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Digital Media Coordinator

The University of Kansas
University of Kansas Lawrence Campus

Job Details

Position OverviewPosition Overview:
The Academic Success Digital Media Coordinator works directly with the technologies, systems, and processes that support the unit's digital marketing and graphic design, branding, and student engagement needs. This individual serves as the creative subject matter expert, providing graphic design for print and digital distribution, social media optimization and campaigns, photography, and other student-facing communication strategies across the unit. The Coordinator supervises a team of hourly student graphic designers, social media specialists, and photo/video specialists and serves to coordinate their projects and educate them on digital media practices and trends. The Coordinator reports to the Director of Academic Success Operations and works collaboratively with the Academic Success Leadership Team to meet the communication outcomes of the unit.

Academic Success Operations & Technology is part of Academic Success in the division of Academic Affairs at KU, along with the Hawk Link, the Military-Affiliated Student Center, Leavenworth Academic and Student Support, and Academic Success Navigators.

Unit Overview
Academic Success advocates for and strategically advances education at the University of Kansas. We work with students from orientation to graduation, providing them with high-quality, data-driven academic and career advising, targeted academic support systems and networks, and empowering and engaging experiential learning. We serve the university as a whole, coordinating with faculty, staff, and students throughout KU to further educational initiatives and strategic goals.Job Description30% Graphic Design and Social Media Coordination
  • Generates design ideas and creates print and digital materials by request of Academic Success units.
  • Oversees Academic Success social media channels, including developing and implementing channel strategies, designing social media content, maintaining social editorial calendar, and managing postings.
  • Generates ideas, writes, and edits content for print and digital materials and distributes materials or content that facilitate the communication strategies of Academic Success.
  • Coordinates and programs Academic Success Digital Signage with IT.
  • Works with KU-approved vendors to source and order custom promotional products for Academic Success units that cater to the preferences of current college students and drive strategic student calls-to-action.
  • Executes email campaigns through university enterprise communication systems as needed. Works collaboratively with other communicators in Academic Success with similar email communication responsibilities.

30% Project Management and Strategic Planning
  • Manages the Academic Success work request workflow, assures all projects are assigned and deadline met or negotiated with clients.
  • Creates and manages Academic Success events calendar. Plans the work of student workers around these events and priorities.
  • Coordinates Academic Success poster communication strategy on campus.
  • Tracks social media analytics and results of email marketing campaigns, evaluates performance and adjusts to improve results.
  • Assists with event sponsorships (specifically with the University Career Center), including creating graphics for social media, drafting email text, creating website content, and reporting sponsorship analytics (sponsored social media and email marketing).
  • Stays current on trends in communications and marketing on college campuses.
  • Contributes to the Academic Success Operations & Technologies Strategic Priorities, metrics, and annual goals.
  • Connects with Academic Success Leadership Team to ensure strategic coverage of the marketing materials and resources necessary to promote programs and services to students and relevant stakeholders.

30% Student Supervision
  • Hires, trains, supervises and evaluates student hourly employees.
  • Coordinates work schedules, complies with work-study requirements when applicable, and assures that student projects are executed according to standard.
  • Coordinates students who assist with taking photographs and/or video at Academic Success Events. Steps in when students are not available.
  • Leads student marketing team meetings and trainings.
  • Operates student labor and production of collateral from a provided budget.

10% Contributions to Academic Success
  • Coordinates all Academic Success-generated newsletters through KU-approved technologies, supports units who manage their own newsletters as needed.
  • Serves as Academic Success point of contact for KU Marketing Communications related to Academic Success requests for photographers or other elevated PR needs.
  • Serves as the Academic Success representative on assigned workgroups or committees.
  • Participates in relevant professional development annually.
  • Contributes to other student success technology initiatives as assigned by supervisor.

Required Qualifications
    Bachelor’s degree in journalism, public relations, marketing, communications, or related field.
  1. Three (3) years of related professional (full-time) experience.
  2. At least one (1) year experience with social media platforms.
  3. At least one (1) year experience with graphic design and/or photo-editing applications.
  4. Excellent written communication skills as evidenced by application materials.
  5. Proficient with Microsoft Office Suite products—MS Excel, MS Word, MS PowerPoint, Outlook, etc.
Preferred Qualifications
    Master’s Degree in related area or discipline.
  1. Supervisory experience of student hourly or part-time staff.
  2. Previous experience working in a higher education setting.
  3. Demonstrated work experience managing multiple, complex projects simultaneously.
  4. Demonstrated familiarity with policies and processes in higher education (FERPA, accessibility, technology compliance, brand compliance etc.)
  5. Demonstrated knowledge of retention and graduation issues of undergraduate and graduate students.
  6. Experience working in an environment that values attention to detail.
  7. Experience working independently while meeting unit metrics and expectations.
  8. Detailed knowledge of the business processes and business needs of academic success offices.
Additional Candidate InstructionsA complete application requires: 1) on-line application; 2) current resume; 3) a cover letter addressing required qualifications; 4) complete contact information for three professional references.

Review of applications begins on 06/24/2024 and continues as needed to collect a pool of qualified applicants. Contact Information to ApplicantsKim LaFever
Advertised Salary Range48,000 - $50,000Work Schedule8am – 5pm Monday - FridayApplication Review BeginsMonday June 24, 2024Anticipated Start DateMonday August 5, 2024Apply to Job


Working at the University of Kansas 

Join the University of Kansas, and you’ll become part of a Jayhawk family that spans the globe. Wear your KU shirt in London, Istanbul, Buenos Aires, Nairobi or anywhere else, and you will likely hear a resounding “Rock Chalk!” from a stranger. Of course, the appropriate response is an enthusiastic “Jayhawk!” Because, after all, they’re not really strangers, they’re family.

The Jayhawk community is united by more than 150 years of tradition and by our commitment to pushing the boundaries of knowledge, transforming the academic experience, and creating solutions through innovative research. KU’s mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.  

The University of Kansas is the state’s flagship university and one of just 66 invited members of the prestigious Association of American Universities (AAU). We consistently earn high rankings for academics and recognition as a premier research university.

KU faculty and staff embrace our role as the state’s flagship university, AAU member and R1 institution that serves the state, nation and world. We celebrate the energy and compassion that infuse the Jayhawk spirit; and, we remain true to KU’s historic values: the elevating force of education, the transformative power of research and the healing power of service.

Diversity, Equity, Inclusion, and Belonging 

The University of Kansas is committed to a learning and workplace environment that is representative of our nation and global society, accepts and values everyone, appreciates our common humanity and understands that our multiple differences are the cornerstone of academic preparation, professional excellence and distinction. KU must be a place where all people feel they belong and have access to resources and support that help them attain their educational and professional goals.

We recognize there are inequalities and privileges generated by historical and persistent intersecting differences by race, ethnicity, gender identities, gender expressions, sexual orientation, socio-economic status, age, abilities, religion, regional background, veteran status, citizenship status and nationality. And we hold ourselves accountable for policies, processes and programs that appreciate these and other differences and create more fair, safe and just learning, working and living environments for KU students, faculty and staff.


KU offers a broad array of undergraduate and graduate study programs, and we fulfill our mission through academic and research programs of international distinction, coupled with outstanding libraries, teaching museums and information technology. These resources enrich the academic experience for students from all 50 states and 112 countries, and provide enrichment resources for KU faculty and staff.


The university attains high levels of research productivity and recognizes that faculty are part of a network of scholars and academicians that shape a discipline as well as teach it. KU staff are integral to our research success, participating in and supporting discoveries that expand knowledge and improve lives.


The university and our employees serve society through research, teaching and the preservation and dissemination of knowledge. KU's academic programs, arts facilities and public programs provide cultural enrichment opportunities for the larger community. And, KU offers educational, research and service programs throughout the state. KU employees are encouraged to participate in and serve the campus and surrounding communities in a way that is meaningful to them.

International Dimension 

KU offers more than 100 programs of international study and cooperative research for KU students and faculty at sites around the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and abroad. At the same time, KU's extensive international ties support economic development in Kansas.


The University of Kansas, our students and employees are committed to excellence. We foster a multicultural, inclusive environment in which the dignity and rights of individuals are respected. Intellectual diversity, integrity and disciplined inquiry in the search for knowledge are of paramount importance.

Our City and State 

KU sits atop Mt. Oread in the center of Lawrence, a town full of natural beauty and culture. In fact, Rolling Stone magazine named Lawrence one of the best college towns in the United States. Lawrence is home to more than 100,000 people, and has a charming, Midwestern friendliness that welcomes visitors and celebrates diversity. In addition to KU, Lawrence is home to Haskell Indian Nations University, the premiere tribal university in the United States.

Lawrence’s historic and thriving downtown features restaurants, nightlife and local shops offering unique finds that you won’t find anywhere else. The town has more than 50 parks, an encompassing mixed-use trail, and quick access to biking/hiking trails along the Kansas River and around Clinton Lake. A five-minute drive from Lawrence, Clinton Lake offers fishing, boating, beaches, camping and other outdoor activities.

Located just 40 minutes west of Kansas City, Lawrence offers the appeal of a mid-size, suburban town with quick access to the amenities of a large city, including an international airport. The Kansas City metro area is home to world-class museums and cultural activities, Jazz clubs and other nightlife venues, expansive shopping options, and exciting professional sports with the Kansas City Chiefs, Kansas City Royals and Sporting KC.

Kansas is in the center of the country, making it convenient and cost effective to fly or drive to destinations throughout the United States. Far from flat, the Flint Hills, just 90 minutes from Lawrence, offer panoramic vistas that showcase the breathtaking beauty of America.

Making KU Your Home 

Something about Lawrence is magnetic. Long-time residents are never surprised when a KU student or employee from out of state decides to make Lawrence their permanent home. And, even those who do leave often find themselves returning to “the nest” at some point in the future. In fact, Lawrence has been named by several publications as one of the best places to retire.

At the University of Kansas, you’ll join a global Jayhawk family and find a place to call home.

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