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Executive Director - Marketing & Communications

Clayton State University
Clayton State University

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Job Details

Job Title: Executive Director - Marketing & Communications
Location: Clayton State University
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 270952
About Us

Located in Morrow, Georgia, Clayton State University is roughly 15 miles southeast of downtown Atlanta. The university offers employees an adaptable, collaborative environment that fosters professional and personal development.

The university is committed to having a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Clayton State offers multiple certificates, Associate's, Bachelor's, and Master's Degree programs, which currently enroll over 5,500 students in challenging campus and online courses.

Clayton State's main campus is situated on 214 beautiful acres in a lakeside setting just minutes from downtown Atlanta, making access to the vibrant metropolitan area swift. The Atlanta-Journal Constitution has named the university a Top Workplace in Atlanta for six consecutive years. The Chronicle of Higher Education also named Clayton State one of 79 higher education institutions across the nation in its list of 2017 Great Colleges to Work For.

Job Summary

The University is seeking an exceptional individual to join our team as an intellectually curious, strategic thinker who understands the complexity of public higher education and its changing landscape. The successful candidate will have a broad set of experiences with a deep understanding of crisis communications, media/PR/government relations, and project management. The ideal candidate will have a positive attitude and an active, forward-thinking perspective that is characterized by highly ethical practices and a commitment to diversity, flexibility, intrinsic motivation, and collaboration. This position will report to the Vice President of Enrollment, Marketing & Student Success (VPEM&SS).

The Executive Director will be responsible for leading and/or managing several critical areas at the University, including public relations, marketing strategy, and communication engagements, brand identity and visual strategy (including digital designs), website, photography, and social media. This work will also include working collaboratively with other functions across campus. The Executive Director also serves as the University's chief spokesperson and is charged with promoting the Clayton State University brand in a myriad of ways resulting in increased visibility for the University.

  • The Executive Director will inspire collegiality, professionalism, and collaboration within the departments under their supervision and across campus.

  • Plan, develop, and execute a comprehensive marketing and communications strategy that supports the overall mission and objective of Clayton State University.

  • Champion efforts to articulate the identity and branding clearly and concisely for the University for both internal and external audiences.

  • Provide ongoing thought leadership to identify specific opportunities to advance the reputation of Clayton State University and utilize a creative communication approach to maximizing those opportunities.

  • Provide leadership and active management for the marketing and communications team, which includes publications, website, media, and public relations.

  • Develop a robust digital marketing strategy that increases the University's engagement with key audiences.

  • Develop a proactive media relations strategy and program designed to enhance the image and reputation of the University in the media, among the public, and with other constituencies.
  • In addition to media relations, this strategy will also include a comprehensive crisis communications plan.
  • Serve as an active member of the University's Crisis Management Team.

  • Develop a set of metrics to assist in evaluating the effectiveness of all University marketing communications programs.

Required Qualifications
  • Bachelor's degree

  • At least 5 -7 years experience in higher education marketing and communications or related field

  • Experience with 3-5 years of professional staff supervisory experience.

  • Significant experience in communications and marketing, preferably in a higher education environment or enrollment marketing experience with a proven track record for developing and implementing strategic marketing plans.

  • Excellent communication skills, both oral and written.

  • Must be proficient in Banner, Microsoft Office suite, and data analysis.
  • Experience with marketing and communication strategies within the field of enrollment (including CRM campaign strategies) and retention.

  • Strong written and oral communication skills and proofreading skills.

  • Excellent critical thinking skills, analytical skills, and attention to detail.

  • The ability to work independently and with minimal supervision at times.

Preferred Qualifications
  • Master's degree preferred.

  • Demonstrated knowledge.

  • 7+ years experience in higher education marketing and communications

  • Ideal candidates will have experience in the field of higher education, marketing, communication, public relations and/or business.

Knowledge, Skills, & Abilities
  • Demonstrated ability to implement successful change initiatives in a dynamic environment.

  • Exceptional skills in managing, motivating, and supporting creative people with proven results in building a high-performing and cohesive marketing and communications team.

  • Demonstrated ability to lead and manage change.
  • Strong interpersonal skills with proven experience at building connections and relationships with people throughout the campus and community.

  • Demonstrated knowledge and a high degree of competence in the detailed understanding of public media.

  • An excellent team player who enjoys and thrives in a collaborative and dynamic environment.

  • A leader who is results-oriented and possesses high energy and a positive attitude.

  • Ability to make sound data-informed decisions.

  • Exemplary customer service.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy and can be found on-line at

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation, including a criminal background check demonstrating eligibility for employment with Clayton State University, as determined by Clayton State University in its sole discretion, confirmation of the credentials and employment history reflected in application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug and alcohol screening. Candidate must disclose potential, actual, or apparent conflicts of interest in compliance.

Offers are made expressly subject to the applicable federal and state laws, statutes, rules, and regulations of this institution and the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Clayton State University is an equal employment, equal access, and equal educational opportunity and affirmative action institution. It is the policy of the University to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, AREA, ADA, E.O. 11246, and Rev. Proc. 75-50). Clayton State University is an Affirmative Action/Equal Opportunity Institution. For questions or more detailed information regarding this policy, please contact the Clayton State University Office of Human Resources at (678) 466-4230. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at (678) 466-5445.


As an outstanding comprehensive metropolitan university located 15 miles southeast of downtown Atlanta, Clayton State University has come a long way since its inception 40 years ago.clayton_state_university1.jpg

The University first opened in September 1969 as Clayton Junior College with Dr. Harry S. Downs as founding president and an enrollment of 942 students. The Board of Regents of the University System of Georgia elevated it to baccalaureate status as Clayton State College in 1986 and university status as Clayton College & State University in 1996. The school’s current designation as Clayton State University was approved in 2005.

clayton_state_university2.jpgSince Downs’ retirement in January 1994, the University has had two presidents; Dr. Richard A. Skinner, who took office upon Downs’ retirement, and Dr. Thomas K. Harden, who took office in June 2000. When Harden was named chancellor of the University of Wisconsin Green Bay, Dr. Thomas J. "Tim" Hynes, Jr., was appointed interim president, starting on May 18, 2009. The current enrollment is in excess of 6,000 students and the school provides a multitude of undergraduate degree credit programs that—in the words of the university’s mission statement—provides "career-oriented education with a solid liberal arts foundation."

In addition to more than doubling its undergraduate degrees over the past 10 years, Clayton State also has added seven graduate programs in the past three years. The first, the Master of Arts in Liberal Studies, began in 2006. Since then, the Master of Science in Nursing, the Master of Health Administration and the Master of Business Administration all began in 2007, and the Master of Arts in Teaching (MAT) programs, MAT - English and MAT - Mathematics, in 2009. The Master of Archival Studies is scheduled to begin in 2010.

The past five years at Clayton State have also been highlighted by the establishment of the first joint state and federal archives facilities adjacent to campus, the institution of a comprehensive strategic planning process, the reaffirmation of the University’s accreditation by the Commission on Colleges of the Southern Association of Colleges and Schools and the opening of the Clayton State – Fayette instructional site in Peachtree City. In a six week period between August and October 2008, the University dedicated three new buildings; the University’s first student housing, the Student Activities Center and a new building for the AACSB-accredited School of Business.


Clayton State is also home to Spivey Hall, the finest small performance facility in the Southeast. First opened in 1991, Spivey Hall is known locally, nationally and internationally for presenting the best in jazz and classical music as well as an education outreach program that serves tens of thousands of school children from throughout metro Atlanta annually.

Mission Statement
Degrees & Majors Authorized
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