Marketing Specialist, Housing and Residence Life
- Employer
- Kennesaw State University
- Location
- Kennesaw
View more categoriesView less categories
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Marketing Specialist, Housing and Residence Life
Job ID: 303847
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular
About Us
Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
Location (Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.
Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.
Department Information 1.Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas, Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)
2. Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
3. Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives
4. Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement
5. Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team
6. Develops content ideas and works with creative team to produce graphics for both digital and print materials
7. Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)
8. Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs
9. Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments
10. Oversees the production process, day-to-day project activities and provides analytical data analysis for marketing materials related to assigned department(s)
11. Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department¿s goals
12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.
Responsibilities KEY RESPONSIBILITIES: -
1. Develops, implements, and executes assigned department marketing plans and strategies
2. Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
3. Directs implementation of best practices through appropriate media channels
4. Analyzes overall marketing plan and performance adhering to deadlines and requirements
5. Drafts lead engagement and relationship management strategies leveraging technology
6. Collaborates with SEO and digital teams to develop website effective content strategy
7. Responsible for the maintenance of the assigned marketing campaign budgets
8. Writes compelling items for a variety of marketing channels
9. Collaborates with key supplier partners to build and optimize customer experience and satisfaction
10. Shares knowledge and experiences with marketing peers and assists with cross promotion programs
Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field
Required Experience
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels.
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field
Preferred Experience
Previous Marketing experience in higher education
BrightEdge SEO platform experience
Experience in advanced Google Analytics, and Microsoft Office suite
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information
ABILITIES
Able to conduct and utilize various market research techniques and data analysis
Able to facilitate complex marketing campaigns and project management
Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
Able to research, write and edit original content for print, online, multi-media and social media
Able to handle multiple tasks or projects at one time meeting assigned deadlines
KNOWLEDGE
Knowledge of strategic and operational planning for campaigns and marketing projects
Knowledge of traditional and emerging marketing channels
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
Skilled in the development and execution of marketing plans and strategies
Strong attention to detail and follow up skills
Strong coaching and negotiation skills
Strong customer service skills and phone and e-mail etiquette
The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.
This is not a supervisory position.
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.
- Standard Enhanced
- Education
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility
All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.
https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf
To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=303847&PostingSeq=1
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Organization
Founded in 1963, Kennesaw State University (KSU) is the third-largest in the University System of Georgia with more than 22,500 undergraduate and graduate students representing 142 countries.
KSU is located just northwest of Atlanta in Cobb County near historic Kennesaw Mountain, allowing students to experience the best of Atlanta while enjoying the serenity of a 384-acre, beautifully landscaped pedestrian-friendly campus.
Accredited by the Southern Association of Colleges and Schools (SACS), KSU offers 70 bachelor's, master's and doctorate degree programs including undergraduate degrees in education, health, business, the humanities, the arts, science and math and graduate degree programs in nursing, business, information systems, conflict management, public administration, education and professional writing. The university’s expanding doctoral programs currently offer a Doctorate of Education in Leadership for Learning, Doctorate of Business Administration and Doctorate of Nursing.
Additionally, nursing students from Kennesaw State have one of the highest passing rates on the statewide licensing exam and are highly sought-after in the medical community, while the College of Education is the second-largest preparer of teachers in the state. The Executive MBA program, housed in the Coles College of Business, is the second-largest program in the country and has been recognized by BusinessWeek.
KSU’s national reputation has gained steam and has been recognized by U.S. News & World Report for the past two years as an “Up-and-Coming Masters University in the South,” ranking among the top ten (8th) in the 2010 issue of “America’s Best Colleges.” In addition, the university’s First-Year Experience has been named an “Academic Program to Look For” by U.S.News for seven consecutive years and was named one of 12 founding institutions in a project called "Foundations of Excellence in the First Year of College."
The university has committed itself to expanding the global experience of students, faculty and staff through its Quality Enhancement Plan (QEP), known as the "Global Learning for Engaged Citizenship" initiative, which began in 2007. This program focuses on increasing opportunities for international learning experiences. In spring 2009, KSU awarded its first Global Engagement Certification to graduate and undergraduate students. This certification recognizes students’ achievements in learning global perspectives and developing intercultural skills.
As a destination campus, KSU offers students plenty of opportunities to experience campus life by participating in more than 150 student groups and organizations, including student government, sororities and fraternities, club and intramural sports, social and special-interest organizations, student publications and honor societies.
In 2009, the Kennesaw State Owls completed a reclassification from NCAA Division II to NCAA Division I, competing in the Atlantic Sun Conference. During the transition from 2005-2009, KSU teams have won six Atlantic Sun Conference tournaments in five sports, including men’s indoor and outdoor track, women’s soccer, softball and cross-country.
Kennesaw State University has been recognized as one of the top universities in the country by the Chronicle of Higher Education’s “2009 Great Colleges to Work For.” KSU was recognized among the top 10 schools in six categories – confidence in senior leadership, teaching environment, collaborative governance, professional/career development programs, physical work space conditions and post-retirement benefits.
Kennesaw State was originally established by the University System of Georgia as Kennesaw Junior College serving 1,000 students. The college became a four-year institution in 1976 and was named Kennesaw College in 1977. In 1988, on its 25th anniversary, it was named Kennesaw State College and in 1996 became Kennesaw State University.
- Telephone
- 470-578-6000
- Location
-
1000 Chastain Road
Kennesaw
GA
30144
United States
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