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Director of Advancement Communications

The University of North Carolina at Charlotte

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Position Number:


Vacancy Open to:

All Candidates

Working Title:

Director of Advancement Communications

Position Designation:

EHRA Non-Faculty

Employment Type:

Permanent - Full-time

Months per Year:


Work Schedule:

8:00 am – 5:00 pm; Monday – Friday

Hours per week:


FLSA Status:



University Advancement


University Advancement VC (Adm)

Work Location:


Salary Range:

$75,000 - $79,642

Primary Purpose of Department:

The Division of University Advancement manages the University’s external environment by leading UNC Charlotte’s communications strategies and by building strong, progressive relationships between the University and its alumni, students, faculty, staff, donors, friends, corporate partners, and elected officials to help advance UNC Charlotte’s strategic initiatives.

Primary Purpose of Position:

The Director of Advancement Communications is responsible for developing, implementing, and leading communications strategies and comprehensive supporting plans to achieve University Advancement’s specific marketing and communication goals.
The Director of Advancement Communications collaborates with colleagues across University Advancement to ensure goals are met in a timely manner to achieve institutional objectives. As the communications subject matter expert, this position is responsible for developing strategies, managing project plans, and ensuring all deliverables support the strategies and goals of the University.

Summary of Position Responsibilities:

Essential Job Duties Include:

  • Communication oversight, planning, implementation, and production for the Advancement Division including, but not limited to events, fundraising, stewardship, operations, and alumni and donor engagement, along with University Communications initiatives in partnership with the larger UComm unit, ensuring communications are strategically executed and in line with the University’s strategic plan.
  • Develop comprehensive communications plans and tactics based on the strategic objectives of UNC Charlotte, the Division of University Advancement, and individual departments/units of University Advancement.
  • Collaborate with internal teams, i.e. creative services, annual giving, gift planning, alumni engagement, development, donor relations, to solidify and execute comprehensive, strategic communications plans.
  • Coordinate Advancement communications needs, working with individual units and promoting best practices.
  • Create overarching messaging strategy for Advancement and related initiatives.
  • Management of all Advancement communications to streamline and ensure audiences are appropriately utilized and communicated.
  • Coordinate Advancement communications needs, working with individual units and promoting best practices.
  • Work in partnership with internal and external partners to produce compelling Advancement materials including, but not limited to, videos, postcards, brochures and promotional materials.
  • Implement comprehensive communication plans for Advancement units in a precise effective manner including, but not limited to, writing, editing, obtaining approvals, and managing video and photography.

Other Job Duties:
  • Create overarching messaging strategy for Advancement and related initiatives.
  • Produce engagement, fundraising and stewardship communications.
  • Develop measurement criteria to gauge campaign and communications success, separate from dollars generated reporting.
  • Independently obtain necessary knowledge and skills needed to keep up with technology and changing roles.
  • Applies knowledge of quality principles to all projects.
  • Demonstrate articulate, professional and courteous use of communication strategies with others in all circumstances.
  • Deploy University Communications resources to ensure the successful execution of Advancement communications.
  • Oversee the full life cycle, and expansion of, the Advancement website – from asset-gathering to production, promotion, maintenance, and sunsetting in collaboration with the Director of Engagement Marketing.
  • Manage and oversee Advancement projects to ensure the timely delivery of communications including, but not limited to, appeals, newsletters and releases that meet objectives.
  • Coordination of materials, such as invitations, programs, video and photography, needed for Advancement events.
  • Ensure that projects meet or exceed agreed upon satisfaction goals.
  • Participate in management and project implementation teams as requested.

Minimum Education/Experience:

  • Bachelor’s degree in communications, marketing or related field from an accredited university with at least 3-5 years of communication experience, non-profit fundraising communication a plus.

Preferred Education, Knowledge, Skills and Experience:

  • Experience in messaging and writing to generate engagement among multiple stakeholder audiences including Alumni and Donors.
  • Excellent grammar, composition and proofreading skills.
  • Excellent organizational skills and superior attention to detail.
  • Ability to multitask, plan, allocate resources, monitor progress, keep stakeholders informed throughout the project lifecycle and bring individual attention to a variety of initiatives.
  • Big picture thinking with the ability to integrate messaging across unit requests.
  • Computer literacy and competency with CRM systems, Adobe Creative Cloud products, Microsoft and Google suite, and project management software with the ability to learn computer and application skills as applicable to the role.
  • Previous staff management experience is desirable.
  • Ability to build effective internal and external relationships.
  • Ability to work independently with minimal supervision.
  • Ability to identify and analyze needs and translate them into innovative and effective solutions.

Necessary Certifications/Licenses:

None required

Preferred Certifications/Licenses:

None required

Special Notes to Applicants:

  • Please provide a writing sample and work examples.
  • UNC Charlotte Benefits Information:
  • The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report.

Posting Open Date:


Open Until Filled:



About Us

UNC Charlotte is North Carolina's urban research university. It leverages its location in the state's largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. 

Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System.  A large public university with a small college feel, UNC Charlotte’s 1,000-acre campus is the home away from home for more than 29,000 students.  The University offers internationally competitive research and creative activity opportunities and exemplary undergraduate, graduate and professional programs coupled with a focused set of community engagement initiatives that enrich the region’s quality of life.

In fulfilling our mission, we envision a University that promises:

  • An accessible and affordable quality education that equips students with intellectual and professional skills, ethical principles, and an international perspective.
  • A strong foundation in liberal arts and opportunities for experiential education to enhance students’ personal and professional growth.
  • A robust intellectual environment that values social and cultural diversity, free expression, collegiality, integrity, and mutual respect.
  • A safe, diverse, team-oriented, ethically responsible, and respectful workplace environment that develops the professional capacities of our faculty and staff.

To achieve a leadership position in higher education, we will:

  • Rigorously assess our progress toward our institutional, academic, and administrative plans using benchmarks appropriate to the goals articulated by our programs and in our plans.
  • Serve as faithful stewards of the public and private resources entrusted to us and provide effective and efficient administrative services that exceed the expectations of our diverse constituencies.
  • Create meaningful collaborations among university, business, and community leaders to address issues and opportunities of the region.
  • Develop an infrastructure that makes learning accessible to those on campus and in our community and supports the scholarly activities of the faculty.
  • Pursue opportunities to enhance personal wellness through artistic, athletic, or recreational activities.
  • Operate an attractive, environmentally responsible and sustainable campus integrated with the retail and residential neighborhoods that surround us.

Dual Career

The University of North Carolina at Charlotte is committed to the recruitment and retention of highly qualified and productive faculty, administrators, and other professional staff members. We recognize that career decisions are influenced by family considerations.  For up to one year from the date of an employee’s relocation to Charlotte, the University will assist the employee’s  spouse or domestic partner with efforts to find employment within the University and/or within the surrounding area.

Diversity at UNC Charlotte

UNC Charlotte is committed to cultivating diversity and inclusion throughout the campus. Our campus community is comprised of people who represent the wide breadth of gender identities, sexualities, races and ethnicities, faith traditions, nationalities, and other social groups and backgrounds.  All of these identities and experiences enrich the University as a whole.  UNC Charlotte strives to celebrate and leverage the benefits of this diversity, and to sustain an inclusive and welcoming environment for all students, faculty, and staff.

To learn more about plans, programs, resources and news and events relating to diversity and inclusion at UNC Charlotte please use the following link:

To access the full text of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion please use the following link:

Optional text if space allows….

Overview of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion.

The goal of quality education for all at UNC Charlotte is the foundation for our Diversity Plan.  At its fullest potential, higher education allows students to interact with people from different backgrounds and to engage a range of ideas and perspectives.  This educational experience cultivates the skills that graduates will need to function adeptly in a global society.  

As North Carolina and the Charlotte region undergo rapid population growth and demographic change, UNC Charlotte must respond to the needs of a more diverse student population. It is imperative that the University prepare its students to become leaders and thriving citizens in a pluralistic and multicultural society. In adopting our Diversity Plan, we affirm that:


    • We believe that a diverse faculty, staff and student body are critical in advancing teaching, scholarship, and community engagement at UNC Charlotte.
    • We are committed to enhancing opportunities for living, working and learning in a diverse environment
    • We are committed to educating our students to interact effectively and respectfully in the global community. 

      The Plan identifies components of a diverse campus community and outlines steps toward building an inclusive environment that promotes the success of all students, faculty, and staff. It is a living document that affirms our institutional values and is designed to offer guidance to University departments and units for achieving the University goals for diversity.  The seven broad objectives of the Diversity Plan are:

      1: Promote a broad understanding of goals for diversity, access, and inclusion for the University through active outreach to the campus community.

      2: Recruit and graduate a diverse student body that reflects community diversity and addresses the state’s need to increase access to higher education for historically underrepresented and economically disadvantaged students.

      3: Increase the recruitment of underrepresented faculty and advance their progression through the faculty ranks.

                  4: Increase the representation of staff from underrepresented groups.

      5: Ensure the presence of institutional environments and course development that enhance learning and appreciation for the full range of diversity.

      6: Develop external relationships with the community to enhance diversity on and off campus.

                  7: Ensure the Success of the Plan through Assessment, Accountability, and Recognition.


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