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Enrollment Management & Marketing Coordinator

Bay Path University
Longmeadow, MA

Job Details

Category:: Administrative / Staff
Department:: 01-53-5348-Enrollment Marketing
Locations:: Longmeadow, MA
Posted:: Apr 16, 2024
Closes:: Open Until Filled
Type:: Full-Time Hourly (Non-Exempt)
Position ID:: 174782

About Bay Path University:

When Bay Path opened its doors to students in 1897, it had a very clear goal: to provide a practical, affordable, and career-oriented education to meet the needs of companies, organizations, and communities. From the beginning, Bay Path prided itself on being entrepreneurial, constantly pushing the boundaries of the academic experience to fit the start them on the road of success. We still do.

Today, that spirit and philosophy is more important than ever in higher education. At Bay Path, it's not just the number and breadth of undergraduate and graduate programs that defines us-and we have many-but it is our ability to connect the classroom to learning to leadership to experience to career that is at the core of what we do best. We know the work that needs to be done.

Bay Path University, an independent and not-for-profit institution, was named Among Fastest Growing Baccalaureate Colleges by the Chronicle of Higher Education Almanac, and is a member of the Women's College Coalition. With a main campus in Longmeadow, MA and three satellite locations, (East Longmeadow, Sturbridge, Concord), Bay Path offers undergraduate, graduate (for women and men) degrees, and professional certificates.

We're committed to preparing our students to navigate a constantly changing world. Whether it is one of our innovative academic programs, groundbreaking online learning platform, or through our Women as Empowered Learners and Leaders initiative, we educate our students in ways that will help them to grow, learn to adapt, and always to flourish. Be part of the change.

We invite you to visit our website at where you can learn more about Bay Path University.

Job Description:

Supervisor: Vice President for Enrollment Management

Position Code: EMMC

Status: Full Time

Standard Hours: 8:30 am - 5:00 pm (some evenings and weekends as needed), 12-months

Job Location: Longmeadow

Exempt (Yes/No): No


Reporting to the Vice President for Enrollment Management, the Enrollment Management and Marketing Coordinator supports the general needs of all enrollment divisions including Traditional, Graduate, and The American Women's College, and works in close collaboration with key marketing staff while serving as a liaison between the two integral departments. This position is responsible for assisting with department budget oversight, processing purchase orders, overseeing multiple social channels and platforms, travel coordination, and scheduling meetings. In addition, works collaboratively as directed with the marketing project manager to bring creative projects to fruition to support admission events and other enrollment initiatives then examines and reports on performance for future activity.


  • Coordinates trainings/meetings for admissions/marketing staff.
  • Provides direct administrative support for the Vice President, including, but not limited to, communications and scheduling.
  • Assists with travel planning/rental car leases for traditional admissions by analyzing data and trends, collecting invitations, and distributing information to each counselor by territory.
  • Communicates with High Schools in our primary territories about upcoming BPU events they can advertise to their students (Open Houses/Virtual Events).
  • Oversees communication, posts, timelines, announcements, and analytics of multiple social channels and platform such as: CampusESP, ZeeMee, Instagram, including coordinating with marketing for the appropriate files, creative and brand assets, etc.
  • Work with institutional marketing to develop social media strategies and plans for admissions social media channels for maximum effectiveness and institutional alignment. Assist with the institutional social media efforts as needed.
  • Creates and analyzes reports and data to support enrollment decisions and strategic planning.
  • Manages and updates Admissions and Marketing Memberships. Flag and coordinate opportunities to maximize the memberships.
  • Maintains the appropriate paperwork and budgets as it pertains to University Policy.
  • Interacts and collaborates with outside vendors and consultants.
  • Manages the budget and PO processes, including department budget transactions, monitoring expenses and troubleshooting missing information for both enrollment marketing and management.
  • Answers incoming phone calls, screen calls and refers to the appropriate department or person.
  • Serves as a liaison with other departments and external contacts to provide or gather information to determine appropriate course of action for routine and moderately complex matters within Enrollment Management and Marketing.
  • Assists in the hiring process including: managing resumes, creating on campus or Zoom interview agendas, preparing interview forms and hiring packets, booking hotel and transportation when necessary, preparing logistics for on-site visits.
  • Processes paperwork for internal staff including, but not limited to, travel expenses and reimbursements.
  • Manages WEX account for VP of Enrollment Management and submits and records receipts in a timely manner and attaches appropriate budget line to expenses.
  • Assists with special projects as needed, such as WLC marketing and support efforts.
  • Performs other responsibilities related to this position as assigned.



  • Associate's degree. Bachelor's degree preferred.
  • 1 to 2 years of marketing, admissions/enrollment, business administration, or other related experience
  • Data entry experience and knowledge of database systems.
  • Excellent computer skills, thorough knowledge of Windows, Word, Excel, Publisher and PowerPoint.
  • Ability to organize many projects and handle detail with accuracy.
  • Excellent customer service and telephone skills.
  • Ability to work well with a wide variety of constituencies.
  • Ability to handle multiple assignments with diplomacy, efficiency and effectiveness.
  • Excellent oral, written and interpersonal communication skills.
  • Ability to work independently and cooperatively in a diverse, busy office environment.
  • Must project a positive, professional image.
  • Demonstrated time management and organizational skills.
  • Ability to handle multiple tasks simultaneously.
  • Ability to adhere to University policies and procedures.
  • Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines.
  • All new employees must complete the FERPA, Anti-Harassment, and any other required online trainings within 15 days of employment.
  • Must adhere to University COVID-19 testing, symptom tracking and all other COVID protocols established by the University.
  • Should be committed to a culture of diversity, equity, respect and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from ones' own.
  • General knowledge of the University's mission, purpose and goals and the role this position plays in achieving those goals.

Additional Information:

Commitment to Diversity, Equity, and Inclusion
Bay Path University is a diverse community devoted to proactively nurturing a campus-wide culture that promotes and ensures equity, respect, inclusion and safety for all members regardless of race, color, national origin, age, gender, religion, sexual orientation and gender identity, socio-economic background, or physical ability. We are one University that opens our hearts and minds to conversations, to learning and to creating a community that is welcoming of all. Regardless of position, it is expected that each employee will embrace this commitment and demonstrate an attitude of respect toward and acceptance of all members of our community.

Application Instructions:

Applicants for this position should attach a cover letter, resume / curriculum vitae, the contact information for four (4) professional, work related references and any other relevant information pertaining to this position and your candidacy. Please apply online. Faxes and emails will not be accepted.

Bay Path University is dedicated to building a culturally diverse and pluralistic faculty committed to teaching and learning in a multicultural environment and strongly encourages applications from minorities, women and all underrepresented backgrounds. An Equal Opportunity Employer, Bay Path University is committed to fostering diversity in its student body, faculty, and staff.

Bay Path University is a smoke and tobacco-free community.

All offers of employment are contingent on satisfactory background checking.

In compliance with the Americans with Disabilities Act (ADA), if you have a disability and require a reasonable accommodation to apply for a position please email us at or call 413-565-1168.


Working At Bay Path University

Bay Path University, an independent and not-for-profit institution, was named Among Fastest Growing Baccalaureate Colleges by the Chronicle of Higher Education Almanac, and a member of the Women’s College Coalition. With a main campus and four satellite locations, Bay Path offers undergraduate, graduate, (for women and men) degrees, and professional certificates.

Mission Statement:

A Bay Path University education empowers undergraduate women and graduate women and men to become leaders in their careers and communities with an innovative approach to learning that prepares students to flourish in a constantly changing world.

The Bay Path experience is nothing less than transformational. Our women-only undergraduate programs and our coeducational graduate programs are offered both on campus and online, providing a flexible, 21st-century education for learners at all stages of life and career. Bay Path students find a supportive and diverse community, close mentoring, and rigorous preparation for success in a complex and globally interdependent society. Students graduate with the applied knowledge, portable skillset, and confidence to thrive in their professions, identify and realize their dreams, and make a lasting difference in the world. 

Established: 1897

Enrollment: Over 3,300 students

Alumni: Approximately 15,000 alumni around the world.

Athletics: Eight teams compete at the NCAA Division III level, in the New England Collegiate Conference.

University Motto: Carpe Diem, Latin for "Seize the Day"


  • Longmeadow, MA - Home to our Residential College, for high school, transfer and International young women; One Day A Week College, for adult women with classes on Saturday; and Graduate College for men and women. 
  • Concord, MA - Our Concord location is home to our graduate programs in Education and Psychology for men and women.
  • Sturbridge, MA - Our Sturbridge teaching site opened in 2003 and offers our One Day A Week College, for adult women with classes on Saturday and select graduate programs for men and women. This teaching location provides students with all of the support services of our main campus including access to library services, administrative and academic deans, student financial services, and the Registrar’s Office. 
  • East Longmeadow, MA - The Philip H. Ryan Health Science Center is located on our East Longmeadow site. This state-of-the-art facility houses our Master of Occupational Therapy, Master of Science in Physician Assistant Studies and our Master of Occupational Therapy Bridge programs.  

Residential College

Offers classes on-ground Monday through Friday.

At Bay Path University, we welcome students (commuters and residents), just like you, from across the country and around the world who are smart, capable young women who want to make a difference and be successful.

Here, you join a small, highly personal community that empowers you to take ownership of your life through:

  • Highly relevant majors and minors that give you practical knowledge, a global viewpoint, and the unique perspectives that make connections between subject areas and current topics.
  • Leadership opportunities that focus on your strengths, encouraging you to find your voice and act on your convictions.
  • Real-world experience balanced with career counseling that gives you a distinct advantage for graduate school or that rewarding first job.
  • More important, our admission counselors are here to help you and your family, guiding you through the admissions and financial aid process by taking your questions and connecting you with the right resources.

Why it pays to be a Bay Path woman:

  • Significant Financial Support. All of our full-time students receive a merit scholarship from Bay Path University, and more than 96% of our students receive additional financial aid that included grants, scholarships and loans. 
  • Close Attention from Faculty. With a 12:1 student-to-faculty ratio, you'll form close relationships with your professors that will lead to research, internship and networking opportunities. 
  • Thoughtful and Intentional Career Planning for Life. Our Sullivan Career and Life Planning Center (SCLP) is one of the best of its kind. As a Bay Path student, you will have lifetime access to the SCLP and the services it provides, including one-on-one career coaching and mentoring.

Undergraduate Study

A Place Where Knowledge Is Gained and Shared

If you ask a Bay Path woman graduate to define her academic experience, it would be one word: transformational. There is no other way to describe it.

Yes, we have majors in neurobiology, cybersecurity, and business analytics, as well as minors and concentrations that deepen your knowledge in a specific area. But we also educate the whole person, giving you the courage and confidence to be your best self, to help you get where you have to go, and to take on more in your life. It’s why women’s education still matters. 

American Women’s College

Are you one of the 76 million American women who has accomplished many things in her life yet still lacks a bachelor's degree? You are not alone. At The American Women's College, we understand the reasons that women pause their education early in life: 

  • Maybe going to college wasn’t right for you at the time
  • Maybe you started college and decided it wasn't a good fit
  • And then there other competing factors like family, work, and day-to-day pressures

Looking back, do you still wish you had earned a college degree?  Now you can—with The American Women’s College Online. We offer:

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