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Assistant Director, Annual Giving and Engagement

Nebraska Wesleyan University
5000 Saint Paul Avenue, Lincoln, NE, USA

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Job Details

Nebraska Wesleyan University is seeking a full-time Assistant Director of Annual Giving and Engagement. The successful candidate will be responsible for the planning and execution of a comprehensive annual fund focused, donor engagement and giving program designed to both grow support for Nebraska Wesleyan University, and increase and retain the number of donors who participate.

Focus will be on developing segmentation, messaging and a broad solicitation, engagement and stewardship plan, and using university resources strategically to accomplish annual goals outlined by the Board of Governors and other university leadership. This position will establish a student engagement center, utilizing various communication channels including, but not limited to, phone, mail, email, social media, and web to accomplish goals related to annual giving and donor relations, with a focus on donor retention and new donor acquisition.

NWU offers a competitive wage and comprehensive benefits plan including Health, Dental and Vision Insurance, Life Insurance, Disability benefits, Retirement, seven weeks of paid time off per year through vacation and holidays, and 100% tuition discount for dependents after one year of service.


    Plan, implement and evaluate the annual giving donor engagement program in collaboration with Director of Annual Giving and Engagement and vendor/partners.
      Make strategic decisions related to constituent segmentation and messaging with the goal of growing annual giving - both donors and dollars.Create communication and engagement plans for a range of constituent groups, including alumni of various ages, former Board of Governors members, parents, Emeriti Faculty and Staff, and others.Develop an annual solicitation and stewardship calendar in collaboration with the Development Communications Manager, the Manager of Donor Relations and other Advancement colleagues.
    Manage the student Donor Engagement program
      Develop segmentation, messaging and caller training strategy to improve overall program results and efficiency. Create and regularly revise training materials.Recruit, hire, train, retain and supervise a staff of students to engage donors. Manage all related tasks including payroll, budget analysis, employee evaluations and bonus/incentive structure.Coordinate strategies and analysis with overall Archway Fund and Annual Giving strategies.Serve as liaison to outside vendors.
    Manage, engage, steward and solicit a portfolio of up to 125 Annual Giving donors and prospects. Assist with the planning and execution of Giving Day, Affinity Giving and/or other crowdfunding campaigns.


The successful candidate will have:

    a bachelor's degree or higher in Marketing, Communications or related field.3- 5+ years of experience in marketing, fundraising or related field.experience with coaching and managing volunteers, student workers, and/or understanding of fundraising best practices, including annual giving and donor relations, strongly preferred.

In addition, candidates must:

    have expertise and proven track record of employing effective marketing, fundraising and donor relations strategies.have an understanding of social media strategies and deployment.have experience successfully managing detailed projects.have strong organizational detail able to work independently, prioritize tasks, take initiative and meet scheduled deadlines.possess strong interpersonal, oral and written communication familiar with Nebraska Wesleyan's mission and/or have an understanding of a liberal arts college.

Commitment to Diversity:

Diversity is a core value of Nebraska Wesleyan University's mission and we embrace it as a source of strength. Applicants should demonstrate how they are able to enhance and embrace this University core value by including a diversity statement with their application materials.

Nebraska Wesleyan University provides equal educational and employment opportunities to qualified persons in all areas of university operation without regard to religion or creed, age, genetic information, gender identity and expression, sexual identity and orientation, veteran status, disability, marital status, race, or national or ethnic origin, in compliance with state and federal laws, including but not limited to Title XII, Title IX, and the ADA. E-Verify, EOE.

How to Apply:

Applicants should submit a cover letter, a resume, a diversity statement as a writing sample, and the names and contact information for three professional references at the following URL: Review of applications will begin immediately. Notification of initial interviews is expected to begin the mid-April.

Please visit the NWU website for more information about our institution:


Working at Nebraska Wesleyan University

Since our founding in 1887, Nebraska Wesleyan University has both grown and remained steadfast to a liberal arts education in a Christian environment. Nebraska Wesleyan University is considered one of the strongest institutions of its kind in the Midwest, and has been continuously accredited since 1914.

NWU at a Glance

  • Founded in 1887
  • Located in the University Place neighborhood of northeast Lincoln, NE
  • Approximately 1,600 undergraduates, 225 graduate students and 275 adult learners
  • 53 majors, 41 minors, 18 pre-professional programs
  • 13:1 student-to-faculty ratio
  • 75 student organizations
  • Seven Greek chapters
  • Thriving study abroad and service learning programming

Mission Statement

Nebraska Wesleyan University is an academic community dedicated to intellectual and personal growth within the context of a liberal arts education and in an environment of Christian concern.

Nebraska Wesleyan was founded by Nebraska Methodists and actively maintains its relation to The United Methodist Church. The University reflects the Judeo Christian tradition in its efforts to integrate questions about meaning and value with the pursuit of learning and understanding.

The University is committed to excellence of academic endeavor and to learning as a lifelong process. The curricula and programs are designed to assist students in gaining and expanding knowledge and skills, in developing their competence in rational thought and communication, in broadening their perspectives on humanity and culture, and in enhancing their spiritual, physical, emotional, and aesthetic resources.

Nebraska Wesleyan intends that its students develop a sense of individual worth and become useful and serving members of the human community.

Approved by the Board of Governors – February 8, 1979
Reaffirmed by the Board of Governors – May 12, 2000

Statement of Vision
Nebraska Wesleyan University will be an outstanding national liberal arts university, where the educational experience transforms each student to lead a life of learning, service, leadership, and success in a diverse world.

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