S12826P

Digital Marketing and Content Strategist

SPIA-External Relations

Since our founding in 1785, the University of Georgia has operated as Georgia’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

spia.uga.edu

External

TRS or ORP

Employee

Benefits Eligible

Full Time

Monday – Friday; 8am – 5pm

$60,000-$65,000, Commensurate with Experience

10/24/2024

Yes

02/01/2025

Priority consideration will be given to applications received by November 18, 2024.

Athens Area

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Marketing/Public Relations Professional

Exempt

1.00

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

• Bachelor’s Degree in Marketing, Journalism, or related field with 2+ years of relevant experience
• Agency and/or Higher education experience preferred

The Digital Marketing & Content Strategist position will develop the marketing and content strategy for the School of Public and International Affairs (SPIA) and is a key member of the SPIA Office of Development and External Relations (ODER) under the supervision of the Director of External Relations.
This position will execute and drive reputation-elevating and recruitment results through their communication campaigns and marketing projects and is a champion for various SPIA audiences, both internal and external. This team member is a big-picture thinker with technical and creative skills and is responsible for both the long-term and day-to-day marketing plans and social media for SPIA.
This position will identify target markets, determine and coordinate optimal strategies for the promotion of SPIA content (digital advertising, digital newsletters, social media, print collateral etc.), and develop promotional and brand content for traditional and digital consumption to increase national and international visibility. This position will collaborate with SPIA stakeholders and cross-functional internal department teams, including all departments, centers, and programs, to create strategic marketing plans to achieve school-wide and departmental goals.
Being embedded in the operations of SPIA ODER, this position will work closely with the Director of External Relations and the Development and Alumni Relations team to contribute to the planning and strategic development of high-level, high-visibility projects and will develop and implement social media strategies to grow and maintain engagement with our online constituent community.
This position encourages creativity and requires originality and talent that is proven by quality writing, graphic design, and digital marketing samples.

• Ability to use P-Card for job related duties
• Experience in digital marketing – website, emails, social media, SEO, CMS, CRM, etc.
• Deep knowledge of social media platforms, current trends, and performance analytics
• Experience using metrics and data to evaluate and guide marketing efforts.
• Exceptional written and verbal communication abilities, strong AP Style background
• Strong grasp of design principles, layout, and brand identity; proven experience adhering to established brand guidelines
• Proficient in graphic design software and multimedia content creation. Experienced working with Canva as well as Adobe Creative Suite and Microsoft Office Suite
• Keen attention to detail with project management skills. Familiar with project management software (Asana, Monday, etc.).
• Experience working with AI to support marketing tactics
• Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty and administrators
• Highly self-driven with excellent problem-solving and time management capabilities.
• Effective team player in fast-paced environments

• Sitting at computer for periods of time as well as extended periods of standing at various events.
• Some light lifting may be necessary.
• Driving as needed to perform job duties.

Yes

Yes

Yes

Yes

Yes

No

No

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Digital marketing and content creation

• Collaborates with SPIA stakeholders and cross-functional internal department teams to conceive and help implement multi-media marketing campaigns that may involve websites, paid search, mass media, banner advertising, email, print collateral, special event, and social media
• Partner with third-party vendors to develop, execute and optimize targeted paid media campaigns with partner media outlets
• Manage paid media budget, making purchases through the use of University purchasing card, organizing and handling receipts, and assist in the accounting process
• Work with SPIA leadership, departments and units to identify organic and paid digital campaign priorities and advise on best allocation of funds
• Design marketing collateral
• Work with the SPIA Director of External Affairs and departmental leadership to identify or create marketing content that is timely, engaging, and optimizes SEO for effective print collateral, publications, websites, and media outlets to elevate SPIA’s brand visibility

50

Social media

• Manage the SPIA social media calendar to create accessible and schedule engaging content for all SPIA social media outlets (including but not limited to Pinterest, Facebook, Instagram, Twitter, YouTube, TikTok and LinkedIn) to promote SPIA news, stories, events and other content
• Develop and execute paid media strategies for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and Google as well as monitor ad performance, adjusting strategies to optimize ROI
• This role will create and disseminate marketing and social media toolkits for internal and external use

20

Web content and strategy

• Determine website priorities for SPIA based on overall marketing strategies and improve the SPIA website marketing tactics;
• Implement digital marketing strategy and create compelling content across various SPIA websites with strong SEO and accessibility strategies
• Identify web content best suited for promotion, amplifying through social media, newsletters, and paid advertising campaigns
• Partner with third party website vendor and SPIA IT to make necessary and timely updates

10

Reporting and training

• Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics as well as forecast trends through monitoring of SEO/SEM
• Report monthly KPIs on advertising, social media, and communication campaigns to the SPIA Director of External Relations, adjusting strategy as needed to optimize ROI
• Create internal quarterly reports to showcase the effectiveness of various SPIA-related marketing strategies
• Serve and collaborate on internal SPIA or campus-wide committees that require SPIA digital marketing expertise and give professional input as needed
• Train internal SPIA faculty and staff as needed on the website and social media best practices

10

Other duties as assigned/special projects

• Collaborates with ODER leadership for marketing, design, and content needs for events and special projects
• Other duties and responsibilities as assigned by the Director of External Relations

10

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Hannah Cowart

hrcowart@uga.edu

7065422931