Position Number:

998655

Functional Title:

Director for Communications and Marketing-SON

Position Type:

Staff

Position Eclass:

EP - EHRA 12 mo leave earning

University Information:

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit:

The School of Nursing is entering a new era to Transform the Future of Nursing with Inclusive Communities, Passionate People, Innovative Practices, and Extraordinary Outcomes. We value and strive for diversity, respect, open communication, and excellence among students, staff, and faculty. The school is CCNE accredited and is a NLN Center of Excellence in Promoting the Pedagogical Expertise of Faculty. The School of Nursing has over 740 students enrolled in BSN, RN-BSN, MSN, DNP, and PhD programs. Please visit our website at https://nursing.uncg.edu.

Position Summary:

The Director for Communications and Marketing in the School of Nursing (SON) is the subject matter expert regarding external communication, marketing, and public image. The Director is responsible for developing, implementing, and managing the school’s communications plan, external marketing, public relations, and other outreach activities. The Director also manages the SON’s website and social media accounts. The Director works with the Dean and SON stakeholders such as SON senior leaders, directors, staff and students, communication peers across campus, and University Communications, to ensure the greatest public visibility for the school. As the SON subject matter expert, the school’s public image is their primary responsibility, as negative consequences of poor representation could mean the loss of future students, faculty, supporters, and donors. Specific responsibilities include, but are not limited to:

• Develop, implement, and assess SON marketing & communications plans for various constituencies (including general audiences, prospective students, alumni, partners, stakeholders and advisory board, regional and national media.
• Develop digital and print materials including SON’s newsletters, The Spartan Nurse, alumni publications, press releases and more
• Press release writing and distribution; statement and fact sheet writing; and feature story writing;
• Manage marketing and logistics for special events;
• Serve as primary contact for external marketing and media, in cooperation with University Communications;
• Develop and maintain communication and relationships with other local, regional and national nursing organizations;
• Develop and maintain active relationships with Director of Advancement, SON Advisory Board, and alumni engagement activities
• Develop and manage the budget for communication and marketing activities
• Help maintain contact information and relevant database and track alumni accomplishments both for internal reporting and public relations purposes.

The Director will also help define, articulate, and promote the SON Spartan Nurse brand with the goal of solidifying the SON position as one of the best places for nursing education as well as for faculty/staff employment in the state and nation.

Minimum Qualifications:

• Minimum of a bachelor’s degree in relevant field.
• 2-3 years professional experience in marketing, publicity, and communications.
• Excellent writing and editing abilities.
• Ability to work collaboratively as well as independently with high, positive energy.
• Experience with social media.
• Strong verbal and interpersonal skills.

Preferred Qualifications:

• Graduate degree in communications (e.g., mass media, strategic communications, public relations, or similar), journalism, or marketing.
• 3 or more years in a communications or related position.
• Strong proficiency with design and computer graphics with an ability to create print and web materials of all types.
• Ability to creatively use social media for marketing and communication purposes.
• Experience with managing and updating websites and knowledge of web-based analytics.
• Additional professional certification in related area.

Recruitment Range:

Salary is commensurate with experience and credentials.

Org #-Department:

Dean's Office - NU - 12801

Job Open Date:

12/17/2024

Open Until Filled:

Yes

FTE:

1.000

Type of Appointment:

Permanent

Number of Months per Year:

12

FLSA:

Exempt

Percentage Of Time:

35%

Key Responsibility:

Establish and Implement Communications and Marketing Plan

Essential Tasks:

• Develop, implement, and assess SON communications plans for various constituencies (including general audiences, prospective students, faculty, alumni, partners, regional and national media).
• Work with Assistant Dean for Budget and Operations to develop and maintain a marketing budget. Work with AACN, AAN, NONPF, and other nursing organizations to promote UNCG SON for events.

Percentage Of Time:

15%

Key Responsibility:

Designing, Writing, Disseminating

Essential Tasks:

• Develop digital and print materials including Spartan Nurse, newsletters, press releases, statements and fact sheets, feature stories, and recruitment materials.
• Make content decisions related to School of Nursing’s public presentation.
• Work with vendors and consultants to achieve excellent results and quality products.

Percentage Of Time:

15%

Key Responsibility:

Social Media and Website Management

Essential Tasks:

• Develop and maintain social media presence that showcases the SON, faculty, staff, students and alumni.
• Manage the SON website and a multi-stakeholder advisory board website.
• Manage and expand social media accounts and content.

Percentage Of Time:

35%

Key Responsibility:

Marketing and communications coordination and collaboration with University Communications and other community groups

Essential Tasks:

• Manage marketing, promoting, and logistics for University SON Events.
• Primary contact for external marketing and media, in cooperation with University Communications.
• Develop and maintain communication and relationships with other local, regional and national organizations.
• Prepare faculty, staff, students for media and public engagements.

Physical Effort:

Hand Movement-Repetitive Motions - F, Hand Movement-Grasping - F, Holding - F, Finger Dexterity - F, Reading - F, Writing - F, Eye-hand coordination - F, Vision-Color Distinction - F, Vision-Visual inspection - F, Hearing - F, Talking - F, Standing - F, Sitting - F, Walking - F, Lifting-0-30 lbs. - F, Climbing-Stairs - O, Bending - O, Squatting - O, Vision-Skilled Trades - C

Work Environment:

Inside - F, Outside - O