Marketing Manager

Location
United States, North America
Posted
Jan 04, 2014
Administrative Jobs
Academic Affairs, Publishing & Presses
Jobs Outside Higher Education
Publishers & Presses
Employment Type
Full Time
About The Unit:

Unit Job Summary: Marketing Manager: Partners with Publishers in the Journals Division managing activities surrounding circulation and external communication for specific portfolios. A particular focus will be on using digital technologies to enhance the Division's outreach efforts in the scholarly and academic markets. Partnering with the Publishers and Journals Director to recommend and coordinate implementation strategies to achieve marketing goals for the journals portfolio. Performs the following activities with respect to specified journal portfolio: market research, marketing communications, blogging/Twitter, marketing communications (including development of annual Journals catalog. Prepares scheduled and ad hoc reports on circulation, sales, usage, and marketing campaigns for administration and publishing partners. Attends library and other trade shows as needed to promote journals, generate subscriptions, and grow readership. Takes on and completes additional projects as assigned by the Journals Director and Marketing Managers.

Unit Education: Bachelor's degree required.

Unit Experience: Minimum of two years experience working in an editorial, scholarly publishing, or related setting preferred.

Unit Job Function Competencies: Analytical skills required. Excellent verbal and written communication skills required. Interpersonal skills required. Customer service skills required. Attention to detail required. Organizational skills required. Ability to maintain confidentiality required. Ability to work independently and as part of a team required. Ability to work on multiple projects simultaneously, set priorities, and meet deadlines required. Experience with Microsoft Office programs required. Ability to manage stressful situations required. Knowledge of word processing and spreadsheet software required. Experience with Adobe Creative Suite, HTML coding, and web content management software strongly preferred. Experience with social media marketing strongly preferred. Knowledge of database management software preferred.