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Digital Engagement and Social Media Specialist

Employer
The University of Georgia
Location
Athens Area
View more categoriesView less categories
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Posting Number:

S12758P

Working Title:

Digital Engagement and Social Media Specialist

Department:

Franklin-Deans Office Admin

About the University of Georgia:

Since our founding in 1785, the University of Georgia has operated as Georgia’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

Posting Type:

External

Retirement Plan:

TRS

Employment Type:

Employee

Benefits Eligibility:

Benefits Eligible

Full/Part time:

Full Time

Additional Schedule Information:

Typical shift will be 8am-5pm Monday through Friday, some weekend and afterhours work may be needed.

Advertised Salary:

Commensurate with Experience

Posting Date:

10/08/2024

Open until filled:

Yes

Proposed Starting Date:

10/14/2024

Location of Vacancy:

Athens Area

EEO Policy Statement:

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement:

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Classification Title:

Marketing/Public Relations Professional

FLSA:

Exempt

FTE:

1.00

Minimum Qualifications:

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications:

  • Expertise in graphic design, photography, and videography, with a strong understanding of optimizing content for digital channels – web, email, social, etc.
  • Proficient in social media platform (Hootsuite, Sprout Social, etc.); graphics Canva, Adobe Creative Cloud (InDesign, Illustrator, Photoshop, etc.) and email (MailChimp, GAIL, Constant Contact).
  • Experience in an agency and/or higher education environment.
  • Knowledgeable in accessibility compliance best practices, especially for digital marketing and social media platforms.

Position Summary:

Franklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of University of Georgia’s liberal arts learning environment. The research, scholarship and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia’s flagship institution.

The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented and dynamic individual to grow and enhance its digital marketing and social media platforms in an inaugural role. Reporting to the Director of Marketing and Content Strategy, the Digital Engagement and Social Media Specialist will create a process for cultivating, creating and leveraging content across social media and digital channels to showcase the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College. This incumbent is responsible for developing and executing a plan for digital content to support the College’s strategic communications and marketing efforts.

In this role the individual will be building a new platform and will use best practices and trends in digital marketing, be a visible and engage member of the campus community, possess excellent multimedia content creation skills along with writing and proofreading skills, be able to work both independently and collaboratively and understand how to build and engage a digital audience. This employee will also monitor account activity and lead the College’s efforts to remain relevant, engaging and on the leading-edge of digital and social media content that effectively tells the Franklin College story and communicates its strong history of success and its bold culture.

The Digital Engagement and Social Media Specialist works collaboratively with communications colleagues, department members, faculty, students, alums, corporate sponsors and more to develop write, edit and publish content that informs, inspires and educates internal and external audiences.

A successful candidate will have strong written and visual communications skills along with project management mindset to take a project from concept to production while managing multiple priorities and deadlines.

Knowledge, Skills, Abilities and/or Competencies:

  • Extensive experience in digital marketing – website, emails, social media, SEO, CMS, CRM, etc.
  • Deep knowledge of social media platforms, current trends, and performance analytics
  • Exceptional written and verbal communication abilities, strong AP Style background
  • Strong grasp of design principles, layout, and brand identity; proven experience adhering to established brand guidelines
  • Proficient in graphic design software and multimedia content creation
  • Keen attention to detail with project management skills
  • Creative, strategic, analytical thinker with attention to detail with project management skills
  • Experience working with AI to support marketing tactics
  • Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty and administrators
  • Highly self-driven with excellent problem-solving and time management capabilities.
  • Ability to thrive under tight deadlines while managing multiple tasks simultaneously
  • Effective team player in fast-paced environments

Physical Demands:

  • Sit or stand long periods of time.
  • Some evening and weekend requirements.
  • Lift up to 50 lbs.
  • Occasional travel.

Is driving a responsibility of this position?:

No

Is this a Position of Trust?:

No

Does this position have operation, access, or control of financial resources?:

No

Does this position require a P-Card? :

No

Is having a P-Card an essential function of this position? :

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?:

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):

No

Credit and P-Card policy:

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy:

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities:

Content creation – writes, edits, creates and publishes content (social media, website, emails, newsletters, etc.)

  • Assist in creating and executing a comprehensive digital communications strategy aligned with the University’s broader goals and initiatives.
  • Develop and implement a content process to curate and create content with a distribution process that leverages content across multiple audiences and channels.
    • Determine technology and process flow.
    • Develop process for review/proofing as well as cadence and message consistency.
    • Ensure adherence with AP style, UGA and Franklin College brand guidelines
  • Develop and oversee processes for student content submissions.
    • Create student brand ambassadors to generate original and authentic student content team to source and produce authentic and relevant content that resonates with our audience.
  • Develop specific digital marketing strategy for the Dean – audiences, channels, cadence and calendar.
  • Serve as a resource for Franklin College colleagues, offering guidance on digital marketing best practices and compliance with university policies.
  • Serve as part of the College’s crisis team, utilizing digital channels in support of communication.

Percentage of time:

50

Duties/Responsibilities:

Monitors reach and effectiveness of campaigns, projects, initiatives

  • Create and oversee a content calendar that strategically reflects College priorities and messaging promoting stories, events and initiatives of the College including interdisciplinary research, milestones, key dates, and traditions to ensure timely and relevant posts.
    • Generate, schedule, monitor, share and administer social media for Franklin accounts.
  • Establish metrics and utilize analytics tools to track campaign performance, make data-driven adjustments, and provide regular reports to guide decision-making.
  • Stay updated on emerging digital marketing and social media trends and platforms to continuously optimize the College’s digital presence.
    • Advise leadership on trends and make recommendations for engagement.

Percentage of time:

10

Duties/Responsibilities:

Plan editorial content and develop strategic plan

  • Develop engaging campaigns, posts, graphics, videos, and other multimedia content to drive audience engagement and highlight/amplify key college initiatives and programs.
    • Photograph/video events, people, activities as well as create graphics to generate content.
    • Write copy and edit photos/video for digital use.
    • Design graphics for digital use using Cana, Adobe Illustrator/InDesign.
  • Generate email campaigns in support of the College’s initiatives (experience with tool such as GAIL, Constant Contact, MailChimp Oversee electronic newsletters.
    • Work with academic units/department to create guidelines, design template and establish calendar and cadence.
    • Utilize paid media channels as needed to support the College’s strategic communications and marketing objectives.
  • Ensure all digital content adheres to established branding and messaging standards.
    • Serves as a primary visual brand ambassador – ensuring consistency across the College.

Percentage of time:

15

Duties/Responsibilities:

Communicates with stakeholders and content contributors

  • Partner with other colleges and campus units to enhance visibility and engagement through shared resources, stories, and events.
    • Collaborate with photographer, videographer, writers, social media managers, agencies, faculty, staff and students across campus to develop and implement digital projects and communications plan.
  • Monitor social media channels, respond to inquiries, and manage online interactions to foster a positive and supportive online community.

Percentage of time:

20

Duties/Responsibilities:

Project management and industry trends

  • Contribute to other Marketing and Communications team initiatives and perform additional duties as assigned.

Percentage of time:

5

Contact Details:

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name:

Susan Ambrosetti

Recruitment Contact Email:

Susan.Ambrosetti@uga.edu

Organization

The University of Georgia, a land-grant and sea-grant university with statewide commitments and responsibilities, is the state’s oldest and most comprehensive institution of higher education. Founded in 1785, it is the birthplace of public higher education in America.

Today, UGA enrolls more than 40,000 undergraduate, graduate, and professional students. The main campus has 460 buildings on 767 acres of land. The total acreage of UGA in 30 Georgia counties is 41,539. UGA has 18 colleges and schools, which include Agricultural and Environmental Sciences, Arts and Sciences, Business, Ecology, Education, Engineering, Environment and Design, Family and Consumer Sciences, Forestry and Natural Resources, Graduate School, Journalism and Mass Communication, Law, Pharmacy, Public Health, Public and International Affairs, Social Work, Veterinary Medicine, and the Honors College. It offers 24 baccalaureate degrees in more than 140 fields; 33 master’s degrees in 144 fields; 8 educational specialist degrees; four doctoral degrees in 99 areas; professional degrees in law, pharmacy and veterinary medicine; and more than 170 study-abroad and exchange programs. UGA Libraries rank among the nation’s best research libraries and contain a total of 5.3 million volumes and one of nation’s largest map collections. The university has had 25 recipients of the prestigious Rhodes Scholarship, making it one of the nation’s top Rhodes producers among public universities. UGA is home of the Peabody Awards, presented annually for distinguished achievement and meritorious public service for television, podcast/radio, and digital media. It also is home of Georgia’s State Botanical Garden, state Museum of Art and State Museum of Natural History. Additionally, UGA has one of the largest and most comprehensive public service and outreach programs conducted by an American educational institution.

Company info
Telephone
706-542-3000
Location
215 S. Jackson St.
Athens
Georgia
30602
US

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