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Director of Marketing

Employer
The University of Kansas
Location
University of Kansas Lawrence Campus

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Job Details

Position OverviewThe University Press of Kansas is a leading university press in America’s Heartland with a long history of publishing well-regarded scholarly books and regional titles. The new Director of Marketing will lead the ongoing transformation of the marketing department and substantially contribute to the future of the Press.

The Director of Marketing oversees all marketing efforts for a list of 40-50 scholarly, trade, and regional books per year. The person in this position is responsible for directing and executing all aspects of marketing, including strategic planning, title and series planning, publicity, advertising, digital and social media marketing, and event marketing. The Director of Marketing oversees a staff of two full-time employees, one part-time student intern, and is a member of the Press's senior management team, reporting to the Director of the Press.

Directing the marketing operation is primarily focused on selling more books. This focus drives all planning and execution, team and author collaboration, staff development and process improvement, and how budgets and spending are measured. The Director of Marketing is responsible for frontlist and backlist sales and various sales-related KPI’s developed in collaboration with the Director of the Press each fiscal.

Ideally, the position is on-site, but hybrid or remote options are available for well qualified candidates.Job Description75% Marketing Management
Directly manages title marketing planning process and executes (directly or through reports) all tactical activity to drive sales. Directly manages all marketing activities, either through partners, staff, or own activity. Directly manages all metadata development and dissemination through partners or delegates as appropriate to staff to raise visibility for all titles in all market segments. Directly manages all publicity efforts, either personally or delegating as appropriate to staff. Ensures staff are appropriately trained and processes are clear, efficient, and effective. Achieves all sales goals and related KPI’s.

10% Strategic Management
Ensures team has a clear and robust marketing strategy across all relevant categories and channels, including strategies to shift team’s work more into digital tactics and channels. Executes against this strategy and measures performance through financial goals and other KPI’s as set with Director.

10% Press Collaboration
Participates in Press management as member of senior management team and supports acquisition efforts in terms of pitch development and title sales forecast development and accountability. Partners with Business & Sales Manager in terms retail marketing and other forms of sales enablement.

5% Other duties as assigned.Required Qualifications
  1. Bachelor's degree and five years of experience in a marketing and/or sales and/or publicity position with a publisher or related organization.
  2. Superior written and oral communication skills as evidenced by application materials and references.
  3. Work experience demonstrating strong organizational and interpersonal skills.
  4. Work experience demonstrating the capacity to collaborate and ability to meet accountabilities.
  5. 1 year of staff management experience, as evidenced in application materials.
Preferred Qualifications
  1. Experience with scholarly or trade book marketing, sales, and/or publicity.
  2. Strong digital and social media marketing skills
  3. Experience with audience development and D2C strategies, tactics, and platforms
Additional Candidate InstructionsOnly complete online applications will be accepted. An application packet will include the following items:
  1. A cover letter describing how you meet the required and preferred qualifications;
  2. A complete resume/CV
  3. A list of 3 professional references.
(UPDATED) Initial review of applications will begin on Monday July 1st and continue until a qualified pool has been identified.Contact Information to ApplicantsTim Paulson
timpaulson@ku.eduAdvertised Salary Range70,000 - 85,000Work ScheduleMonday - Friday, 8-5Application Review BeginsMonday July 1, 2024Anticipated Start DateSunday August 4, 2024Apply to Job

Organization

Working at the University of Kansas 

Join the University of Kansas, and you’ll become part of a Jayhawk family that spans the globe. Wear your KU shirt in London, Istanbul, Buenos Aires, Nairobi or anywhere else, and you will likely hear a resounding “Rock Chalk!” from a stranger. Of course, the appropriate response is an enthusiastic “Jayhawk!” Because, after all, they’re not really strangers, they’re family.

The Jayhawk community is united by more than 150 years of tradition and by our commitment to pushing the boundaries of knowledge, transforming the academic experience, and creating solutions through innovative research. KU’s mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.  

The University of Kansas is the state’s flagship university and one of just 66 invited members of the prestigious Association of American Universities (AAU). We consistently earn high rankings for academics and recognition as a premier research university.

KU faculty and staff embrace our role as the state’s flagship university, AAU member and R1 institution that serves the state, nation and world. We celebrate the energy and compassion that infuse the Jayhawk spirit; and, we remain true to KU’s historic values: the elevating force of education, the transformative power of research and the healing power of service.

Diversity, Equity, Inclusion, and Belonging 

The University of Kansas is committed to a learning and workplace environment that is representative of our nation and global society, accepts and values everyone, appreciates our common humanity and understands that our multiple differences are the cornerstone of academic preparation, professional excellence and distinction. KU must be a place where all people feel they belong and have access to resources and support that help them attain their educational and professional goals.

We recognize there are inequalities and privileges generated by historical and persistent intersecting differences by race, ethnicity, gender identities, gender expressions, sexual orientation, socio-economic status, age, abilities, religion, regional background, veteran status, citizenship status and nationality. And we hold ourselves accountable for policies, processes and programs that appreciate these and other differences and create more fair, safe and just learning, working and living environments for KU students, faculty and staff.

Instruction 

KU offers a broad array of undergraduate and graduate study programs, and we fulfill our mission through academic and research programs of international distinction, coupled with outstanding libraries, teaching museums and information technology. These resources enrich the academic experience for students from all 50 states and 112 countries, and provide enrichment resources for KU faculty and staff.

Research 

The university attains high levels of research productivity and recognizes that faculty are part of a network of scholars and academicians that shape a discipline as well as teach it. KU staff are integral to our research success, participating in and supporting discoveries that expand knowledge and improve lives.

Service 

The university and our employees serve society through research, teaching and the preservation and dissemination of knowledge. KU's academic programs, arts facilities and public programs provide cultural enrichment opportunities for the larger community. And, KU offers educational, research and service programs throughout the state. KU employees are encouraged to participate in and serve the campus and surrounding communities in a way that is meaningful to them.

International Dimension 

KU offers more than 100 programs of international study and cooperative research for KU students and faculty at sites around the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and abroad. At the same time, KU's extensive international ties support economic development in Kansas.

Values 

The University of Kansas, our students and employees are committed to excellence. We foster a multicultural, inclusive environment in which the dignity and rights of individuals are respected. Intellectual diversity, integrity and disciplined inquiry in the search for knowledge are of paramount importance.

Our City and State 

KU sits atop Mt. Oread in the center of Lawrence, a town full of natural beauty and culture. In fact, Rolling Stone magazine named Lawrence one of the best college towns in the United States. Lawrence is home to more than 100,000 people, and has a charming, Midwestern friendliness that welcomes visitors and celebrates diversity. In addition to KU, Lawrence is home to Haskell Indian Nations University, the premiere tribal university in the United States.

Lawrence’s historic and thriving downtown features restaurants, nightlife and local shops offering unique finds that you won’t find anywhere else. The town has more than 50 parks, an encompassing mixed-use trail, and quick access to biking/hiking trails along the Kansas River and around Clinton Lake. A five-minute drive from Lawrence, Clinton Lake offers fishing, boating, beaches, camping and other outdoor activities.

Located just 40 minutes west of Kansas City, Lawrence offers the appeal of a mid-size, suburban town with quick access to the amenities of a large city, including an international airport. The Kansas City metro area is home to world-class museums and cultural activities, Jazz clubs and other nightlife venues, expansive shopping options, and exciting professional sports with the Kansas City Chiefs, Kansas City Royals and Sporting KC.

Kansas is in the center of the country, making it convenient and cost effective to fly or drive to destinations throughout the United States. Far from flat, the Flint Hills, just 90 minutes from Lawrence, offer panoramic vistas that showcase the breathtaking beauty of America.

Making KU Your Home 

Something about Lawrence is magnetic. Long-time residents are never surprised when a KU student or employee from out of state decides to make Lawrence their permanent home. And, even those who do leave often find themselves returning to “the nest” at some point in the future. In fact, Lawrence has been named by several publications as one of the best places to retire.

At the University of Kansas, you’ll join a global Jayhawk family and find a place to call home.

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