Senior Marketing Communications Officer (2 positions)

Date Posted: 08/02/2024
Req ID: 39110
Faculty/Division: Faculty of Kinesiology & Physl Ed.
Department: Faculty of Kinesiology & Physl Ed
Campus: St. George (Downtown Toronto)
Position Number: 00056927

Description:

About us:

The University of Toronto’s Faculty of Kinesiology and Physical Education is globally recognized for developing and advancing knowledge about the interactions of physical activity and health through outstanding undergraduate and graduate education programs, cutting-edge research and the delivery of sport, recreation and high performance athletic opportunities for students, staff, faculty and community members across the three campuses. In achieving this vision, the Faculty is guided by values of integrity, respect, equity and diversity https://kpe.utoronto.ca/.

Your opportunity:

The Strategic Communications, Marketing and Stakeholder Engagement team is responsible for developing, planning and implementing a wide variety of marketing and communications initiatives aimed at heightening awareness of the Faculty in teaching and research and for raising awareness and promoting participation in the University’s sport, recreation and intercollegiate athletics programming. This highly collaborative team oversees the development and coordination of strong, coherent and unified messages and branding in all Faculty communications for both internal and external audiences to achieve the Faculty’s strategic goals in recruitment, student-engagement, public affairs, advancement and promoting health and wellness. In doing so, we work to ensure that the values of equity, inclusivity, accessibility and diversity are reflected in the way we work and in all of our communications about programs, events, services, facility operations, policies and use of resources.

Reporting to the Director, Brand Strategy and Marketing, the Senior Marketing Communications Officer is an energetic, motivated professional who leads compelling marketing programs, overseeing the development and execution of high impact, innovative and effective multi-channel marketing plans and advertising to advance the Faculty’s academic and co-curricular programming. Working within a fast-paced team environment, the position involves close contact and collaboration with internal clients, graphic designers, photographers, videographers and content creators for planning, writing, production, distribution and evaluation of engaging marketing campaigns using print and digital marketing tools including social media, video, digital screens, website content, banners and publications. The Senior Marketing Communications Officer serves as a key contact, strategic partner and marketing lead for a range of client groups, including as academics, research, sport and recreation, intercollegiate athletics and the university’s sport medicine clinic. The incumbent also plays a role in evolving andimplementing the Faculty’s brand strategy and realization of its vision.


Your responsibilities will include:

• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives and revenue-generating activities
• Producing promotional and outreach materials
• Advising clients on marketing and advertising strategies for multimedia channels
• Building and strengthening relationships with stakeholders and partners of strategic importance
• Overseeing and implementing website enhancement activities to support project/program goals and objectives
• Developing and implementing social media programs and initiatives independently
• Serving as a resource to others by providing (non-supervisory) job-related guidance
• Planning and estimating financial resources required for programs and/or projects

Essential Qualifications:

• Bachelor’s Degree in relevant field such as Communications, Marketing, Brand, or an acceptable equivalent combination of education and experience.
• Minimum five years of progressive experience in branding and marketing communications including producing print publications, marketing materials (print and digital), social media and developing marketing and advertising strategies.
• Minimum five years experience in both academic and sport environments required
• Minimum five years experience working with marketing programs targeted at university-age populations as well as members of the general public is required.
• Demonstrated skills and experience supervising and leading staff, preferably in a unionized environment.
• Advanced writing and copy-editing skills, including thorough knowledge of best practices for writing copy for advertising, the web, social media and publications is required.
• Experience with web content management systems, such as Drupal or equivalent is required.
• Experience producing multimedia promotional and outreach materials, including using Adobe Creative Suite, Canva or other design software required.
• Experience with content creation, videography and photographyis highly preferred.
• Experience working on and executing social media advertising strategies (including paid ads) is preferred.
• Excellent knowledge of advertising principles, tools and metrics, social media platforms, modern web browsersand search engine optimization techniques.
• Knowledge of procurement process and experience working with outside vendors and freelancers.
• Ability to work collaboratively with cross-functional teams in a complex organization
• Strong social media acumen
• Excellent writing and copy-editing skills
• Strong time management and ability to work independently effectively
• Strong project management skills and attention to detail
• Exemplary communication and interpersonal skills
• Sound judgment and decision-making abilities
• Ability to pivot quickly to juggle multiple tasks and initiatives
• Ability to identify and quickly mediate issues that arise in projects, teams, and activities

Assets (Nonessential):

• Passion for brand building and its importance to every touchpoint with an organization
• Strong presentation skills, both in person and via technology
• Digital first mindset
• Customer centric view and consideration of communication and user journeys
• Experience with email marketing and platforms

To be successful in this role you will be:

• Achievement oriented
• Intuitive
• Organized
• Problem solver
• Self-directed
• Team player

Closing Date: 08/13/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 14 -- $90,056. with an annual step progression to a maximum of $115,169. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca.

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