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Enrollment Marketing Coordinator

Employer
York College of Pennsylvania
Location
York, PA, PA

Job Details

Position Summary

DESCRIPTION:
The Enrollment Marketing Coordinator will spearhead many responsibilities centered around attracting prospective students to York College of Pennsylvania. Operating within the Institutional and Enrollment Marketing department, this role will oversee project management for various marketing initiatives, including print publications, direct mail, social media content, and digital communications. A pivotal aspect of the Coordinator's role involves crafting compelling content for our strategic storytelling endeavors and the York College blog.

Additionally, the Coordinator will support the York College visit program and assist with coordinating daily visits, campus tours, and anchor events; this includes meticulously managing the inventory of print materials and promotional items. Acting as the primary point of contact for enrollment marketing inquiries, the Coordinator will communicate with faculty, staff, prospective families, and the broader campus community, embodying York College's conversational, supportive, and friendly tone.

The role encompasses assisting the Senior Director of Enrollment Marketing in strategic planning, excellent project management skills, and a keen awareness of emerging trends and opportunities within our target audiences. By ensuring the enrollment team remains organized and informed, the Coordinator will play a vital role in driving the institution's enrollment objectives forward.

OUTCOMES:
Serve as an integral team member within the Department of Institutional and Enrollment Marketing. Collaborates with the Senior Director of Enrollment Marketing to allow the College to achieve its marketing and enrollment goals.

Essential Functions

Project Management – 45%

  • Manage all projects for Enrollment Marketing, utilizing York College’s marketing project management system, WorkZone.
  • Maintain enrollment publication inventory and establish a process for annual updates.
  • Maintain Enrollment Marketing resources and Google Drive, reflecting an easy-to-follow organization.
  • Establish timelines for event and marketing campaigns to ensure deadlines are met and materials are available according to the needs of the enrollment team and admission cycle.
  • Coordinate bi-annual photoshoots with campus photographers, videographers, and third-party vendors.
  • Content Creation and Management – 45%
  • Assist the Senior Director and Associate Director with the creation of email content.
  • Coordinate and implement the entry of email content into York College’s CRM, Slate.
  • Assist with the management of York College Admissions' social media accounts, utilizing Sprout Social and a robust content calendar to plan and schedule social posts in collaboration with the Enrollment Marketing Department's goals.
  • Using tools such as Canva or the Adobe Suite, create infographics, social media graphics, and artwork for print pieces.
  • Write student profiles, academic program highlights, blog content, or other related content for web and print use.
  • Coordinate with the Institutional Marketing Department in cross-marketing efforts.
  • In coordination with the Senior Director, manage the content of all admissions marketing collateral, welcome center and event materials, and academic program guides to ensure they are up to date for each enrollment cycle.
  • Identify and interview current students and alums to develop assets for marketing collateral and direct communications, including written content, photos, and videos.
  • Additional Duties – 10%
  • Monitor the Enrollment Marketing inbox to field requests from other departments, faculty, and staff.
  • Assist with website updates as needed.
  • Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
  • Offer insight during team meetings based on personal experiences and observations through monitoring social media and engaging with students.
  • Experience and Education Required

  • A Bachelor's degree is required.
  • 1-year minimum marketing/social media experience is required, with a preference for admissions and/or enrollment activities.
  • Must have demonstrated marketing skills and the ability to work effectively with faculty, students, and various administrative offices.
  • Strong oral and written communication, as well as interpersonal and organizational skills, are required.
  • The successful candidate will be adept at various digital platforms and tools and must demonstrate competency in creating artwork and graphic elements.
  • The candidate must also be a self-starter and problem solver, have project management skills, and pay extreme attention to detail.
  • The candidate must also be able to work independently and as part of an office team and handle stress in a busy office atmosphere.
  • Required Skills and Qualifications

  • Must be able to lift and carry recruitment materials
  • Must be available to work some Saturdays and evenings
  • Must be willing to travel, including out of state and overnight, as required for professional development and recruitment opportunities. The position may require up to 5% travel.
  • Must have a valid driver's license.
  • Perform other duties as necessary or as assigned by Senior Director of Enrollment Marketing.
  • Organization

    YCP studentsA private college located in southcentral Pennsylvania, York College offers more than 50 baccalaureate majors in professional programs, the sciences and humanities to its 4,000 undergraduate students. The College also offers master's programs in business, education and nursing, and a doctorate in nursing practice. 

    York College students enjoy a high-quality education that emphasizes practical application and a community invested in their success. The College provides a personal plan to help students focus their passions and attain their goals so they are prepared for a lifetime of meaningful careers – ready to meet the challenges of their profession and feeling confident and proud of their achievements.

    Company info
    Website
    Telephone
    7178151320
    Location
    441 Country Club Road
    York
    PA
    17403
    US

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