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Director, Marketing and Fan Engagement

University of North Texas

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Title: Director, Marketing and Fan Engagement

Employee Classification: Athletic Program Director

Campus: University of North Texas

Division: UNT-Athletics

SubDivision-Department: UNT-Athletic Admin

Department: UNT-Athletics Facilities-220410

Job Location: Denton

Salary: Commensurate with experience.

FTE: 1.000000

Retirement Eligibility: {sTAOther10}

About Us - Values Overview:

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year. We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an inclusive environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team. Learn more about the UNT System and how we live our values at

Department Summary

The University of North Texas competes as a member of the National Collegiate Athletic Association (NCAA) and the American Athletic Conference. North Texas’ athletic programs are classified as NCAA Division I, the largest and highest division among all colleges and universities. The 46,000 square-foot Athletic Center located off South Bonnie Brae Street is the centerpiece of North Texas athletics. Athletics strives to conduct a competitive athletics program that promotes faculty, staff, student and community affiliation and participation with the North Texas Athletics. Provide facilities which attract the highest level of talent and allow student-athletes to perform at the highest level in practice and during competition.

Position Overview

This position is responsible for managing, creating and coordinating marketing and promotional campaigns for all of North Texas intercollegiate athletic programs that enhance the game day experience, increase attendance, and promote student involvement. Position also works closely with student and University organizations to create goodwill between the athletic department and its many constituents. Position works in the Denton community, as well as the entire D/FW Motorplex, to enhance season, single, and group ticket sales.

Minimum Qualifications

Bachelor's Degree in in related field and three years' of related experience; or any equivalent combination of education, training and experience.

Knowledge, Skills and Abilities

Knowledge and understanding of NCAA rules and regulations.

Preferred Qualifications

Master's Degree Preferred.

Required License/Registration/Certifications

Job Duties:

  • Designs and implements effective sport or season specific marketing campaigns within limitations of available human and financial resources.
  • Designs and implements marketing strategies to cultivate, retain or attract fans or potential fans within the immediate and surrounding area.
  • Identifies and develops long term marketing plans and strategies to cultivate specific groups.
  • Researches, identifies and implements creative, cost-efficient means to enhance exposure.
  • Oversees and organizes the design and development of department publications including but not limited to posters, schedule cards, applications, billboards, advertising, fliers, brochures, banners, and displays.
  • Develops and maintains athletic related, student-oriented programs, which directly impact incoming and current student perceptions of the athletics department and the university.
  • Coordinates with key factions of the university community, alumni, bookstore, admissions, Pan Hellenic, RHA, SGA, and Letterwinners Association to maintain and foster support.
  • Works with licensing company and retailers to promote the sales of spirit items. Monitor the items that are being sold to make sure that they conform to university and athletic department standards. i.e., specific PMS codes, etc.
  • Works in conjunction with campus and department staff throughout the day today function of media, products, services or events. Design, implement and administer events for positive game day experiences.
  • Supervises graduate assistants and interns.

Work Schedule:

Monday thru Friday 8am-5pm. Some evenings and weekends.

Driving University Vehicle:


Security Sensitive:

This is a Security Sensitive Position.

Special Instructions:


For information regarding our Benefits, click here.

EEO Statement:

The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, facilities and employment practices. The University of North Texas System immediately investigates complaints of discrimination and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.


Working at University of North Texas

Since 1890, the University of North Texas has been a catalyst for transformation for its students and the North Texas region. As the nation’s 26th largest public university, UNT is dedicated to providing an excellent educational experience to its 36,000 students while fueling the intellectual, economic and cultural progress of one of the largest, most dynamic regions in the United States.

A student-focused public research university, UNT graduates more than 8,500 students each year from its 12 colleges and schools and offers 97 bachelor’s, 82 master’s and 35 doctoral degree programs, many nationally and internationally recognized. As UNT’s strengths in science, engineering and technology grow, the university continues to nurture its core areas of distinction in music, education, social sciences, business, the arts and humanities. Leading Texas public universities in the number of Goldwater Scholars and designated a “Best in the West” university by The Princeton Review, UNT is known for its academic excellence.

By providing access, welcoming diversity and strengthening collaborations with our many educational, business and community partners, as well as building new partnerships across the globe, UNT's faculty and staff work each day to prepare students for the challenges they will meet in our changing world.

Fostering global understanding and promoting cultural appreciation are central to preparing tomorrow's successful global leaders. Our strategic international partnerships seek to improve quality of life, facilitate the exchange of ideas and culture, and allow for important research addressing global issues. UNT's campus benefits from a rich diversity of about 2,500 international students representing 140 countries.

UNT faculty produce groundbreaking research in a wide range of disciplines spanning the sciences, mathematics, engineering and technology while also making nationally recognized contributions in the arts and humanities. The College of Music is one of the nation’s best music colleges with an internationally respected jazz program. UNT has the oldest program in emergency administration and planning and a unique program in applied philosophy and environmental ethics.

UNT also is home to many national centers and institutes, including the Net-Centric Software and Systems Center — a National Science Foundation Industry/University Cooperative Research Center; the Center for Electronic Materials Processing and Integration; the Institute of Applied Science; the Center for Advanced Scientific Computing and Modeling; and the Center for the Study of Interdisciplinarity.

UNT has developed many state-of-the-art research facilities, such as the federally funded Center for Advanced Research and Technology, one of the nation’s most extensive facilities for powerful materials characterization and analysis; a high-performance computational facility; and a clean room/nanofabrication research facility (under construction). UNT’s research extends outside the academy as well, with field stations as close as a neighboring lake and as far away as southern Chile.

In addition, UNT is developing Discovery Park, a research park with technology incubator facilities on a 300-acre property near the main campus. The university also has developed a Design Research Center in the heart of the Dallas design district.

As the largest and most comprehensive university in the North Texas region, UNT is growing as a national leader in education, research and scholarship, student support and community engagement — the pillars of a great public research university. UNT’s ultimate mission is to give a green light to greatness by helping its students, region, state and nation excel.

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