Assistant Vice President, Marketing & Creative Services

Washington D.C., United States
Apr 02, 2014
Job Location Rice Hall - 2121 I St NW - FB0014
Campus Location: Foggy Bottom
Division/Vice President: Vice President for External Relations (COMM)
College/School/Department: Not Applicable

Internal Applicants Only? No
Position Type: Senior Management
Posting Number: Staff - 003345
Working Title: Assistant Vice President, Marketing & Creative Services
Full-Time/Part-Time: Full-Time
Work Schedule: Monday
Total Hours Per Week: 40
Pay Grade: 0
Recruitment Salary Range: Commensurate with experience
Required Licenses/Certifications and other Specific Requirements: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, Sex Offender Registry Search, and Prior Employment Verification, Credit
If other was selected above, or there are special requirements, please explain.
If temporary, grant funded or limited term appointment, position funded until:
Telework: No
Job Open Date: 04/01/2014
Job Close Date: 04/05/2014
Open Until Filled: No
Applicant Review Will Commence On:

Ad Statement:

Founded in 1821, GW is the largest institution of higher education in the District of Columbia, to include ten academic units, with a full-time equivalent enrollment of a little over 20,000 students and approximately 11,000 full-time and part-time employees (faculty and staff). The George Washington University is a community dedicated to learning, communication,respect, service and teamwork. As one of the largest private employers in the District of Columbia, the university seeks employees who support the teaching, research, and public service mission of the university.

Job Description Summary:
Minimum Qualifications:

Bachelor''s degree in an appropriate area of specialization plus eight years of relevant experience. Degree requirements may be substituted for an equivalent combination of education, training and experience.

Desired Qualifications:

Experience as an on-the-record spokesperson is required. Demonstrated management/supervisory experience and strong writing and editing skills.

Special Instructions to Applicants:

Job Duties
  • Enhances and develops short-term and long-term strategic goals for the online strategy, photo and video teams, to support the growth of the university''s web presence and digital footprint.

    Oversees the online strategy, photo and video teams in the management and production of original creative written and visual communication and marketing deliverables for the promotion of GW initiatives in all areas of the university.

    Develops and implements standards, best practices and innovation for team work flow and project management processes in support of project deliverables across multimedia platforms including web, photos, and video.

    Identifies, develops and supports the professional development of a diverse team of subordinate managers and all of their team members, by facilitating team building and knowledge sharing through leadership and organizational structure.

    Directs budgetary spending and contributes to overall budget planning for marketing and creative services.

  • Directs and assesses proposed new marketing strategies in support of university initiatives., e.g., online publications, social media strategy, mobile applications and others through competitive research and business analysis and provides recommendations to leadership.

    Collaborates with executive management across the university to identify innovative marketing opportunities, and develop plans and action steps to introduce enterprise level tools; identifying internal (IT) and external (contractors) resources to meet these needs.

    Develops and maintains benchmarks to measure and analyze the impact of strategic marketing initiatives and make adjustments as warranted.

  • Informs university policies related to visual identity and digital communication including but not limited to, web presence, social media, and universal analytics.

  • In support of university wide strategic initiatives, evolves the GW brand collaboratively across multiple constituents, including but not limited to, current students, prospective students, alumni, donors, schools and colleges, and administrative departments.

  • Represents the AVP and serves as her deputy at meetings and special committees where appropriate.

  • Performs other work related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's Degree?

    (Open Ended Question)

Applicant Documents
Required Documents
  1. Resume
Optional Documents
  1. Cover Letter

The George Washington University is an Equal Opportunity/Equal Access/Affirmative Action institution.PI75043947