Senior Marketing Manager

United States, North America
Jan 10, 2014
Administrative Jobs
Academic Affairs, Publishing & Presses
Jobs Outside Higher Education
Publishers & Presses
About The Unit:

Unit Job Summary: The Senior Marketing Manager contributes to the vitality, growth, and financial viability of The University of Chicago Press by managing subscription marketing activities to maximize worldwide circulation reach and revenues, in a manner consistent with the plans and goals of the Journals business. Monitors competitive journals, pricing models, and trends in the marketplace to ensure that Journals Division prices and policies are well-positioned for the market. Manages staff of three marketing managers, Works closely with Publications Managers, Director of Strategic Partnerships & Analytics, to develop journal-specific integrated marketing plans.

Unit Education: Bachelor's degree required, preferably with a marketing focus.

Unit Experience: A minimum of eight years of experience in publications marketing and sales required. Experience researching new markets, budgeting, forecasting, and quantitative/qualitative campaign analysis experience required. Previous publishing experience strongly preferred. Experience in negotiating list rental/exchange and in print production preferred.

Unit Job Function Competencies: Above average knowledge of Excel, ACT (or similar lead management system), and web browser tools preferred. Results-oriented, including demonstrated ability to reach sales goals and handle pressure required. Well-developed relationship building and management skills required. Excellent strategic management and troubleshooting skills required. Strong ability to initiate and maintain productive and positive interactions with internal and external units, and ability to establish and lead teams required. Ability to take initiative required. Ability to manage stress required. Ability to follow up on sales leads and to track proposals required. Good business acumen-profitability and business modeling required. Knowledge of direct mail from concept to execution strongly preferred. Knowledge and understanding of intellectual property rights, particularly as they apply to content licensing preferred. Understanding of cross-cultural issues and an aptitude for managing business relationships internationally preferred. Knowledge of a foreign language preferred. Some travel required.