Student and Learner Recruitment Coordinator
- Employer
- University of North Carolina at Chapel Hill
- Location
- CHAPEL HILL, NC
View more categoriesView less categories
- Administrative Jobs
- Institutional & Business Affairs, Human Resources & Employee Development
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Undergraduate Education-302500
Career Area:Public Relations/Communications/Marketing
Is this an internal only recruitment?:No
Posting Open Date :03/03/2025
Application Deadline:03/17/2025
Position Type:Permanent Staff (SHRA)
Position Title:Public Comm Specialist - Advanced
Salary Grade Equivalent:GN13
Working Title:Student and Learner Recruitment Coordinator
Position Number:20069515
Vacancy ID:P020176
Full-time/Part-time Permanent/Time-Limited:Full-Time Permanent
Hours per week:40
Work Schedule:Monday – Friday – 8:00am – 5:00pm.
Work Location:CHAPEL HILL, NC
Position Location:North Carolina, US
Hiring Range:$71,850 - $80,000
Pay Band Information:To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.
Be a Tar Heel!:A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
The University of North Carolina at Chapel Hill established what was possibly the first residential summer school in America in 1877. The University has continued to provide a wide offering of annual summer academic opportunities to its students, the people of North Carolina, and other residents in this country and abroad. Currently, more than 50 departments or curricula of the College of Arts and Sciences and six professional schools in Academic Affairs offer a varied array of summer classes, including field courses, research courses, and graduate-level labs.
Position Summary:Working in close collaboration with the Director of Summer School, the Pre-College Programming Director, program directors and staff, marketing/communications teams, and other key partners and stakeholders, The Student and Learner Recruitment Coordinator should think holistically about the larger student journey and how to support student engagement, outcomes, and success.
This role will provide leadership and expertise in order to implement best practices and respond nimbly to emerging trends and will demonstrate Return on Investment (ROI) with Key Performance Indicators (KPIs) including (but not limited to): website and messaging analytics, speed to lead, conversion rates, and student/client feedback. This role will also maintain ongoing statistics and generate regular assessment reports analyzing the metrics of the recruiting operation.
This role is responsible for inquiry management for Summer School and pre-college programs and will work closely with Summer School and other stakeholder on how to best address prospective learner inquiries, questions, and challenges.
This role will streamline internal processes and systems around student recruitment and support, moving Summer School and pre-college programs toward heightened efficiency, effectiveness, and student success. Part of this work will be managing Summer School’s use of a Customer Relationship Management System (CRM) to effectively track, segment, message to, convert, and support prospective learners.
This role will be responsible for, but not limited to:
- Developing, implementing, and overseeing the Summer School and pre-college programming recruitment strategies
- CRM administration
- Overseeing inquiry management (including standardized messaging and routing)
- Oversight of the Summer School’s and pre-college programming’s lead nurturing (including content marketing and written materials, as well as in-person, online, or hybrid events)
- Social media interactions and engagement
- Support for prospective learners across a variety of platforms including walk-in, web/email, phone, chat, and text messages
- Data collection, reporting, monitoring, and analysis
This role will track all marketing and recruitment success metrics for Summer School and pre-college programs. The Student and Learner Recruitment Coordinator will be expected to identify and resolve complex issues and problems related to recruiting and enrollment as they arise and will make decisions that will have direct outcomes on student experience, enrollment numbers, and program revenue.Minimum Education and Experience Requirements:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience:Strong communications skills, including nuanced communications and the ability to respond to quickly developing situations
Preferred Qualifications, Competencies, and Experience:- Experience with higher education student recruitment and/or program administration (can include marketing, communications, recruitment, student support, program management, etc.)
- Expertise with at least one CRM platform
- Experience with online, professional, or lifelong learning
- Experience serving adult learners
- Management experience
- Experience with strategic/annual program planning
Not Applicable.
Organization
The nation’s first public university is at the heart of what’s next, preparing a diverse student body to become creators, explorers, innovators and leaders in North Carolina and throughout the world. Carolina’s nationally recognized, innovative teaching, campus-wide spirit of inquiry and dedication to public service continue the legacy that began in 1795 when the University first opened its doors to students.
Here, in one of America's most beautiful college settings, we offer exceptional careers in richly diverse fields. Come explore what UNC-Chapel Hill has to offer you.
Undergraduate Enrollment: 19,117
Graduate/Professional Enrollment: 10,894
Total Student Enrollment: 30,011
Founded: 1789, as the first state university in the United States
Type of Institution: Public, four-year
Undergraduate Admission: 15,961
Graduate/Professional Enrollment: 10,039
Total Student Enrollment: 26,000
Faculty: 3,000
Percentage of faculty who hold Ph.D.s or the highest degrees in their field: 94 percent
Faculty/student ratio: 1/14
Location: UNC is located in the heart of Chapel Hill, the best college town in America! It's a friendly town of about 40,000 in the geographical center of North Carolina. Chapel Hill is at the western point of the Research Triangle, an area of about one million people, comprised of Chapel Hill, the cities of Durham and Raleigh, and the Research Triangle Park, home of many corporate offices and scientific research centers. Carolina is about 30 miles from the state capital, Raleigh, and 20 minutes from Raleigh-Durham International Airport.
Chapel Hill's main street, Franklin Street, borders the campus and offers shops, coffee houses, cafés, movie theaters and houses of worship. The town has a historic district, museum, library, parks, malls, and many recreational facilities.
Origins of Carolina's students: 82 percent of UNC's freshmen are from North Carolina and 18 percent are from out-of-state. Our students come from 42 different states and our international students represent 37 countries.
Size of freshman class: Approximately 3,400
Class size: Barely five percent of undergraduate classes contain more than 100 students; two-thirds of undergraduate classes have fewer than 30 students. Forty-one percent have fewer than 20 students, including First Year Seminars, in which first-year students work closely with professors.
Sports and athletic programs: UNC is an NCAA Division I school with 28 varsity teams. Carolina is the proud home of the Dean Smith Center, Kenan Stadium, Carmichael Auditorium, Koury Natatorium, and many other fine athletic facilities. Students join more than 60 intramural and club sports, which include baseball, bowling, crew, golf, lacrosse, rock climbing, rugby, tae kwon do, and ultimate frisbee. The Student Recreation Center offers weight training, aerobics, stair machines, and all the equipment you would expect to find at a great health club! Carolina offers a newly renovated outdoor pool and indoor pools, a golf course, tennis courts, and the longest zipline in America!
Number of residence halls: Incoming undergraduates will live in one of Carolina's 29 residence halls, which are wired for Internet access and cable television. housing.unc.edu
Scholarships and financial aid: About 40 percent of UNC-Chapel Hill students receive scholarships and/or some form of financial aid. studentaid.unc.edu
Special research institutes: Institute for Research in Social Science, Institute of Outdoor Drama, Morehead Planetarium, Kenan Institute of Private Enterprise, Institute of Government, Institute of African American Research.
Career services: On-campus counseling, job fairs, résumé writing service, internships, placement services. www.unc.edu/depts/career
Technological facilities: Students find multiple uses for Carolina's state-of-the-art technological resources. They can access Carolina's computer services through Academic Technology and Networks, which manages academic computing, e-mail, microcomputing labs, interactive media presentation, video and classroom support, and a help desk. The MetaLab oversees the development of SunSITE, one of the world's busiest digital library and electronic publishing projects.
Students may open e-mail accounts, and many use campus computer resources to construct personal Web pages. Students in residence halls have hardwired network connections to the Internet and cable television in their rooms. At the ATN Training center, students may take classes on software packages and utilities. Computer labs are available for student use all over campus.
Carolina Computing Initiative: Beginning with the freshman class of 2000, undergraduates must purchase laptop computers. The University has arranged for IBM to offer computers at excellent prices. Students, faculty, and staff will enjoy cost savings, higher quality compatible equipment, and better technical support through CCI. www.unc.edu/cci
The Study Abroad program allows students to live and learn in Europe, the Middle East, Asia and the Pacific Rim, Africa, and the Americas. www.unc.edu/depts/abroad
The Honors Program offers special seminars, research programs, and the chance to design your own independent studies. www.unc.edu/depts/honors
Carolina students spend time in public service through student organizations, the Campus Y, the Carolina Center for Public Service, and courses that incorporate community service.
UNC's chapter of Phi Beta Kappa, a national collegiate honor society, is the oldest in North Carolina, dating from 1904. There are many other honorary societies at Carolina.
UNC offers ROTC programs in all branches of national military service.
Through the First Year Seminars program, first year students will understand what it means to study at a premier research university. They will learn from faculty members and share in their research in seminars of no more than 20 students.
Life outside the classroom: More than 370 clubs, teams, and student organizations offer something for everyone! You can choose from among musical and dramatic performing groups, publications, ethnic and religious clubs, the Campus Y and other service organizations, fraternities and sororities, and pre- professional organizations. Whatever your interests, you will find others at Carolina who share them! www.unc.edu/depts/union/student/listintr.htm
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