination on the South Side of Chicago. Commercial Real Estate Operations is committed to supporting the vitality of our surrounding community through the maintenance of strong relationships with local businesses. CREO seeks out new quality commercial tenants that can contribute to a diverse local retail landscape while providing opportunities for future growth. It also works to ensure that property acquisitions and lease negotiations are in alignment with the University's strategic goals and educational mission.

Unit Job Summary: The University of Chicago is seeking a Marketing Communications Manager to help build brand recognition and social awareness of Hyde Park's 53rd Street retail and commercial corridor and to promote the dining, retail and entertainment venues of 53rd Street. The Marketing Communications Manager will be nimble and creative, and have the ability to forge independent relationships with local businesses and community partners. The goal of the Marketing Communications Manager is to increase traffic to retailers within the 53rd Street corridor. The Marketing Communications Manager will report to the Associate Vice President for Commercial Real Estate Operations and serve as liaison to the Director of Communications for Civic Engagement. Specifically, the Marketing Communications Manager would be responsible for: - Creating and executing social media initiatives to drive foot traffic to 53rd Street, including print, online and broadcast advertising - Building up and managing social media presence and relationships for 53rd Street through Twitter, Facebook, and Instagram, as well as relevant niche platforms that will help increase the corridor's appeal as a destination for dining, shopping and entertainment. - Working with local businesses to help leverage University-driven marketing efforts and to support marketing efforts - Working with relevant community and business organizations (e.g., SECC, Hyde Park Chamber of Commerce, 53rd Street Special Service Area) to identify and implement new marketing initiatives for the corridor - Working with University Communications and developing other relationships within the University to help promote 53rd Street to faculty, students and staff - Reporting on the effectiveness of social media marketing efforts and measuring the impact of social media programs - Continuously monitor new trends in social media that may be applicable to 53rd Street - Working with University Communications and the Office of Civic Engagement and developing other relationships within the University to help promote 53rd Street to faculty, students and staff (e.g., via UChicago Local initiative)

Unit Education: This position requires a bachelor's degree.

Unit Experience: The position requires three to five years of professional experience in marketing, communications, or related fields. The preferred candidate will have the following professional experience: Demonstrated creativity, in-depth knowledge and understanding of social media platforms including Facebook, Twitter, Yelp, Instagram, and Pinterest and how each platform can be deployed. Effective management of social media content. Execution and implementation of marketing campaigns promoting destinations and/or events. A working knowledge of the principles of Search Engine Optimization (SEO). Coordination with small businesses and/or community organizations.

Unit Job Function Competencies: Strong writing skills, creative thinking, personal initiative, and the ability to meet deadlines in a fast-paced work environment are important attributes for this position.