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Social Media Manager, Flagship Accounts

Job Details

Position Number:


Vacancy Open to:

All Candidates

Working Title:

Social Media Manager, Flagship Accounts

Position Designation:

EHRA Non-Faculty

Employment Type:

Permanent - Full-time

Months per Year:


Work Schedule:

Variable schedule with 40 hours per weekWill include some weekends, nights and holidays.

Hours per week:


FLSA Status:



University Advancement


University Communications (Adm)

Work Location:

Foundation Annex

Salary Range:

$60,000 - $65,000

Primary Purpose of Department:

The University social media team, housed within University Communications, is responsible for translating the overall strategic mission and vision of the University into social media strategies and applications. The social team is responsible for engaging with internal and external audiences, showcasing Charlotte’s vibrant community, building pride among various constituent groups, and showcasing the top-tier academic and personal experiences available at Charlotte.

Primary Purpose of Position:

This position will be responsible for the daily management, content development, and analysis of the University’s flagship social media channels (@unccharlotte on Facebook, Twitter, Instagram, LinkedIn, and other emerging platforms).

Summary of Position Responsibilities:

As a member of the University Social Media Team, the Social Media Manager (Flagship Accounts) will be responsible for the following tasks:

  • Primary account manager of all UNC Charlotte flagship social media accounts
    • Includes oversight of all aspects of @unccharlotte social presence, including content development, posting, copywriting, planning, asset management, and coordination
  • Diligently applies institutional personality to all social media communications (i.e. brand voice, tone, and style)
  • Supports Director of Social Media with monitoring and assessing issues in the social media landscape
  • Ensures the UNC Charlotte brand is visually represented across all social media efforts
  • Leads community management and institutional response across social media channels (i.e. answering questions, DMs, addressing public commentary)
  • Executes real-time social media content at events or engagements when appropriate
  • Supports content and campaign development efforts, developing tasks and work plans
  • Responsible for surprise and delight opportunities (i.e. giveaways, candid interactions, real time activations)
  • Participate in meetings to provide social media guidance, direction, and insight to UCOMM colleagues
  • Remains up to date on content trends in the social media space and recommends content solutions to boost social media engagement
  • Works with the Social Media Specialist to execute quarterly reports provide key insights and to track performance over time
  • Monitors the social media space on designated days, including some nights and weekends

Other Work Responsibilities
  • Collaborates with the social media team on other social media related duties as needed, including content tagging and classifications, maintaining on-campus partnerships, facilitation of video and photography shoots, and other social media related duties as assigned

Minimum Education/Experience:

  • Master’s degree and 1-2 years experience;
  • Bachelor’s degree and 2-4 years experience, or
  • An equivalent combination of education and experience.

Preferred Education, Knowledge, Skills and Experience:

  • Bachelor’s degree in Communications, Marketing, or related field.
  • 2+ years experience in a professional social media and/or marketing/communication role.
  • Familiarity using Adobe CC: Illustrator, Photoshop, and InDesign preferred
  • Strong judgment and ability to use discretion when handling sensitive or confidential information
  • Previous experience in working with/on a non-personal social media account (i.e. brand or organization social media experience)
  • Strong understanding of how brand social media differs from personal social media in voice/tone, strategy, management, etc.
  • Ability to adapt quickly to the ever-changing digital communication space and willingness to learn and adapt to meet emerging needs.
  • The successful candidate will have strong organization skills, attention to detail, commitment to accuracy, and to exhibit a high level of confidentiality and professionalism.

Special Notes to Applicants:

When submitting an online portfolio, a few helpful tips to consider:
  • While the hiring committee would love to see content that applicants have developed, it’s also incredibly informative to show social media-specific examples (vs. just the media that accompanied the social media approach). Screenshots of social media an applicant has executed are desired for filling this role.
  • Because social media can be so collaborative, the hiring committee would love to understand what the applicant directly contributed to when reviewing the work in their portfolio (i.e. the applicant may have developed the social media approach and copy, but sourced photos elsewhere). This allows us to understand the depth of an applicant’s body of work.

Posting Open Date:


Posting Close Date:


Open Until Filled:


Contact Information:

Questions may be directed to


About Us

UNC Charlotte is North Carolina's urban research university. It leverages its location in the state's largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. 

Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System.  A large public university with a small college feel, UNC Charlotte’s 1,000-acre campus is the home away from home for more than 29,000 students.  The University offers internationally competitive research and creative activity opportunities and exemplary undergraduate, graduate and professional programs coupled with a focused set of community engagement initiatives that enrich the region’s quality of life.

In fulfilling our mission, we envision a University that promises:

  • An accessible and affordable quality education that equips students with intellectual and professional skills, ethical principles, and an international perspective.
  • A strong foundation in liberal arts and opportunities for experiential education to enhance students’ personal and professional growth.
  • A robust intellectual environment that values social and cultural diversity, free expression, collegiality, integrity, and mutual respect.
  • A safe, diverse, team-oriented, ethically responsible, and respectful workplace environment that develops the professional capacities of our faculty and staff.

To achieve a leadership position in higher education, we will:

  • Rigorously assess our progress toward our institutional, academic, and administrative plans using benchmarks appropriate to the goals articulated by our programs and in our plans.
  • Serve as faithful stewards of the public and private resources entrusted to us and provide effective and efficient administrative services that exceed the expectations of our diverse constituencies.
  • Create meaningful collaborations among university, business, and community leaders to address issues and opportunities of the region.
  • Develop an infrastructure that makes learning accessible to those on campus and in our community and supports the scholarly activities of the faculty.
  • Pursue opportunities to enhance personal wellness through artistic, athletic, or recreational activities.
  • Operate an attractive, environmentally responsible and sustainable campus integrated with the retail and residential neighborhoods that surround us.

Dual Career

The University of North Carolina at Charlotte is committed to the recruitment and retention of highly qualified and productive faculty, administrators, and other professional staff members. We recognize that career decisions are influenced by family considerations.  For up to one year from the date of an employee’s relocation to Charlotte, the University will assist the employee’s  spouse or domestic partner with efforts to find employment within the University and/or within the surrounding area.

Diversity at UNC Charlotte

UNC Charlotte is committed to cultivating diversity and inclusion throughout the campus. Our campus community is comprised of people who represent the wide breadth of gender identities, sexualities, races and ethnicities, faith traditions, nationalities, and other social groups and backgrounds.  All of these identities and experiences enrich the University as a whole.  UNC Charlotte strives to celebrate and leverage the benefits of this diversity, and to sustain an inclusive and welcoming environment for all students, faculty, and staff.

To learn more about plans, programs, resources and news and events relating to diversity and inclusion at UNC Charlotte please use the following link:

To access the full text of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion please use the following link:

Optional text if space allows….

Overview of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion.

The goal of quality education for all at UNC Charlotte is the foundation for our Diversity Plan.  At its fullest potential, higher education allows students to interact with people from different backgrounds and to engage a range of ideas and perspectives.  This educational experience cultivates the skills that graduates will need to function adeptly in a global society.  

As North Carolina and the Charlotte region undergo rapid population growth and demographic change, UNC Charlotte must respond to the needs of a more diverse student population. It is imperative that the University prepare its students to become leaders and thriving citizens in a pluralistic and multicultural society. In adopting our Diversity Plan, we affirm that:


    • We believe that a diverse faculty, staff and student body are critical in advancing teaching, scholarship, and community engagement at UNC Charlotte.
    • We are committed to enhancing opportunities for living, working and learning in a diverse environment
    • We are committed to educating our students to interact effectively and respectfully in the global community. 

      The Plan identifies components of a diverse campus community and outlines steps toward building an inclusive environment that promotes the success of all students, faculty, and staff. It is a living document that affirms our institutional values and is designed to offer guidance to University departments and units for achieving the University goals for diversity.  The seven broad objectives of the Diversity Plan are:

      1: Promote a broad understanding of goals for diversity, access, and inclusion for the University through active outreach to the campus community.

      2: Recruit and graduate a diverse student body that reflects community diversity and addresses the state’s need to increase access to higher education for historically underrepresented and economically disadvantaged students.

      3: Increase the recruitment of underrepresented faculty and advance their progression through the faculty ranks.

                  4: Increase the representation of staff from underrepresented groups.

      5: Ensure the presence of institutional environments and course development that enhance learning and appreciation for the full range of diversity.

      6: Develop external relationships with the community to enhance diversity on and off campus.

                  7: Ensure the Success of the Plan through Assessment, Accountability, and Recognition.


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