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Marketing Program Manager – College of Liberal Art & Sciences

Employer
Excelsior University
Location
Albany, NY
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Job Details

Excelsior University seeks a strategic Marketing Program Manager to drive impactful campaigns for the College of Liberal Arts and Sciences and strengthen student engagement. Join our team shaping the future of online education!

The Marketing Program Manager (CLAS) shapes and implements data-driven marketing initiatives to support Excelsior University’s enrollment and brand positioning. Reporting to the Director of Marketing, this role involves planning, executing, and optimizing campaigns across channels such as email, paid media, and digital to reach enrollment targets. This full-time, hybrid role requires at least two days on-site at the Excelsior home office in Albany, NY, with the flexibility for remote work on other days. Responsibilities include collaborating across departments, analyzing performance data, and ensuring marketing initiatives for the College of Liberal Arts and Sciences align with institutional goals.

This full-time, hybrid role requires at least two days on-site at the Excelsior home office in Albany, NY, with the flexibility for remote work on other days. Responsibilities include collaborating across departments, analyzing performance data, and ensuring marketing initiatives for the College of Liberal Arts and Sciences align with institutional goals.

Duties and Responsibilities:
  • Lead multi-channel campaigns (email, paid media, digital) to align with university goals.
  • Identify trends and adjust strategies to reflect market shifts.
  • Oversee A/B testing and other optimization techniques.
  • Collaborate with the Director of Marketing on strategic decisions.
  • Serve as the primary liaison with external agencies and the College of Liberal Arts and Sciences.
  • Coordinate with admissions, student services, and creative teams for integrated campaigns.
  • Monitor and report on KPIs, including conversion rates and ROI.
  • Analyze marketing data for actionable insights.
  • Diagnose campaign challenges and develop solutions.
  • Manage program campaign budgets and track expenses across media.
  • Develop process documentation to streamline workflows.
  • Provide strategic direction to junior staff and external partners.

    Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
  • Minimum of five years in marketing project management within higher education or a similar environment, with CRM and automation platform experience (e.g., Salesforce or Marketo).
  • Possess strong analytical skills and the ability to interpret complex data to inform decision-making.
  • Must demonstrate excellent communication abilities, with a talent for conveying insights and strategies clearly to diverse audiences, including leadership.
  • A proactive problem-solver, the ideal candidate should excel in independent decision-making, show a high degree of initiative, and be adaptable to a fast-paced and constantly evolving environment.
  • Exceptional organizational skills and attention to detail are essential, along with the capacity to manage multiple priorities simultaneously.
  • The role requires a collaborative mindset to work effectively with cross-functional teams and stakeholders, ensuring alignment and maximizing the impact of marketing initiatives.

    Strongly Preferred Qualifications:
  • Proficiency in data analysis tools, a solid grasp of digital marketing strategies, and the ability to communicate complex information.

    The hiring salary range for this position is $65,000.00 - $73,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.
    • Application Information

    If you have problems with online submission, please call 518-608-8270.

    Excelsior University offers competitive compensation and a generous benefits package that includes paid time off, retirement, and excellent health insurance. Interested candidates should submit a letter of application, resume, and the names of three professional references. Please submit requested information by clicking the Apply Now button on this page.

    Excelsior University is an equal opportunity employer committed to ensuring all qualified applicants receive consideration for employment without regard to any legally protected characteristic.

    AA/EOE/ADA

    Excelsior University is an equal opportunity employer committed to ensuring all qualified applicants receive consideration for employment without regard to any legally protected characteristic.

    Organization

    Founded as Regents College in 1971 and chartered as a private, nonprofit institution in 1998, the College was renamed Excelsior College in 2001. Excelsior means “ever upward” in Latin, and it reflects the aspirations of our students and graduates.

    Excelsior College is an accredited, recognized leader in removing obstacles to the educational goals of the adult learner. We provide efficient and affordable access to higher education through multiple avenues to degree completion.

    An Adult Learner Focus

    Excelsior College revolutionized adult higher education by recognizing learning wherever and whenever it occurs.

    A leader in online and distance learning, Excelsior College awards degrees at the associate and bachelor’s levels in liberal arts, nursing, business, technology, and health sciences, and at the master's level in liberal studies, nursing, and business. Certificate programs are also offered by the Schools of Business & Technology, Health Sciences, Liberal Arts, and Nursing.

    Customized Flexibility Makes the Difference

    Students have educational paths that are as unique and diverse as they are. Detours and rest stops are a fact of life. Our committed, national faculty members, and caring, professional staff help working adults overcome barriers to achieving personal, professional, and academic success.

    As a proven leader in the assessment and validation of student knowledge through the application of a rigorous yet flexible and individualized approach, we work with each student to discover how best to avoid back-tracking on their road to success.

    Our Mission

    Excelsior College provides educational opportunity to adult learners with an emphasis on those historically underrepresented in higher education. The College meets students where they are - academically and geographically, offering quality instruction and the assessment of learning.

    A Pioneer in Distance Learning


    We offer busy students around the world the advantage of both earning credit at a distance and applying previously-earned college-level credit toward degree or certificate programs.

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