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SENIOR PRODUCT MANAGER, WBUR Product & Audience Insights

Employer
Boston University
Location
Boston
Salary
Grade 49
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Administrative Jobs
Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details



SENIOR PRODUCT MANAGER, WBUR Product & Audience Insights

Tracking Code: 24500786511017

Job Description
SENIOR PRODUCT MANAGER, WBUR Product & Audience Insights

Category
Charles River Campus --> Professional
Job Location
BOSTON, MA, United States
Tracking Code
24500786511017
Posted Date
10/17/2024
Salary Grade
Grade 49
Position Type
Full-Time/Regular

WBUR's Product and Audience Insights team is responsible for growing, engaging, and converting audiences across WBUR platforms. The team is comprised of product managers, engineers, data analysts, and data architects, with the goal of optimizing the audience experience for all WBUR listeners. The team manages the distribution of our content on owned (web, mobile, newsletters) and unowned (podcast, social, streaming) platforms, and then collaborates across the organization on audience analytics and optimization of the use of Salesforce, digital authoring tools, and distribution tools. The team is responsible for digital infrastructure reliability and our capabilities to target communication across channels.

As the Senior Product Manager at WBUR, you will be responsible for implementing product strategies that drive user engagement and growth through data-driven insights and optimization of the conversion funnel.

Responsibilities

  • Execute audience growth and engagement strategies across a variety of platforms (website, newsletters, events, podcasts) to increase audiences, optimize user engagement, and convert users. This includes daily execution and ongoing monitoring and maintenance of our products. 30%

  • Analyze user data to proactively identify trends and/or anomalies in the data that indicate problems, errors, opportunities, and, ideally, successes. 20%
  • Develop a deep understanding of how users engage with our products. Identify opportunities for product improvements and new product development, and then translate those into requirements and engineering tickets. As needed, vet and work with third-party vendors to power our platforms. 20%

  • Collaborate with cross-functional team members and stakeholders to refine their requirements, resolve conflicts, and remove barriers to success for teams. Work with engineering teams to understand and then communicate limitations and paths forward. 20%

  • Share product insights across WBUR's product, marketing, editorial, membership, and leadership teams to drive better decisions. 10%


    • Work Schedule: Monday - Friday. Hours are typically 09:00AM-05:00PM ET.

    Hybrid Flexibility: 2 Days/Week Onsite, 3 Days/Week Remote.

    Required Skills
  • A degree in a relevant academic discipline (i.e. science/engineering, visual or experiential design, journalism) or domain expertise / equivalent professional experience.
  • 4+ years of experience in product management or relevant experience, with a focus on data analytics, audience engagement and growth, and conversion optimization.
  • Experience working with one or more digital media platforms (examples could be Wordpress, Salesforce Marketing Cloud, Salesforce CRM, Eventbrite, Megaphone, Chartable, Google Analytics 4) and donation or ecommerce platforms.
  • Experience working alongside engineering teams to understand and then communicate technical limitations and opportunities.
  • Ability to be a proactive problem solver.
  • An iterative approach to product development
  • Ability to work with a variety of stakeholders to understand detailed requirements and determine a plan that will ensure requirements are met or exceeded.
  • Experience advocating for user experience across departments.
  • Experience collaborating with and leveraging data teams.
  • Strong interpersonal skills to communicate the creative vision, concepts, ideas, and solutions clearly, and effectively to stakeholders and cross-functional teams with varying degrees of technical expertise.
  • Strong analytical skills with the ability to use data to inform decision-making.
  • Strong attention to detail.
  • Passionate about public radio and its mission to inform and engage the public.
  • Experience in media is a plus, not required.


    • We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.


    Required Skills


    Job Location: BOSTON, MA
    Position Type: Full-Time/Regular
    Salary Grade: Grade 49

    To apply, visit https://jobs.silkroad.com/BU/External/jobs/314832







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    Organization

    The Difference Is Our DNA

    What compelled the Bill & Melinda Gates Foundation to award Boston University a grant to fight newborn mortality in Zambia? Why did Martin Luther King, Jr. adopt BU as a place where he could hone his message of justice and equality? And what is the catalyst that prompts 32,557 students from 135 countries to call BU their home every semester? It’s in our DNA: an inherent desire in each of our students, faculty, and staff to vigorously and dauntlessly pursue knowledge—and embrace the unlimited possibilities that come with it.

    A Community Unlike Any Other

    As you can see below, it takes people, ideas, and a little luck (Boston, you’re our town) to make BU what it is today: one of the most dynamic universities in the world.

    Celebrated thinkers: On any given day, students will find themselves mesmerized by Nobel Prize winners, a poet laureate, and the first biomedical engineer ever to receive a MacArthur Foundation “Genius Award,” among others.

    Extraordinary teaching: When a classroom starts to percolate with new ideas, it’s because our faculty of scholars and accomplished practitioners know how to ignite students’ imaginations. That’s why we reward our best teachers with BU’s most prestigious honor: The Metcalf Cup and Prize.

    Groundbreaking research: With faculty dedicated to a creative, interdisciplinary approach to problem solving, BU has become a leading global research institution—propelled forward by over $350 million a year in sponsored program revenue.

    World-class students: Elite students from all 50 states and 135 countries pursue higher education on BU campuses in Boston and at programs in L.A., D.C., and more than 30 other cities on six continents.

    A city within a city: Today, 80% of our undergrads live on campus, which could explain the 525 student activity groups alone.

    The greatest college town in the world: Boston. ’Nuff said.

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