Communications Marketing Director

Location
New York City, New York (Manhattan) County
Posted
Apr 06, 2014
The City University of New York (CUNY) is the nation's leading urban public university serving more than 480,000 students in a wide range of educational programs at 24 colleges and institutions in New York City.
Job ID: 10190

Regular/Temporary: Regular

GENERAL DUTIES

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

- Designs and executes a comprehensive strategic plan for marketing, advertising and communications

- Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals

- Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media

- Manages and develops internal staff and external resources

- Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns

- Performs related duties as assigned.

CONTRACT TITLE

Higher Education Officer

FLSA

Exempt

CAMPUS SPECIFIC INFORMATION

Reporting to the Executive Director of Communications and Marketing, the Director of
Communications will be responsible for the strategic direction and successful execution of all Graduate Center publications (print and digital), collateral material, social media, and digital signage. In addition, the Director will contribute to written communications as required by GC executive offices. H/she will work collaboratively across the Graduate Center to ensure the high-quality and seamless work product that reflects the institution's standard of excellence and brand identity.

Responsibilities include:
- Serve as Managing Editor of semi-annual publication, FOLIO, contributing to content, editing, and overseeing assignment of articles.
- Oversight of digital newsletter (365 Fifth), including content and format.
- Writing and editing for GC executive offices, as required.
- Oversight of GC digital signage and CMS calendar display.
- Coordination of GC collateral material in collaboration with GC administrative and academic offices, including but not limited to the Office of Institutional Advancement and leadership offices.
- Oversight of annual student and faculty handbook/bulletins and commencement materials, in consultation with other GC administrative units.

MINIMUM QUALIFICATIONS

Bachelor's Degree and eight years' related experience required.

OTHER QUALIFICATIONS

Preferred Qualifications:
- Master's degree in journalism or strategic communications
- Minimum of seven years of demonstrated experience in journalism or enterprise-wide communications; speech-writing
- Demonstrated editorial responsibility with publications/newsletters or other communications vehicles
- Mastery of Chicago or AP style manuals
- Demonstrated project management experience
- Familiarity with proprietary CMS platforms
- Demonstrated experience in digital communications platforms
- Demonstrated professional experience with social media platforms, e.g. Facebook, Twitter, YouTube

COMPENSATION

Commensurate with experience and qualifications.

BENEFITS

CUNY offers a comprehensive benefits package to employees and eligible dependents based on job title and classification. Employees are also offered pension and Tax-Deferred Savings Plans.  Part-time employees must meet a weekly or semester work hour criteria to be eligible for health benefits. Health benefits are also extended to retirees who meet the eligibility criteria.

HOW TO APPLY

Please apply using the "Apply Now" link below.  Make sure to upload a cover letter and resume (as one document) with the contact information of 3 professional references by the closing date.

CLOSING DATE

April 6, 2014

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

We are committed to enhancing our diverse academic community by actively encouraging people with disabilities, minorities, veterans, and women to apply.  We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AA Employer.PI75357058