Associate Functional Title: Senior Communications Associate
Position Number: 119328 Title: Associate Functional Title: Senior Communications Associate Category Status: 33-Exempt Regular Applicant Search Category: Staff University Authorized FTE: 1.00 Unit: VPUR-Univ Communicat-Marketing Campus/College Information: Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world. Position Summary/Purpose of Position: The Senior Communications Associate is a key member of University Communications and will support planning and implementation of strategic communications to enhance the university’s reputation locally, nationally and internationally. The Senior Communications Associate is responsible for developing PR plans, media strategies and integrated communications campaigns for key campus constituents, with the goal of promoting UMD as a premier institution of higher learning, research, innovation and entrepreneurship. The ideal candidate is able to work strategically, as well as tactically to achieve desired results. The incumbent must be media savvy, an excellent writer and experienced in executing media and social media campaigns. He/she will have a track record of media success and measuring results. An excellent writer and communicator, the Senior Communications Associate produces communications of all types, including press releases, op-eds, blogs, feature stories, media advisories, scripts, newsletters, electronic communications, web site content, and other promotional materials as needed. Additionally, he/she contributes as a writer for university publications and video productions. The incumbent must be fluent in the use of various social media platforms and be able to develop a plan and strategy for incorporating social media into overall PR efforts. Responsibilities Include: - Provide public relations counsel and ongoing support to assigned academic and programmatic areas campus-wide, including but not limited to communications strategy and planning, messaging, media outreach, social media and special events planning. Mine stories on an ongoing basis, leveraging profiles, events and angles to support broader university messages. - Develop and maintain strong working relationships with key national, regional, local and trade news media. Execute all aspects of media relations, including story development, media targeting, pitching, and relationship management. Secure media opportunities for university spokespeople and conduct interview preparation and media training. - Stay attuned to external news events and trends related to higher education, research, and innovation/entrepreneurship, leveraging information for media outreach and other visibility opportunities. - Remain current with new and emerging technologies and tools that can improve the strategic communications efforts of the university and its campaigns. - Develop, implement and maintain appropriate metrics to evaluate impact and effectiveness of external communications. Inform campus-wide communicators of PR procedures and best practices to encourage communications consistency. Minimum Qualifications: Education (include licenses, certifications, etc.): Bachelor’s degree in Communications, Public Relations, Journalism or related field is required. Experience: 5+ years of progressive experience in Public Relations, Public Affairs, Communications, or related field is required. University and/or agency experience is desirable. Knowledge, Skills, and Abilities: • Exemplary writing, editing, presentation and copy editing skills; proficient in AP style • Solid media instincts, with proven track record of media and social media success • Excellent organizational and time management skills • Ability to multi-task and meet deadlines in a dynamic environment • Keen judgment and problem-solving skills • Proficiency in Microsoft Office applications Preferences: Additional Certifications: Additional Information: PHYSICAL DEMANDS OF THE POSITION: Traditional office environment. Ability to travel across campus and around the region to conduct interviews/research as necessary. For best consideration, please apply by Monday, February 17, 2014. The salary range for this position is $60,000s to $ 75,000s. Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage. Candidates must be able to provide proof of eligibility to work in the USA. No H1-B Visa sponsorship is offered for this position. Posting Number: E0004180 Posting Date: 01/27/2014 Closing Date: Open Until Filled Yes Best Consideration Date 02/17/2014 Diversity Statement: The University of Maryland, College Park, actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee or applicant because of race, age, sex, color, sexual orientation, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, political affiliation, and gender identity or expression. Minorities and women are encouraged to apply.