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Director of Strategic Communications and Public Affairs

Frederick Community College
Frederick, MD

Job Details

Requisition Number:


Job Title:

Director of Strategic Communications and Public Affairs

Pay Rate:

$96,000 - $102,000 annually

Position Type:


Position Summary:

Global Ends Policy Statement of Desired Outcomes

Frederick Community College exists to provide all Frederick County residents and others who choose to enroll at the College, with the education, workforce preparation, skills, abilities, and personal growth necessary to succeed in an increasingly interconnected world, at a cost that demonstrates the prudent use of the College’s available resources.

Position Summary:
The Director of Strategic Communications and Public Affairs (DSCPA) reporting to the Chief of Staff to the President, is a dynamic and creative communications professional responsible for developing and executing comprehensive, research-driven communications strategies while cultivating responsive relationships to advance Frederick Community College’s mission and values. The goal is to foster College-wide collaboration using an integrated communications strategy that promotes the desired outcomes of the College’s Global Ends Policy Statement.

The DSCPA supports the President’s Office with speechwriting, media relations, a cadence and quality control of communication materials to internal and external audiences, proactively leading FCC’s message development and narration to demonstrate impact to all stakeholders. This encompasses institutional public relations matters as well. Working closely with the President and senior leadership, the DSCPA will plan and execute communication campaigns focused on achieving specific organizational goals through clarity in messaging as it relates to College initiatives, employee/student/alumni accomplishments, changes that impact the student and employee experience and crisis and issues management. In collaboration with the Office of the President and Marketing staff, the DSCPA will leverage cross-functional skills across a variety of platforms (including intranet/digital/print/social media), engaging the College’s operational divisions and cultivating relationships to create compelling content that tells the stories of experiences and success unique to the FCC community.

Elevating the importance of strategic communication at the College, this role will lead and support development of College-wide communications policies/procedures, critical communications involving College-wide alerts/emergency/weather/closure messaging, and other initiatives and resources. The DSCPA also serves as the College Public Information Officer (PIO) and handles all Public Information Act requests and public affairs duties as the liaison between the College and regional public information officers, the media, governmental and elected officials and the public in general.

Essential Duties and Responsibilities:
The following are the functions essential to performing this job:

  1. Lead the development, implementation and ongoing evaluation of an aggressive and comprehensive strategic communication strategy. This strategy will include a College-wide, systematic, comprehensive, research-based plan driven by desired institutional outcomes and to provide leadership in achieving specific organizational goals and be indicative of a commitment to diversity, equity, inclusion, belonging and social justice.
  2. Prepare regular communications from the President, including, but not limited to speeches, talking points, briefings, correspondences (internal and external), College-wide messages, videos and social media posts. Support speechwriting/talking points for the Chair of the Board of Trustees as necessary.
  3. Serve as the College’s Public Information Officer (PIO) and liaison to the regional public information officers group and other key community coalitions; process Public Information Act requests in accordance with legal guidelines; coordinate with the President and campus leaders in a College emergency or crisis response.
  4. Serve as the FCC contact for all aspects of public relations operations, including but not limited to press releases, media inquiries and correspondence and an awareness of professional protocol and publication timeliness. Serve as college spokesperson as directed and provide interview preparation for other College leaders as necessary.
  5. Develop and maintain strong working relationships with media members, internal and external stakeholders and partners as organizational goals merit.
  6. In coordination with the Marketing department, manage content creation and edits to the Office of the President’s web pages and social media. As required, support major College events such as convocations, regional/state site visits, conferences, ceremonies, and special events.
  7. Serve on all College Committees related to institutional communications. Work collaboratively across the College with all who are involved with institutional communications.
  8. Serve as a legislative liaison/government relations support for the President.
  9. Anticipate College-wide needs and engage in an analytical, data-driven approach to problem solving and decision-making support where consistency in message is required.
  10. A commitment to policy governance operations and facilitation of the institutional support necessary with internal and external stakeholders.
  11. Assist in the management of the DSCPA budget. Develop budget practices and procedures that meet administrative obligations and maintain a balanced budget.
  12. Other duties as assigned by the President and/or Chief of Staff to the President.

Required Minimum Qualifications:

1. Bachelor’s degree in a related field from an accredited institution OR combination of education and related professional experience2. Minimum of six (6) years of increasingly responsible experience at the leadership level, to include experience in functional areas such as communication, public relations, crisis communication, media relations, public information, and/or related professional experiences3. Advanced and refined written and oral communications skills4. A proven track record of developing and executing communications plans successfully5. Refined skill in media relations, including work across a variety of media platforms6. Ability to develop positive and effective working relationships with such groups as the President, the Board of Trustees, College leadership teams and other employees, students, the media and community representatives7. Demonstrated skill in sensitive, respectful and effective communications with people who are diverse in their cultures, language groups and abilities.8. Skills which demonstrate a leadership style that is responsive, accessible, creative, collaborative, productive, outcome oriented, and committed to collegial relations9. Unquestionable integrity, vision, flexibility, and sense of humor10. Demonstrated skill at successful goal completion in a time sensitive, fast-paced, results-driven environment

Desired Qualifications:

1. Master’s degree from an accredited institution, in a related field2. Knowledge of and skill in communication, community relations, public relations, stakeholder engagement, and crisis communication3. Experience with developing and managing integrated communications campaigns, drawing from multiple disciplines including media relations, government relations, advertising, and public opinion research4. A persuasive communicator, skilled in the ability to craft inspiring and persuasive messages to internal and external stakeholders5. Demonstrated proficiency with planning, scheduling, executing, and managing major projects and campus-wide initiatives, simultaneously if required6. Strong strategic thinker with understanding of how larger economic and public policy landscapes impact clients’ communications abilities and needs7. Can quickly understand and distill complex issues

Work Schedule:

8:30-4:30 Monday to Friday

Full/Part Time:

Full Time

Telework Eligible?:


Essential Personnel?:


Job Posted Date:


Open Until Filled:


For Best Consideration:


Special Instructions to Applicants:

All applications and required documents must be submitted online. Mail, e-mail, or fax submissions will not be accepted. Cover letters may be addressed to the Search Committee and should briefly address your qualifications as related to the requirements of this position.

For best consideration, applications should be received by May 7, 2024. Review of applications after this date is not guaranteed.

FCC offers a generous benefits package which includes medical insurance, dental and vision plans, waiver of FCC tuition for employee and eligible dependents, tuition reimbursement, generous leave benefits, retirement plans, and more! Frederick Community College prohibits discrimination against any person on the basis of age, ancestry, citizenship status, color, creed, ethnicity, gender identity and expression, genetic information, marital status, mental or physical disability, national origin, race, religious affiliation, sex, sexual orientation, or veteran status in its activities, admissions, educational programs, and employment. Frederick Community College, an equal opportunity employer, values campus diversity in students and staff and encourages members from historically under-represented groups to apply.

Non-Discrimination Statement:

Frederick Community College is committed to the principles of equal opportunity and strictly prohibits discrimination against any person on the basis of age, ancestry, citizenship status, color, creed, ethnicity, gender identity and expression, genetic information, marital status, mental or physical disability, national origin, race, religious affiliation, sex, sexual orientation, or veteran status in its activities, admissions, educational programs, and employment.


Frederick Community College (FCC) is a public college accredited by the Middle States Commission on Higher Education (MSCHE). FCC is distinguished by its quality and affordability, making it attainable and valuable for local students. Accredited programs, comprehensive instruction, and affordable costs of attendance have made FCC the learning destination for nearly 30,000 graduates since 1957.

In traditional and alternative learning environments, we anticipate and respond to the needs of our local, regional, and global communities. FCC recognizes the different learning needs and preferences of students and offers instruction in flexible learning formats that include day, evening, weekend, online, and hybrid options. In addition, FCC offers current high school students access to college courses through its Open Campus and High School-Based Dual Enrollment programs. 

FCC offers 55 associate degree programs and areas of concentration, 39 certificate, and 51 subject areas in continuing education through credit and Continuing Education and Workforce Development (CEWD).

Explore our wide variety of program options designed for career and transfer students, and those studying for job credentials, professional development, and personal enrichment.


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