Director, Web Strategy and Social Media🔍Graduate School of Business, Stanford, California, United States📁Marketing📅Feb 26, 2025 Post Date📅106062 Requisition #Stanford Graduate School of BusinessStanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact.

Stanford GSB seeks a visionary Director of Web Strategy and Social Media to lead the evolution of our digital presence. This strategic leader will define and execute a forward-thinking approach to how we engage prospective and current students, alumni, and global audiences through our web and social platforms. By aligning digital storytelling, platform innovation, and data-driven insights, this role will shape the way Stanford GSB shares its transformative impact, thought leadership, and world-class programs with the world.

This position manages a small, high-performing team focused on driving engagement and building visibility for the school’s academic programs, faculty research, strategic initiatives, and thought leadership.

This is a hybrid position and requires a minimum of two days per week on the Stanford University campus in Palo Alto, CA.

Primary responsibilities*:Strategy:

Develop and execute forward-thinking strategies for Stanford GSB’s website and social media channels, ensuring they align with and advance the school’s overarching objectives.Drive digital innovation by leveraging market research, audience insights, and competitive analysis to shape a dynamic, data-informed approach to web and social engagement.Transform analytics into actionable strategies, identifying emerging trends and unlocking new opportunities for meaningful audience connection, brand growth, and long-term digital impact.

Web:

Ensure website experience furthers business and organizational goals and reflects the GSB’s standing as a world-class business school.Strategically partner with key stakeholders across the school to leverage the GSB website as a strategic marketing tool by identifying and prioritizing needed features and functionality for the GSB website.Develop site-wide audits and make recommendations for short and long-term improvements, including content architecture, new features, and additional functionality.In partnership with Digital Solutions (IT), define and manage the development roadmap and resolve timely problems and technical issues.Audit data analytics efforts and introduce best reporting practices.

Social:

Manage and empower the team driving the development, execution, and optimization of Stanford GSB’s social media presence.Shape and oversee compelling, high-impact social campaigns that foster engagement and amplify the school’s brand.Develop and execute strategic recommendations for social boosting, ensuring maximum reach and effectiveness.Define and track key performance metrics, leveraging insights to refine strategy, drive continuous growth, and elevate the school's digital influence.

People management:

Supervise and mentor a small team with web and social media expertise.Set and manage budget, goals, and objectives in alignment with the organization. Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies.Participate in university-wide and organization-wide initiatives and cross-functional teams, serving as a resource and thought partner.

To be successful in this position, you will bring:

Bachelor’s degree and a minimum of eight years of relevant experience or a combination of education and relevant experience.Website development experience:
A proven track record in furthering an organization’s vision, mission and values through user engagement, innovative site development, and on-brand design. Candidates will be asked to provide URLs.Knowledge of technical website development, usability, and accessibilityProficiency in analyzing digital metrics and using insights to drive engagement and traffic.
Social media management experience:
Responsibility for social media channels for a highly visible organization or companyKnowledge of social media trends and advertisingExtensive experience developing social media engagement strategies and campaigns.
People management and leadership:
Experienced people manager, able to motivate, grow and train staff.Prior experience in planning and managing the budget for a functional areaStrong communication skills and the ability to influence decision-makersExceptional written and oral communication skills.Demonstrated experience presenting to senior leadership.
Demonstrated experience leveraging integrated marketing strategies to achieve goals.Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.Exceptional strategic thinking and leadership skills.Proven people manager, with the ability to motivate, grow and train staff across functions.Prior experience in planning and managing department budgets.Exceptional written and oral communication skills.Demonstrated experience presenting to senior managers.Ability to work occasional work on evenings and weekendsAbility to work a hybrid schedule with a minimum of three days per week on campus

Please note: candidates should expect to share a portfolio of examples. Additionally, a writing exercise will be a part of the interview process.

The expected pay range for this position is $144,703 to $171,015 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for YouStanford’s dedicated 16,000 staff come from a breadth of educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.Discovery and fun. Visit campus gardens, trails, and museums.Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to ApplyWe invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information

• Schedule: Full-time
• Job Code: 4902
• Employee Status: Regular
• Grade: K
• Requisition ID: 106062
• Work Arrangement : Hybrid Eligible