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Enrollment Coordinator, College of Engineering

Employer
Lamar University
Location
Beaumont, TX, TX
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Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job Summary

Lead recruiting and marketing efforts for campus-based programs within the College of Engineering including K-12 outreach and recruitment initiatives. The enrollment coordinator will report through the College of Engineering Enrollment Management department, with a dual report to the Office of Admissions and Recruitment. The Coordinator of Marketing and Communication drives undergraduate recruitment, brand awareness, and outreach for the College of Engineering at Lamar University.

Essential Job Functions

  • Serve as the lead for recruiting and marketing activities and initiatives for the College. Build and manage recruitment partnerships with community-based organizations, high schools, 2-year colleges, technical centers, and businesses to expand outreach.

  • Collaborate with stakeholders to design college-prep programs and partner with Admissions to organize, schedule, and promote off-campus recruitment visits that attract top-tier undergraduate students.

  • Serve as the college web liaison, updating and maintaining websites while focusing on accessibility and SEO while providing training and support for other users within the college.

  • Collaborate with the college to manage social media platforms to present a cohesive presence by featuring student, faculty, and industry spotlights.

  • Oversee internal and external newsletters, manage digital and print marketing publications, and develop an inventory plan to track COE promotional inventory and swag for events.

  • Work with the college on branding and messaging strategies for programs through targeted research while in compliance with university overarching strategies.

  • Coordinate recruitment activities with directors and chairs and the Office of Admissions.

  • Specifically, open house events, recruiting events, summer programs, and New Student Orientation.

  • Collaborate with the College Enrollment Management team, Office of Admissions, Office of Student Aid, and Welcome Center to meet enrollment goals through the recruitment of highly achieving prospective students, utilizing the university CRM (Slate).

  • Provide professional correspondence, guidance, and referrals to prospective students and families on application and pre-college requirements.

  • Identify, nominate, and promote scholarship opportunities to high-caliber prospective students.

  • Recruit, train, and deploy college student ambassadors and student workers to support all role initiatives.

  • Assist in outreach efforts by analyzing recruitment and enrollment data and by forming relationships with external constituents within school districts and others within the community.

  • Develop content for recruitment purposes in collaboration with subject matter experts.

  • Execute personalized Slate nurture campaigns and multi-channel outreach (email, text, phone) at key decision milestones like application, acceptance, and deposit deadlines.

  • Create, Collaborate, and distribute news releases to promote students, faculty, staff, and events.

  • Work with the Office of Alumni Affairs to promote programs to graduates and assist with giving day event activities.

  • Work with Enrollment Coordinators across all colleges in planning joint activities and sharing best practices.

  • Provide support for presentations by ensuring consistent and up-to-date messaging.

  • Provide support for presentations by ensuring consistent and up-to-date messaging.

  • Perform other duties as assigned in support of university enrollment goals.

    • Minimum and Desired Qualifications

    Minimum Qualifications:
  • Bachelor’s degree; preferably in marketing, communication, business, or related field.
  • 2 years of experience in academic services, student support services, case management, or related experience.
  • Experience managing projects and working within time constraints.
    • Desired Qualifications:
  • Prior experience in college recruitment environment, demonstrating familiarity with details and demands of marketing, student outreach and recruitment, enrollment, and yield.
  • Demonstrated success in development and executing plans to meet goals.
  • Proficiency and experience in utilizing a range of technologies, which may encompass, but not limited to CRM systems (Slate preferred), Web content management systems, social media platforms and Adobe or other related design platforms.
  • Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to MS Office Suite with a focus on PowerPoint and Excel.
  • Familiarity with electronic calendar management and video conferencing applications such as: Outlook, Zoom and Microsoft Teams.
    • Supplemental Information

    Key Competencies:
  • Strong written and verbal communication skills.
  • Ability to communicate effectively across campus as well as with prospective parents and students.
  • Demonstrate project management expertise with attention to detail.
  • Commitment to delivering a high standard of customer service, ensuring the needs of clients and colleagues are met with professionalism and courtesy.
  • Ability to multitask and prioritize.
  • Be a proven self-starter with a capacity to work both independently and collaboratively as part of a team.
  • Ability to think creatively and outside of the box with strong problem-solving skills.
  • Be a team player by providing quality service to all levels of personnel and students through a collaborative approach to work with a positive attitude.
  • Ability to work occasional nights/weekends on event days.
    • Physical Requirements:
  • Ability to lift, load and transport marketing materials, displays and other equipment up to 35 lbs.
    • Job Conditions:
  • This role entails office-based tasks with occasional on campus responsibilities, and rare occasions may involve attendance at off campus events.
    • Special Note:
  • We are unable to provide visa sponsorship for this position. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.

    • Lamar University is An Equal Opportunity Employer

    Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

    This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

    Organization

    Texas Roots. Infinite Possibilities.

    Lamar University students enjoy small classes where they can build lasting friendships with professors and peers. The 270-acre campus is in Beaumont, Texas, located about 90 miles east of Houston and 25 miles west of the Louisiana border. A comprehensive public university, Lamar gives students a chance to explore a variety of interests to prepare them to succeed in whatever fields they choose.

    Academics

    A member of the Texas State University System, Lamar University offers 63 undergraduate, 47 master's and nine doctoral degree programs. The university has more than 13,000 students enrolled in five academic colleges - Arts and Sciences, Business, Education and Human Development, Engineering, Fine Arts and Communication. Lamar also offers the College of Graduate Studies and academic programs such as the Center for General Studies.

    Students have access to numerous opportunities for scholarships, undergraduate research and study abroad programs. Lamar University students have: 

    • Performed research for NASA and flown experiments on NASA reduced-gravity flights.
    • Presented original research at academic conferences as undergraduates in fields including mathematics, business and sociology.
    • Enjoyed a 73 percent acceptance rate to medical and dental schools in recent years, compared to a 39 percent acceptance rate statewide.
    • Gone on to lead major companies and make a name for themselves in fields from art and music to nursing and engineering.

    Athletics

    Students can participate in or cheer on their peers in more than a dozen NCAA Division I sports. Last year, the Cardinals were Southland Conference champions in men's golf, cross country and women's tennis. The volleyball and men's basketball teams were regular season co-champs and the women's basketball team was Southland Conference East Division champion. The LU baseball program has produced several major leaguers. The women's soccer program is entering its second season. The golf team has topped national rankings in recent years.

    LU is beginning to rebuild a football program. A coach was hired in 2008. The stadium and athletic complex are being renovated, and the Cardinals plan to return to the gridiron in 2010.

    Campus Life

    A building boom at Lamar University in the past decade has given students access to state-of-the art facilities for learning, playing, dining and living.

    Residents of Cardinal Village, the modern residence halls, have private bedrooms, high-speed Internet and amenities including an outdoor pool, basketball courts and community centers. The new dining hall offers a bistro ambience with international and American cuisine.

    Working out in the Sheila Umphrey Recreational Sports Center is like a trip to an exclusive gym where students have an automatic membership. Features include a 43-foot climbing wall, an elevated jogging track, new cardiovascular and weighttraining equipment, and courts for sports such as basketball, racquetball and indoor soccer. Competitive types can participate in intramural sports ranging from basketball and flag football to dodgeball, cricket and pool.

    Making friends and building a social network is easy at Lamar with more than 100 clubs and organizations registered on campus. Through campus organizations, students can:

    • Join a fraternity or sorority
    • Get involved in community service
    • Delve into a cause
    • Nurture spiritual beliefs
    • Start networking in future professions
    • Do all of the above.

    LU is a short drive from many outdoor adventures: a day at the beach, canoeing or fishing on area rivers and bayous, hiking in the Big Thicket National Preserve. Shopping and entertainment options also are nearby including theaters, museums and live music venues large and small.

    History

    Lamar University was founded in 1923 as South Park Junior College a few blocks from the current location. The name changed to Lamar College in 1932 to honor Mirabeau B. Lamar, second president of the Republic of Texas and the "Father of Education" in Texas. In 1951, the school became Lamar State College of Technology, a state-supported four-year institution, the first junior college in Texas to make such a transition. The name changed to Lamar University in 1971. The university joined the Texas State University System in 1995.

    Visit/Apply

    Visit campus to learn more about all Lamar University has to offer. Guided campus tours normally are scheduled at 10 a.m. or 2 p.m. Monday through Friday.

    To arrange a campus visit, call (409) 880-8316 or e-mail recruitment@lamar.edu

    To apply for admission, financial aid and scholarships, go to http://lamar.edu/admissions

     

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