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Assistant Director of Integrated Marketing and Communications (IMC)

Employer
Bunker Hill Community College
Location
Boston, MA
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Job Details

Category:: Administrators
Subscribe::
Department:: Integrated Marketing & Communications
Locations:: Boston, MA
Posted:: Nov 26, 2024
Closes:: Dec 19, 2024 - 11:59 PM EST
Type:: Full-time
Ref. No.:: NUP
Position ID:: 183456

About Bunker Hill Community College:


With more than 50 years of academic excellence, Bunker Hill Community College (BHCC) is Massachusetts' largest community college, annually welcoming a diverse community of around 16,000 students. With campuses in Charlestown and Chelsea, BHCC extends its reach across several locations in Greater Boston. The College offers associate degrees and certificates, early college and dual enrollment, community education, corporate training, and industry-specific training programs. BHCC is celebrated for its diversity, boasting a student body where 65% identify as people of color and more than half are women. The College also embraces a global perspective, with over 600 international students representing 90 countries and conversing in more than 65 languages. Our commitment to diversity is further reflected in BHCC's designation as a Hispanic Serving Institution (HSI) and an Asian American Native American Pacific Islander Serving Institution (AANAPISI).



Job Description:


This position bridges the three areas of IMC, overseeing the implementation and execution of marketing and communication plans and strategies that align with the College's goals. Reporting to the Interim Executive Director of Integrated Marketing and Communications, the ideal candidate will be a seasoned professional who can represent the division and the Interim Executive Director when needed.


Essential Duties and Responsibilities:


  • Provide high-level project coordination and delivery efforts within the IMC division, including Communications and Digital Content, and Marketing and Creative Services departments.
  • Build and manage project and communication plans, drive cross-functional team deliverables and schedules to see projects through completion, and share reports on projects and outcomes with the college community.
  • Communicate and collaborate with project stakeholders on strategy, goals, project deadlines, approvals, deliverables, and measurable results.
  • Oversee policies, guidelines, and procedures for the IMC division; identify and document compliance requirements related to marketing and communications for the college.
  • Manage project tracking and reporting using IMC's project request ticketing system. Work with clients to gather relevant information. Ensure correct assignment, priority, timelines, and approvals. Coordinate ticket wrap-up and closing.
  • Work with the enrollment management office and their CRM (TargetX) to review the communication plans within TargetX to ensure alignment in brand, messaging, and marketing efforts with the enrollment communication plans.
  • Perform writing and editing tasks as needed, including developing the College's marketing voice and message across all communications channels, including internal and external communications.
  • Maintain BHCC's content strategy and editorial writing quality for the website, social media, and marketing standards by working with division directors.
  • Writing, editing, and proofreading for publications and marketing collateral as needed.
  • Support the Interim Executive Director with special projects as needed.
  • Opportunity to apply for telework options with the understanding that on-campus requirements may be based on need.
  • Perform other duties as assigned.


Requirements:


  • Bachelor's degree required in Marketing, Communications, Public Relations or related field.
  • Five years of experience in a professional marketing or communications setting.
  • Excellent written communication skills and the ability to copyedit and fact-check.
  • Demonstrated mastery of modern marketing, assessment, and outcomes.
  • Strong project management, communication, and customer service skills.
  • Direct experience with technical aspects of content strategy with a writing focus, including content management systems; Terminal Four CMS is a plus.
  • Experience working with ticketing systems and management tools. OS Ticket is a plus.
  • Demonstrated experience working with clients, assessing needs, and providing results-oriented solutions.
  • Ability to maintain professionalism and confidentiality in any situation.
  • Demonstrated strong organizational skills and ability to multitask on various deadlines and prioritize as needed. Able to thrive in a high volume, fast-paced environment with other IMC team members and clients at the College.
  • Proven ability to work effectively with a diverse faculty, staff, and student population.

Preferred Qualifications:


  • Community College experience in marketing, communications, or public relations setting.
  • Higher Education experience working in or with marketing or communications departments or related areas.


Additional Information:


Salary Range: $80,000.00 - $88,000.00 Non-Unit Professional position. Full State Benefits. Actual Salary Will Be Commensurate With Education and Experience.


Applicants who do not meet the qualifications as noted above are encouraged to put in writing precisely how their background and experience has prepared them with the equivalent combination of education, training and experience required for the responsibilities of this position.


Please note that as a condition of employment, the final candidate will undergo Criminal Offender Record Information (CORI) and Sex Offender Registry Information (SORI) background screenings in accordance with state regulations. The results of these screenings may impact the hiring decision.



Application Instructions:


Bunker Hill Community College is an Affirmative Action/Equal Opportunity Employer. We strongly encourage applications from women, minorities, individuals with disabilities, and veterans.


To be considered for this position please upload the following documents to your account:


  • Resume
  • Cover Letter

Please be sure to address the Required Qualifications in your documents.


If you need assistance applying through this website please contact our online Help Desk HERE


Organization

Bunker Hill Community College (BHCC) is a multi-campus urban institution, its main campus situated in the historic Charlestown neighborhood of Boston, Massachusetts. A second campus is located in nearby Chelsea, Massachusetts; five satellites are located in the local communities of Cambridge, Chinatown, Revere, Somerville and Boston’s South End.

Founded in 1973 by the Commonwealth of Massachusetts, BHCC enrolls more than 8,100 students in day, evening, weekend, web-based and distance learning courses and programs. The College offers more than 68 associate degree and certificate programs that prepare students for successful employment and transfer to four-year universities. Internationally recognized for development of individualized and alternative methods of instruction, BHCC is a leader in distance-learning technologies that enhance and strengthen the learning environment. The College also has expansive course offerings in English as a Second Language and Adult Basic Education.

One of the largest colleges in the state’s community college system, BHCC incorporates multi cultural and international perspectives in its courses, programs and institutional climate. With students from 90 countries, and students of color comprising more than half of the student’s population, BHCC is one of the more diverse and cosmopolitan colleges in New England. The average age of students is 28, nearly two-thirds are women and the majority of students work while attending college. An expansive array of student services supports the varied needs of the BHCC students.

A leader in workforce education, the College’s academic and technical programs offered at two campuses, five satellites and through distance learning models, reflect the workforce of the local and regional economy. The additional resources of the Workforce Development Center and ACT Center further support the Greater Boston communities’ employment training needs. 

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