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Associate Director of Marketing and Recruitment

Employer
Lamar University
Location
Beaumont, TX, TX
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Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job Summary

The Associate Director of Marketing and Recruitment holds a pivotal role within the College of Engineering and the Engineering Institute for Energy and Petrochemical Industries (EPI) at Lamar University. Reporting directly to the Director of Operations, this position is instrumental in advancing the recruitment and branding efforts of the College. The Associate Director is responsible for developing, maintaining, and evaluating the annual recruitment plan, with a particular focus on attracting top-tier undergraduate students to the COE and EPI. This role also involves nurturing and managing essential partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and businesses to expand the reach of engineering programs. The Associate Director actively engages with various community stakeholders to create activities and programs designed to prepare students for successful college enrollment. The position also plays a vital role in managing the organization of various off and on campus recruitment visits and events. In addition to these external outreach efforts, the Associate Director offers essential student support by professionally corresponding with prospective students, providing guidance on pre-college preparation requirements, and assisting with the application process. Collaboration with the Lamar University Marketing Team is essential to execute impactful marketing campaigns that elevate the visibility and appeal of the COE and EPI. Collaboration with the Lamar University Enrollment Services Team is essential to execute impactful recruitment that elevate the visibility and appeal of the COE and EPI. The Associate Director is responsible for designing, ordering, and distributing marketing materials, maintaining an inventory of branded items for special events, and creating newsletters to keep students and stakeholders informed about engineering developments. The role also includes the management and maintenance of COE webpages, maximizing the use of social media for student and industry spotlights, and fostering a consistent brand image across all materials. Overall, this position plays a critical role in driving recruitment, marketing, and branding initiatives to support the success and growth of the College of Engineering at Lamar University. The Associate Director of Marketing and Recruitment is a dynamic and influential position that shapes the future of engineering education at Lamar University, attracting and retaining top talent in engineering programs and promoting a strong brand presence for the COE and EPI.

Essential Job Functions

  • Lead and guide the marketing, recruitment, visits, and events teams, overseeing their respective functions and ensuring cohesive collaboration.
  • Develop, maintain, and evaluate comprehensive annual plans for recruitment, visits, and events to attract top-tier students and industry partners to the College of Engineering (COE) and the Engineering Institute for Energy and Petrochemical Industries (EPI).
  • Cultivate and manage partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and industry to expand the reach and visibility of COE and EPI through on-campus and off-campus activities.
  • Gather, analyze, and leverage data to evaluate the effectiveness of recruitment, visit, and event strategies, providing data-driven recommendations for enhancements to meet enrollment and partnership goals.
  • Manage budgets for the marketing, recruitment, visits, and events departments, ensuring responsible financial planning and allocation of resources to support departmental goals.
  • Collaborate closely with Office of Operations leadership to ensure alignment of departmental activities with institutional objectives, contributing to the overall success of the College of Engineering and Lamar University.
  • Oversee staff organizing and promote both on-campus and off-campus recruitment visits, events, and experiences to attract prospective students and industry partners, collaborating with admissions for undergraduate student recruitment.
  • Assume responsibility for branding efforts, maintaining a consistent brand image across all marketing materials, communications, and on-campus experiences.
  • Oversee that the team is corresponding professionally with prospective students and industry partners, offering guidance and support throughout the application, enrollment, and partnership processes.
  • Oversee the creation and dissemination of internal and external communications, including newsletters and marketing publications, to inform stakeholders about engineering developments, initiatives, and achievements.
    • Minimum and Desired Qualifications

    Minimum Qualifications:
  • A bachelor's degree in Marketing, Engineering, Higher Education, Business Administration, Communications, or a related field is essential.
  • 3 or more years of progressive higher education experience or related marketing/recruiting field.
  • 3 or more years of supervisory and leadership skills.
  • Official transcripts are required at the time of employment.
    • Desired Qualifications:
  • A master’s degree in Marketing, Engineering, Education, Business Administration, Communications, or a related field.
  • Prior experience in a college recruitment and event environment, demonstrating a familiarity with the details and demands of marketing, student outreach, enrollment, yield, and retention.
  • Demonstrated success in developing and executing strategic marketing plans to meet recruitment goals and enhance an institution's brand presence.
  • Strong data analysis skills with the ability to monitor and report on key performance indicators, utilizing data-driven insights to improve strategies.
  • Previous involvement in college marketing showcases the ability to plan, coordinate, and execute various recruitment initiatives related to academic institutions.
  • Skill in designing and distributing marketing publications, ensuring high-quality materials in alignment with institutional standards.
  • Proficiency and experience in utilizing a range of technologies, which may encompass, but are not limited to, systems like Banner, MyScholarships,
  • various social media platforms, event design platforms, purchasing systems, event reservation platforms, Customer Relationship Management (CRM) systems/Slate, etc.
  • Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to the MS Office Suite, with a strong focus on PowerPoint, Excel, and database management. Familiarity with electronic calendar management and various videoconferencing applications like Outlook, Zoom, MS Teams, MS Office, Slate, etc.
  • Proficiency in digital marketing, social media management, publication design, and content creation to effectively promote academic programs and institutions.
    • Supplemental Information

    Key Competencies:
  • Demonstrates strong supervisory, management, and relationship-building skills.
  • Must be able to effectively direct existing, comprehensive enrollment and retention programs, and to develop new ones on his/her own initiative.
  • Dependability, creativity, good judgment, professionalism, and dedication to sound principles of student development are paramount among the necessary characteristics for this position.
  • Detail-oriented.
  • Timely completion of duties.
  • Proficient in delivering the highest quality of customer service when engaging with industry leaders, representatives, faculty, staff, and students.
  • Possesses excellent written and verbal communication skills, including strong editing and proofreading capabilities, and is adept at interacting with staff at all organizational levels.
  • Strategic planning/visioning aptitude.
  • Understanding and appreciation of engineering.
  • Budget management/fundraising background.
  • Knowledge of growing role technology plays in the delivery of recruitment, marketing, and event management.
    • Physical Requirements:
  • Lifting and Carrying: The ability to lift and move reams/boxes of paper, tables, decorations, and other supplies, weighing up to 50lbs, as necessary for job tasks.
  • Event Setup and Teardown: Must be capable of setting up and tearing down equipment and materials for events, which may involve bending, lifting, and carrying.
  • Extended Periods on Feet: This position may require long hours spent standing during events.
  • Candidates should be able to stand, walk, and perform job duties for extended periods.
  • Walking Campus: Ability to walk around the campus, including participating in visits and camps, which may involve traversing various terrains and buildings.
    • Job Conditions:
  • 8 am – 5 pm Monday-Friday, some early mornings, some evenings, some weekends.
  • This is an on-campus position.
  • This position requires participation and possibly attendance at all College of Engineering and Engineering Institute for Energy and Petrochemical Industries (EPI) events.
    • Who We Are:
    Home to more than 18,000 students, Lamar University is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 120-degree options and a community that cares, Lamar students are always proud to be Cardinals. Lamar University strives to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance.

    Lamar University is committed to fostering an environment of teamwork where all students, faculty, and staff can learn, work, and become a part of our community.

    Benefits:
    Health, dental & vision insurance?
    Life insurance
    State of Texas Retirement plans
    Tuition covered at 100% for employees, spouses and/or eligible dependents.
    Paid time off – vacation, sick, and holidays.?To see more information about the available benefits, please visit: Benefits - Lamar University

    Lamar University is An Equal Opportunity Employer

    Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

    This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

    Organization

    Texas Roots. Infinite Possibilities.

    Lamar University students enjoy small classes where they can build lasting friendships with professors and peers. The 270-acre campus is in Beaumont, Texas, located about 90 miles east of Houston and 25 miles west of the Louisiana border. A comprehensive public university, Lamar gives students a chance to explore a variety of interests to prepare them to succeed in whatever fields they choose.

    Academics

    A member of the Texas State University System, Lamar University offers 63 undergraduate, 47 master's and nine doctoral degree programs. The university has more than 13,000 students enrolled in five academic colleges - Arts and Sciences, Business, Education and Human Development, Engineering, Fine Arts and Communication. Lamar also offers the College of Graduate Studies and academic programs such as the Center for General Studies.

    Students have access to numerous opportunities for scholarships, undergraduate research and study abroad programs. Lamar University students have: 

    • Performed research for NASA and flown experiments on NASA reduced-gravity flights.
    • Presented original research at academic conferences as undergraduates in fields including mathematics, business and sociology.
    • Enjoyed a 73 percent acceptance rate to medical and dental schools in recent years, compared to a 39 percent acceptance rate statewide.
    • Gone on to lead major companies and make a name for themselves in fields from art and music to nursing and engineering.

    Athletics

    Students can participate in or cheer on their peers in more than a dozen NCAA Division I sports. Last year, the Cardinals were Southland Conference champions in men's golf, cross country and women's tennis. The volleyball and men's basketball teams were regular season co-champs and the women's basketball team was Southland Conference East Division champion. The LU baseball program has produced several major leaguers. The women's soccer program is entering its second season. The golf team has topped national rankings in recent years.

    LU is beginning to rebuild a football program. A coach was hired in 2008. The stadium and athletic complex are being renovated, and the Cardinals plan to return to the gridiron in 2010.

    Campus Life

    A building boom at Lamar University in the past decade has given students access to state-of-the art facilities for learning, playing, dining and living.

    Residents of Cardinal Village, the modern residence halls, have private bedrooms, high-speed Internet and amenities including an outdoor pool, basketball courts and community centers. The new dining hall offers a bistro ambience with international and American cuisine.

    Working out in the Sheila Umphrey Recreational Sports Center is like a trip to an exclusive gym where students have an automatic membership. Features include a 43-foot climbing wall, an elevated jogging track, new cardiovascular and weighttraining equipment, and courts for sports such as basketball, racquetball and indoor soccer. Competitive types can participate in intramural sports ranging from basketball and flag football to dodgeball, cricket and pool.

    Making friends and building a social network is easy at Lamar with more than 100 clubs and organizations registered on campus. Through campus organizations, students can:

    • Join a fraternity or sorority
    • Get involved in community service
    • Delve into a cause
    • Nurture spiritual beliefs
    • Start networking in future professions
    • Do all of the above.

    LU is a short drive from many outdoor adventures: a day at the beach, canoeing or fishing on area rivers and bayous, hiking in the Big Thicket National Preserve. Shopping and entertainment options also are nearby including theaters, museums and live music venues large and small.

    History

    Lamar University was founded in 1923 as South Park Junior College a few blocks from the current location. The name changed to Lamar College in 1932 to honor Mirabeau B. Lamar, second president of the Republic of Texas and the "Father of Education" in Texas. In 1951, the school became Lamar State College of Technology, a state-supported four-year institution, the first junior college in Texas to make such a transition. The name changed to Lamar University in 1971. The university joined the Texas State University System in 1995.

    Visit/Apply

    Visit campus to learn more about all Lamar University has to offer. Guided campus tours normally are scheduled at 10 a.m. or 2 p.m. Monday through Friday.

    To arrange a campus visit, call (409) 880-8316 or e-mail recruitment@lamar.edu

    To apply for admission, financial aid and scholarships, go to http://lamar.edu/admissions

     

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