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Website and Paid Media Coordinator

Employer
Southern Nazarene University
Location
Bethany Campus - Bethany, OK, 73008
View more categoriesView less categories
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job Details

Job Location: Bethany Campus - Bethany, OK

Position Type: Staff Full-Time

Education Level: 4 Year Degree

Travel Percentage: Up to 25%

Job Posting Date(s)Start Date 10/11/2024Description

Full Time / Salary / Exempt

WORK SCHEDULE

Remote Work/Monday through Friday 8:00 am to 5:00 pm

JOB SUMMARY

Website and Paid Media Coordinator plays a pivotal role in driving our digital marketing initiatives. This individual is responsible for overseeing and optimizing website performance, executing A/B testing, and implementing dynamic content strategies to enhance user experience and drive lead generation.

RESPONSIBILITIES

Essential Functions:

  • Develop conversion optimization strategies aligned with overall marketing goals.
  • Create high-converting landing pages that effectively communicate value propositions and drive desired actions.
  • Conduct A/B and multivariate tests to optimize website elements and improve conversion rates.
  • Implement dynamic content to personalize user experiences.
  • Collaborate with various university departments to manage and update the HubSpot-hosted website.
  • Oversee Google Tag Manager (GTM) and Meta Pixel to track website activity, conversion events, and user behavior.
  • Utilize Google Analytics 4 (GA4), Google Search Console, Hubspot, and SEMrush to analyze website performance and identify optimization opportunities.
  • Monitor website performance using Google Search Console, Page Speed Insights, Lighthouse, and other relevant tools.
  • Manage Meta Pixel for tracking conversions and audience retargeting.
  • Utilize SEMrush for research, competitor analysis, and website audits.
  • Work closely with digital contractors to ensure timely and accurate completion of tasks.
  • Stay up-to-date with the latest CRO trends and best practices.
Qualifications

Required Qualifications:

  • Southern Nazarene University is an expression of the Church of the Nazarene. According to SNU policy, all faculty and staff must profess faith in Jesus Christ, possess a strong personal Christian commitment and be committed to the SNU mission to make Christlike disciples through higher education in a Christ centered community.
  • An understanding of the importance for diversity, inclusion and equity.
  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in CRO, digital marketing, and web analytics.
  • Proven track record of increasing conversion rates through A/B testing and optimization.
  • Strong understanding of website design and user experience principles.
  • Proficiency in HubSpot, Google Analytics, Google Tag Manager, Google Search Console, Meta Business tools, and SEMrush.
  • Experience with data analysis and reporting.
  • Excellent project management and organizational skills.
  • Strong attention to detail and ability to meet deadlines.
  • Excellent written and verbal communication skills.
  • Ability to prioritize multiple demands in a fast-paced work environment

Preferred Qualifications:

  • Experience in higher education

Supervision Received:

Receives supervision and work assignments from a designated supervisor, although other staff members in the unit may provide work direction.

Supervision Exercised:

May be responsible for the coordination of work assignments for student employees.

Apply Online for this position at Southern Nazarene Careers

Benefits

Generous benefit structure including family health insurance plan (shared cost), long term disability, dental insurance, group life insurance, retirement matching, tuition remission, vacation, sick leave, personal days, and holidays.

Organization

Southern Nazarene University is a private, Christian, liberal arts university. It is an expression of the educational ministry of the Church of the Nazarene. Based at its main residential campus located just west of Oklahoma City, SNU serves students from around the world at multiple locations in Oklahoma and through online educational opportunities. 

Founded in 1899, SNU grew out of several small evangelical colleges committed to training people for service to God and their fellow man. During the later part of the nineteenth century, settlers in Arkansas, Kansas, Louisiana, Missouri, New Mexico, and Texas founded these educational institutions to promote the optimistic message that the result of people fully aligning their lives with God’s work in the world would be personal holiness and compassionate service.

Southern Nazarene University values each person created in the image of God, therefore, we also desire to be a community that reflects representation of diversity. We care about inclusion and equity through the refining of our character, the way we create culture and the way we serve Christ. Our University values reconciliation through God’s love.  

 Southern Nazarene University policy prohibits discrimination on the basis of race, sex, age, color, creed, national or ethnic origin, marital status, disability, genetic information, veterans status or any other legally protected class in the recruitment and admission of students, in all personnel actions or decisions including, but not necessarily limited to, recruitment, hiring, training, upgrading, promotion, demotion, termination and salary, and in the operation of all university programs, activities, and services.

Company info
Website
Telephone
405-491-6333
Location
6729 NW 39th Expressway
Bethany
Oklahoma
73008
US

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