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Digital Storyteller & Content Creator

Employer
The University of Kansas
Location
University of Kansas Lawrence Campus

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Administrative Jobs
Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Position OverviewAt KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!

The Digital Storyteller & Content Creator helps us create compelling and engaging content that is tailored for and resonates with various prospective student audiences. As a skilled storyteller, you will be responsible for crafting narratives that bring our story to life across various digital platforms – from gathering stories in the field to packaging them for a variety of strategic purposes, in both long- and short-form pieces. You will work closely with our enrollment marketing team to develop content strategies that align with our strategic goals and messaging, and bring a willingness to experiment with fresh approaches and channels. Your ability to create emotionally resonant stories will be key in driving engagement and building the enrollment funnel.

The ideal candidate will have an understanding of social media, content marketing, marketing copywriting trends, and a track record of using purposeful storytelling to drive organizational impact and business results.

If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors.KU also offers employees educational and professional development opportunities. KU is a great place to work!Job DescriptionStorytelling & Copywriting (45%)
  • Manages content development process (stories & copy) for integrated digital marketing campaigns and partners with cross-functional teams to package it for multiple channels
  • Writes both short and long-form pieces for KU website, email, print, advertising and social media for the purposes of elevating our profile with prospective students and facilitating their journey through the enrollment funnel.
  • Translates complex issues into compelling and accessible content.
  • Identifies and develops compelling stories about KU students, faculty, staff, alumni, and degree programs and the success of our institution.
Content Gathering. Editing and Archiving (45%)
  • Identifies opportunities to gather content from the field in support of our editorial content strategy.
  • Paired with a photographer or videographer when possible (or generating photos and video on their own), gathers stories and content on and off campus that bring our university to life and accomplishes pre-determined marketing goals.
  • Delivers packaged content and stories for pre-determined marketing tactics.
  • Create and manage a story-gathering process and strategy across all KU units and departments.
  • Performs general editorial and writing to help enhance KU website with current, relevant, and engaging stories for key target audiences and to support key performance indicators for digital engagement.
  • Collaborates with digital marketers to optimize and produce stories and content to enhance KU website for the purposes of increasing online subscribers, boosting online engagement, and recruiting new KU students.
  • Collaborating with digital marketers to create, manage, and update the KU Enrollment Marketing content calendar and strategy.
  • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
Other duties as assigned (10%)
  • Continuously seek out new and innovative ways to tell the company's story through digital channels.
Required Qualifications
  1. Bachelor's degree in related field required – which could include English, journalism, marketing or communications.
  2. One year of related professional experience, which could include writing and producing digital and print content for a range of target audiences.
  3. Experience with blog management and/or web publishing technologies (Drupal, WordPress, etc.).
  4. Experience with image editing software (PhotoShop).
  5. Project management experience and attention to detail as demonstrated by application materials.
Preferred Qualifications
  1. Experience in higher education.
  2. Experience or an understanding of graphic design software a plus (i.e. Adobe Creative Suite).
  3. Experience and understanding of search engine optimization.
  4. Photography and videography experience.
Additional Candidate InstructionsIn addition to the online application, the following documents are required to be considered for this position:A cover letter addressing how required and preferred qualifications are met.
  • Resume or curriculum vitae.
  • Contact information for three professional references.
  • Incomplete applications will not be considered.

    Application review begins Monday, May 20, 2024 and will continue until a qualified pool of candidates has been identified.

    Contact Information to ApplicantsDave Hunt
    dave.hunt@ku.eduAdvertised Salary Range$45,000-$55,000Application Review BeginsMonday May 20, 2024Anticipated Start DateMonday June 17, 2024Apply to Job

    Organization

    Working at the University of Kansas 

    Join the University of Kansas, and you’ll become part of a Jayhawk family that spans the globe. Wear your KU shirt in London, Istanbul, Buenos Aires, Nairobi or anywhere else, and you will likely hear a resounding “Rock Chalk!” from a stranger. Of course, the appropriate response is an enthusiastic “Jayhawk!” Because, after all, they’re not really strangers, they’re family.

    The Jayhawk community is united by more than 150 years of tradition and by our commitment to pushing the boundaries of knowledge, transforming the academic experience, and creating solutions through innovative research. KU’s mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.  

    The University of Kansas is the state’s flagship university and one of just 66 invited members of the prestigious Association of American Universities (AAU). We consistently earn high rankings for academics and recognition as a premier research university.

    KU faculty and staff embrace our role as the state’s flagship university, AAU member and R1 institution that serves the state, nation and world. We celebrate the energy and compassion that infuse the Jayhawk spirit; and, we remain true to KU’s historic values: the elevating force of education, the transformative power of research and the healing power of service.

    Diversity, Equity, Inclusion, and Belonging 

    The University of Kansas is committed to a learning and workplace environment that is representative of our nation and global society, accepts and values everyone, appreciates our common humanity and understands that our multiple differences are the cornerstone of academic preparation, professional excellence and distinction. KU must be a place where all people feel they belong and have access to resources and support that help them attain their educational and professional goals.

    We recognize there are inequalities and privileges generated by historical and persistent intersecting differences by race, ethnicity, gender identities, gender expressions, sexual orientation, socio-economic status, age, abilities, religion, regional background, veteran status, citizenship status and nationality. And we hold ourselves accountable for policies, processes and programs that appreciate these and other differences and create more fair, safe and just learning, working and living environments for KU students, faculty and staff.

    Instruction 

    KU offers a broad array of undergraduate and graduate study programs, and we fulfill our mission through academic and research programs of international distinction, coupled with outstanding libraries, teaching museums and information technology. These resources enrich the academic experience for students from all 50 states and 112 countries, and provide enrichment resources for KU faculty and staff.

    Research 

    The university attains high levels of research productivity and recognizes that faculty are part of a network of scholars and academicians that shape a discipline as well as teach it. KU staff are integral to our research success, participating in and supporting discoveries that expand knowledge and improve lives.

    Service 

    The university and our employees serve society through research, teaching and the preservation and dissemination of knowledge. KU's academic programs, arts facilities and public programs provide cultural enrichment opportunities for the larger community. And, KU offers educational, research and service programs throughout the state. KU employees are encouraged to participate in and serve the campus and surrounding communities in a way that is meaningful to them.

    International Dimension 

    KU offers more than 100 programs of international study and cooperative research for KU students and faculty at sites around the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and abroad. At the same time, KU's extensive international ties support economic development in Kansas.

    Values 

    The University of Kansas, our students and employees are committed to excellence. We foster a multicultural, inclusive environment in which the dignity and rights of individuals are respected. Intellectual diversity, integrity and disciplined inquiry in the search for knowledge are of paramount importance.

    Our City and State 

    KU sits atop Mt. Oread in the center of Lawrence, a town full of natural beauty and culture. In fact, Rolling Stone magazine named Lawrence one of the best college towns in the United States. Lawrence is home to more than 100,000 people, and has a charming, Midwestern friendliness that welcomes visitors and celebrates diversity. In addition to KU, Lawrence is home to Haskell Indian Nations University, the premiere tribal university in the United States.

    Lawrence’s historic and thriving downtown features restaurants, nightlife and local shops offering unique finds that you won’t find anywhere else. The town has more than 50 parks, an encompassing mixed-use trail, and quick access to biking/hiking trails along the Kansas River and around Clinton Lake. A five-minute drive from Lawrence, Clinton Lake offers fishing, boating, beaches, camping and other outdoor activities.

    Located just 40 minutes west of Kansas City, Lawrence offers the appeal of a mid-size, suburban town with quick access to the amenities of a large city, including an international airport. The Kansas City metro area is home to world-class museums and cultural activities, Jazz clubs and other nightlife venues, expansive shopping options, and exciting professional sports with the Kansas City Chiefs, Kansas City Royals and Sporting KC.

    Kansas is in the center of the country, making it convenient and cost effective to fly or drive to destinations throughout the United States. Far from flat, the Flint Hills, just 90 minutes from Lawrence, offer panoramic vistas that showcase the breathtaking beauty of America.

    Making KU Your Home 

    Something about Lawrence is magnetic. Long-time residents are never surprised when a KU student or employee from out of state decides to make Lawrence their permanent home. And, even those who do leave often find themselves returning to “the nest” at some point in the future. In fact, Lawrence has been named by several publications as one of the best places to retire.

    At the University of Kansas, you’ll join a global Jayhawk family and find a place to call home.

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